By Now Thats TV
Report updated Apr 16, 2026
Flex 98 Radio
For fans of Hip Hop and R&B music who want to stay updated with the latest tracks and listen to Flex 98.5 radio on the go.
Flex 98 Radio is an established music app that is completely free. With a 4.2/5 rating from 5 reviews, it shows polarized user reception.
What is Flex 98 Radio?
Current Momentum
v1.0
* Enabling direct recharge for Touch
Active Nemesis
HOT 977
By Beasley Broadcast
Other Rivals
7-Day Rank Pulse 🇺🇸
MusicNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Real-time audio streaming of the Flex 98.5 radio station.
Dedicated programming focused on the latest tracks in the Hip Hop and R&B genres.
How much does it cost?
- Free access to live radio streaming
The app appears to be a free promotional tool for the radio station, likely monetized through traditional radio advertising rather than in-app purchases.
Who Built It?
Now Thats TV
Providing a platform for independent urban creators to distribute raw, unscripted reality content directly to a niche audience.
Portfolio
3
Apps
Who is Now Thats TV?
Now Thats TV has established a vertical integration model for urban reality content, positioning itself as a direct, independent competitor to established niche streamers like The Zeus Network. By leveraging influencer-led drama and a subscription-first monetization strategy, they bypass traditional gatekeepers to reach a specific demographic interested in raw, unscripted programming. The primary strategic challenge lies in maintaining technical stability across companion apps while scaling their subscriber base in a highly competitive niche streaming market.
Who is Now Thats TV for?
- Consumers of urban culture
- Influencer-led reality television seeking high-drama
- Unscripted content
Portfolio momentum
Released 3 updates across the portfolio in the last 6 months, with the flagship app receiving a major update within the last 30 days.
What other apps does Now Thats TV make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Flex 98 Radio?
How's The Music Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
HOT 977
★4.8 (10)Beasley Broadcast Group
The premier direct rival in the Hip Hop radio sub-genre, offering live streaming and exclusive artist content.
Head-to-head analysis pending — refresh this report for a detailed comparison.
Contenders
Unlimited Artist Uploads
Artist Monetization Program (AMP)
Hourly Playlist Updates
Exclusive Artist Content
LITT Live Radio
★3.4 (2.8K)Dash Radio, Inc.
🚀Digital-first radio platform with multiple dedicated commercial-free Hip Hop and R&B stations.
Peers
Live Global Radio Access
Live Sports Coverage
Fan-Powered Royalties
Artist-First AI Tools
Live365 Broadcaster
★4.8 (664)Live365 Broadcaster, LLC
⚡Platform for independent radio stations, hosting many similar niche urban-focused broadcasters.
Mixcloud: Music, Mixes & Radio
★4.8 (200.3K)Mixcloud
⚡Ecosystem for DJ sets and radio shows, heavily populated with Hip Hop and R&B content.
New Kids on the Block
Live Global Radio Hosting
Fan Community Interaction
The outtake for Flex 98 Radio
Strengths to defend, gaps to attack
Core Strengths
- Strong, cohesive brand voice
- Clear, specialized content focus
- Low-friction, free access model
Critical Frictions
- Stagnant product development (no updates since 2019)
- Extremely limited feature set
- Lack of social media or web presence
Growth Levers
- Integration of social/community features
- Expansion to Android platform
- Exclusive artist premieres to drive acquisition
Market Threats
- Technical obsolescence due to lack of updates
- Aggregator platforms (TuneIn) reducing need for standalone apps
- Disruption from social-first music platforms
Key Takeaways
Flex 98 Radio is an established music app that is completely free. With a 4.2/5 rating from 5 reviews, it shows polarized user reception.
Where Is It Heading?
Trend analysis
Available very soon