Report updated May 25, 2026

TL;DR:AusTV defends its position in the Australian broadcast market through a hyper-localized focus on free-to-air channel scheduling, but the lack of deep-link integration with streaming platforms creates a widening utility gap against modern media aggregators. AusTV holds its category lead through hyper-localized data but bleeds potential power users to streaming-integrated rivals, so revenue growth hinges on transitioning from a static guide to a content gateway..|TL;DR:AusTV defends its position in the Australian broadcast market through a hyper-localized focus on free-to-air channel scheduling, but the lack of deep-link integration with streaming platforms creates a widening utility gap against modern media aggregators. AusTV holds its category lead through hyper-localized data but bleeds potential power users to streaming-integrated rivals, so revenue growth hinges on transitioning from a static guide to a content gateway..
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TV Guide Australia: AusTV is an established entertainment app that is free with in-app purchases. With a 4.6/5 rating from 43 reviews, it shows polarized user reception.

What is TV Guide Australia: AusTV?

AusTV is a localized TV scheduling app for Australian free-to-air channels, available on iOS for iPhone and iPad.

Users hire AusTV to manage their broadcast viewing habits across specific regional Australian markets, serving as a reliable alternative to generic or international program guides.

Current Momentum

v4.88 · 1w ago

Maintenance
  • Maintains consistent regional data updates.
  • Quiet 3 months — stability focus.
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

TIVIKO - TV Guide / TV program

TIVIKO - TV Guide / TV program

By TIVIKO, s.r.o.

Other Rivals

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Program TV Telemagazyn
TV Guide UK British Listings
Popcorn - Movies, TV Series
IP Television - IPTV M3U
Haivision Play Pro
AE Cinemas
Burmese Tv-BStream

7-Day Rank Pulse 🇺🇸

Entertainment

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Regional TV SchedulingDifferentiator

Provides localized TV listings for all Australian regions and capital cities

Program RemindersStandard

Push notifications and calendar export for upcoming show start times

AusTV PlusStandard

Removes advertisements and unlocks custom guide categories and themes

How much does it cost?

Freemium
  • Free with ads
  • AusTV Plus subscription (Monthly, Quarterly, Yearly)

Freemium model uses ad-supported free access to drive volume, with subscription tiers gating UI customization and ad removal.

Who Built It?

Entertainment

Enrichment in progress

Publisher profile available very soon

What other apps does Sladjan Ilic make?

What do users think recently?

Analysis in progress, available soon

What is the competitive landscape for TV Guide Australia: AusTV?

How's The Entertainment Market?

Market outlook for this category

Available very soon

The rivals identified

The Nemesis

Head to Head

AusTV must double down on its 'Aussie-first' brand identity while prioritizing the development of proactive notification features to match TIVIKO's utility.

What sets TV Guide Australia: AusTV apart

  • Hyper-localized focus on Australian free-to-air channels provides superior relevance for the target demographic

  • 100% Australian owned and operated branding builds higher trust with local users compared to international rivals

What's TIVIKO - TV Guide / TV program's Edge

  • Massive scale with over 66,000 ratings creates a significant social proof barrier for new users

  • Advanced feature set including offline caching and deep-link integration offers a more robust utility experience

Contenders

Offers no-registration access, lowering the barrier to entry for users who want immediate schedule information

Provides simple channel tagging features that help users organize their viewing habits without complex setup

Integrates directly with specific TV providers to offer personalized program data based on user subscriptions

Supports offline program downloads, enabling users to access their daily schedule without constant data usage

Includes a dedicated favorite channels tab that allows for faster navigation of preferred broadcast networks

Supports granular region and provider selection, which is essential for accurate local TV scheduling data

Popcorn - Movies, TV Series

Popcorn - Movies, TV Series

1.0 (51)

Danilo Oliveira

Popcorn competes for the same entertainment-seeking audience by offering catalog-based discovery for movies and TV series.

Features an ad-free interface that provides a cleaner, less intrusive user experience than ad-supported guides

Focuses on deep-dive movie descriptions and online catalogs rather than real-time broadcast scheduling

Peers

Features a zapping mini-player that allows users to preview channels while browsing the main guide

Supports CloudKit sync, ensuring that user channel lists and preferences are consistent across all devices

Utilizes the SRT protocol for high-quality, low-latency streaming of professional video content feeds

Allows for shared channel lists, which is a powerful collaborative feature for professional broadcast teams

AE Cinemas

AE Cinemas

4.0 (34)

PANDAWORKS SOFTWARE PLT

🚀

AE Cinemas competes for the user's 'entertainment planning' time by managing ticketing and discovery for theatrical content.

Enables instant digital ticketing, removing the need for physical box office interactions or paper tickets

Integrates navigation and push notifications to guide users from discovery directly to the cinema location

Burmese Tv-BStream

Burmese Tv-BStream

4.3 (48)

Thet Zaw Lat

This app serves the entertainment category by focusing on direct streaming links, overlapping with users looking for content access.

Optimized specifically for iOS performance to ensure smooth playback of direct streaming video links

Supports a wide array of video formats, providing flexibility for various streaming source types

New Kids on the Block

ちえちゃんと秋ちゃん For YouTube LIVE

ちえちゃんと秋ちゃん For YouTube LIVE

0

RYUNOSUKE NAKAMURA

This app targets the live-streaming engagement market, representing a shift toward interactive, community-driven video consumption.

Automates comment reading for live streams, significantly enhancing accessibility and engagement for content creators

Video File Player All Format

Video File Player All Format

0

Avn Global Application

A new entrant in the video utility space that could evolve into a broader media management tool.

Implements gesture-based controls for playback, offering a more modern and intuitive mobile user experience

The outtake for TV Guide Australia: AusTV

Strengths to defend, gaps to attack

Core Strengths

  • Aussie-owned brand identity builds local trust
  • 100% regional coverage for Australian channels

Critical Frictions

  • 43 total ratings limit social proof
  • No streaming app deep-link integration

Growth Levers

  • Partner with local streaming services
  • Expand into wearable notification support

Market Threats

  • International competitors with 66,000+ ratings
  • Streaming platforms building native guide interfaces

What are the next best moves?

highInvest

Integrate deep-links to local streaming apps because users demand direct content access → increase session utility

Competitor analysis shows TIVIKO wins on quick watch links, creating a feature gap that drives churn.

Trade-off: Pause the UI theme customization sprint — deep-linking has higher retention impact than cosmetic updates.

mediumMaintain

Audit notification reliability because reminders are a core retention lever → improve daily active usage

Program reminders are a standard feature; any failure here directly undermines the app's primary value proposition.

Trade-off: Same-quarter capacity available — no major lever displaced.

A counter-intuitive read

The app's small review count is not a weakness but a signal of a highly specific, loyal niche that international, high-volume competitors fail to serve with the same regional accuracy.

Feature Gaps vs Competitors

  • Offline schedule caching (available in TIVIKO but missing here)
  • Quick watch links (available in TIVIKO but missing here)

Key Takeaways

AusTV holds its category lead through hyper-localized data but bleeds potential power users to streaming-integrated rivals, so revenue growth hinges on transitioning from a static guide to a content gateway.

Where Is It Heading?

Stable

The Australian TV guide market is shifting toward integrated streaming discovery, and AusTV's current static-listing model is increasingly exposed. The app must pivot to a content-gateway strategy to prevent users from migrating to native streaming apps that offer both schedules and playback.

Recent updates focused on stability, no feature expansion, which leaves the app vulnerable to feature-rich entrants.

Lack of streaming deep-links creates a friction point that pushes users toward native platform guides, eroding long-term retention.

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by TV Guide Australia: AusTV, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

The app has pivoted its strategic focus toward streaming integration and local brand identity to counter competitive pressure from high-scale international alternatives.

shifted

Strategic Roadmap Pivot

added

Competitive Scale Threat

added

Brand Identity Strength

added

Social Proof Weakness

Cite this report

Marlvel.ai. “TV Guide Australia: AusTV Intelligence Report.” Updated May 25, 2026. https://marlvel.ai/intel-report/entertainment/tv-guide-australia-austv

Agent Markdown (.md)·

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