Report updated Apr 14, 2026

Overview · Full Intel report in progress

Norton Password Manager is an established utilities app that is completely free. With a 4.5/5 rating from 130.2K reviews, it shows polarized user reception.

What is Norton Password Manager?

Norton Password Manager is a security utility that provides a centralized, encrypted vault for storing and managing complex login credentials. It enables seamless authentication across devices through single-tap autofill functionality. The solution emphasizes user privacy by utilizing zero-knowledge encryption and two-factor authentication.

Current Momentum

v8.8 · 2w ago

Intense

Last updated 19d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Utilities

No ranking data

ToolsGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Online VaultStandard

A secure, centralized storage location for managing unique passwords and personal information.

Single-Tap AutofillStandard

Automates the login process for websites and applications with a single tap.

Zero-Knowledge EncryptionStandard

Ensures that only the user has access to the vault, preventing even the developer from viewing stored data.

Two-Factor AuthenticationStandard

Adds an extra layer of security to protect the password vault from unauthorized access.

How much does it cost?

Free

Who Built It?

Gen Digital

(2.2M)

Protecting consumers from evolving digital threats and identity theft through an integrated suite of security, privacy, and restoration tools.

Portfolio

13

Apps

Free 12
Utilities75%
Finance17%
Photo & Video8%

Who is Gen Digital?

Gen Digital has successfully transitioned from a fragmented collection of legacy security brands into an integrated 'Cyber Safety' platform, leveraging the high-trust Norton and LifeLock identities. Their moat is the deep integration of identity restoration services with technical security layers, a combination that is difficult for pure-play VPN or antivirus competitors to replicate. The current strategic focus is the infusion of AI-driven detection across the portfolio to address the evolving landscape of social engineering and scams.

Who is Gen Digital for?

  • Security-conscious consumers
  • Families seeking proactive protection against malware
  • Identity theft
  • Online scams
Intense

Portfolio momentum

Released 46 updates across 14 apps in the last 6 months with over 85% of the portfolio currently active — demonstrating intense development velocity.

Last release · 11d agoActive apps · 12Abandoned · 2

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Norton Password Manager?

How's The Utilities Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Norton Password Manager

Key Takeaways

Norton Password Manager offers a free, zero-knowledge encrypted solution for secure password storage and convenient cross-device autofill.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Norton Password Manager, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Norton Password Manager Intelligence Report.” Updated Apr 14, 2026. https://marlvel.ai/intel-report/utilities/norton-password-manager

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