Overview · Full Intel report in progress

Recolor: Adult Coloring Book is an established entertainment app that is free with in-app purchases. With a 4.1/5 rating from 192.3K reviews, it shows polarized user reception.

What is Recolor: Adult Coloring Book?

Recolor is a digital coloring platform designed to provide mindfulness and stress relief through creative expression. With a library of over 5,000 professional illustrations and a community of 50 million users, it stands as a leading app in the entertainment category.

Current Momentum

v5.6 · 3mo ago

Steady

Last updated 112d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Entertainment

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Extensive Illustration LibraryStandard

Access over 5,000 unique coloring pages across categories like mandalas, florals, animals, and fashion.

Creative Customization ToolsStandard

Utilize 70+ color palettes, gradients, and crayons alongside 80+ effects and filters to personalize artwork.

User-Generated Content SupportStandard

Import personal drawings or photos to transform them into custom coloring projects.

Daily Content UpdatesStandard

Receive three new free coloring pages every day to maintain consistent engagement.

How much does it cost?

Freemium

Who Built It?

Sumoing Ltd app icon

Sumoing

(2.3K)

Providing digital coloring experiences for adults seeking mindfulness and creative stress relief. Their platform combines professional illustration libraries with user-generated content.

Portfolio

2

Apps

Free 1
Entertainment100%

Who is Sumoing?

Sumoing Ltd maintains a focused position in the digital art space by leveraging a community-driven model that bridges professional illustration with user-generated content. Their strategy relies on a high-volume content cycle—offering daily free images—to drive retention and habit formation within the adult coloring niche. The primary strategic tension lies in their reliance on a subscription-based freemium model to monetize a category that faces significant competition from low-cost, ad-supported alternatives.

Who is Sumoing for?

  • Adults interested in digital art
  • Mindfulness
  • Stress-reduction activities
Maintenance

Portfolio momentum

Released 3 updates across 2 apps in the last 6 months, though one of the two apps is currently classified as abandoned.

Last release · 136d agoActive apps · 1Abandoned · 1

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Recolor: Adult Coloring Book?

How's The Entertainment Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Recolor: Adult Coloring Book

Key Takeaways

Recolor is a high-scale, community-driven coloring app that combines a massive professional content library with robust creative editing tools.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Recolor: Adult Coloring Book, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

No changes detected yet.

Cite this report

Marlvel.ai. “Recolor: Adult Coloring Book Intelligence Report.” Updated Apr 14, 2026. https://marlvel.ai/intel-report/entertainment/recolor-adult-coloring-book

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0