By Gen Digital
Report updated Apr 17, 2026
LifeLock Identity
For individuals seeking proactive protection and recovery services for their personal and financial identity.
Overview · Full Intel report in progress
LifeLock Identity is an established finance app that is available. With a 4.7/5 rating from 233.7K reviews, it shows polarized user reception.
What is LifeLock Identity?
Current Momentum
v3.3 · today
IntenseLast updated 0d ago. 5 versions tracked.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Provides customized notifications for bank account activity, new credit card openings, and account applications.
Offers 24/7 assistance to help users resolve issues if their identity is compromised.
Includes insurance coverage for identity theft victims, scaling up to $3 million in the most comprehensive plan.
Allows users to enroll in services and manage their personal information securely while on-the-go.
How much does it cost?
Who Built It?
Gen Digital
Protecting consumers from evolving digital threats and identity theft through an integrated suite of security, privacy, and restoration tools.
Portfolio
13
Apps
Who is Gen Digital?
Gen Digital has successfully transitioned from a fragmented collection of legacy security brands into an integrated 'Cyber Safety' platform, leveraging the high-trust Norton and LifeLock identities. Their moat is the deep integration of identity restoration services with technical security layers, a combination that is difficult for pure-play VPN or antivirus competitors to replicate. The current strategic focus is the infusion of AI-driven detection across the portfolio to address the evolving landscape of social engineering and scams.
Who is Gen Digital for?
- Security-conscious consumers
- Families seeking proactive protection against malware
- Identity theft
- Online scams
Portfolio momentum
Released 46 updates across 14 apps in the last 6 months with over 85% of the portfolio currently active — demonstrating intense development velocity.
What other apps does Gen Digital make?
Norton 360 Security & VPN
Norton Family Companion App
Norton Password Manager
Norton Safe Web Plus
Norton Private Browser
Norton AntiTrack
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for LifeLock Identity?
How's The Finance Market?
How does it evolve in the Finance market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇮🇸 Iceland | Finance | AndroidGrossing | #9 | |
| 🇯🇵 Japan | Finance | iOSFree | #67 | ▲26 |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for LifeLock Identity
Key Takeaways
LifeLock combines real-time financial monitoring with significant insurance coverage to mitigate the risks of identity theft.
Where Is It Heading?
Trend analysis
Available very soon