By Now Thats TV
Report updated Apr 16, 2026
Now Thats TV
For general entertainment consumers interested in urban culture, influencer-led drama, and raw unscripted reality television.
Now Thats TV is an established entertainment app that is available. With a 4.2/5 rating from 11.3K reviews, it shows polarized user reception.
What is Now Thats TV?
Current Momentum
v9.10
Performance improvements.
Active Nemesis
The Zeus Network
By The Zeus Networks
Other Rivals
7-Day Rank Pulse 🇺🇸
EntertainmentRating Pulse 🇺🇸
What makes this app unique?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Original high-drama series featuring social media influencers.
On-demand access to a library of niche entertainment content.
Gated content model driving high grossing performance.
How much does it cost?
The app is listed as free but holds a #26 Grossing rank, indicating that revenue is driven almost entirely by in-app subscriptions for content access.
Who Built It?
Now Thats TV
Providing a platform for independent urban creators to distribute raw, unscripted reality content directly to a niche audience.
Portfolio
3
Apps
Who is Now Thats TV?
Now Thats TV has established a vertical integration model for urban reality content, positioning itself as a direct, independent competitor to established niche streamers like The Zeus Network. By leveraging influencer-led drama and a subscription-first monetization strategy, they bypass traditional gatekeepers to reach a specific demographic interested in raw, unscripted programming. The primary strategic challenge lies in maintaining technical stability across companion apps while scaling their subscriber base in a highly competitive niche streaming market.
Who is Now Thats TV for?
- Consumers of urban culture
- Influencer-led reality television seeking high-drama
- Unscripted content
Portfolio momentum
Released 3 updates across the portfolio in the last 6 months, with the flagship app receiving a major update within the last 30 days.
What other apps does Now Thats TV make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Now Thats TV?
How's The Entertainment Market?
How does it evolve in the Entertainment market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇦🇺 Australia | Entertainment | AndroidGrossing | #145 | ▼1 |
| 🇲🇲 Myanmar | Entertainment | AndroidGrossing | #145 | ▲3 |
The rivals identified
The Nemesis
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Higher rated at 4.8★ vs 4.2★
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Original Subscription Programming
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Audition Portal
Contenders
Exclusive Original Content
ALLBLK: TV & Film
★4.3 (4.7K)RLJ Entertainment, Inc.
📈A major subscription rival focused on streaming a diverse range of content specifically curated for Black audiences.
kweliTV: Binge On The Culture
kweliTV, Inc.
Focuses on global Black cinema and documentaries, offering a more curated but overlapping alternative to mainstream urban apps.
Peers
Tubi: Free Movies & Live TV
Tubi TV
Dominant free ad-supported platform with a massive urban content library that competes for user time and attention.
Peacock Hairy Tail Challenge
★4.4 (7)Seher Anwar
Home to major mainstream reality franchises like 'The Real Housewives' and 'Bad Girls Club' that overlap with the user's interests.
New Kids on the Block
The outtake for Now Thats TV
Strengths to defend, gaps to attack
Core Strengths
- Strong monetization with #26 Grossing rank in Entertainment
- Deep penetration into the urban reality niche
- Influencer-led content model that drives high engagement
Critical Frictions
- Sparse app store metadata and lack of descriptive content
- Minimal social media integration in app metadata
- Potential over-reliance on a single content sub-genre
Growth Levers
- Improve ASO to capture traffic from competitors like Zeus Network
- Expand into scripted urban content to broaden appeal
- Develop community features to leverage influencer fanbases
Market Threats
- Direct rivalry with The Zeus Network for talent and subscribers
- Mainstream streamers (Peacock, BET+) expanding into raw reality formats
- App Store compliance risks regarding 'raw' or uncensored content
Key Takeaways
Now Thats TV is an established entertainment app that is available. With a 4.2/5 rating from 11.3K reviews, it shows polarized user reception.
Where Is It Heading?
Trend analysis
Available very soon