By Gen Digital
Report updated Apr 14, 2026
Norton Password Manager
For individuals seeking a secure, cross-platform tool to manage and automate complex password entry.
Overview · Full Intel report in progress
Norton Password Manager is an established utilities app that is completely free. With a 4.5/5 rating from 130.2K reviews, it shows polarized user reception.
What is Norton Password Manager?
Current Momentum
v8.8 · 2w ago
IntenseLast updated 19d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
UtilitiesNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
A secure, centralized storage location for managing unique passwords and personal information.
Automates the login process for websites and applications with a single tap.
Ensures that only the user has access to the vault, preventing even the developer from viewing stored data.
Adds an extra layer of security to protect the password vault from unauthorized access.
How much does it cost?
Who Built It?
Gen Digital
Protecting consumers from evolving digital threats and identity theft through an integrated suite of security, privacy, and restoration tools.
Portfolio
13
Apps
Who is Gen Digital?
Gen Digital has successfully transitioned from a fragmented collection of legacy security brands into an integrated 'Cyber Safety' platform, leveraging the high-trust Norton and LifeLock identities. Their moat is the deep integration of identity restoration services with technical security layers, a combination that is difficult for pure-play VPN or antivirus competitors to replicate. The current strategic focus is the infusion of AI-driven detection across the portfolio to address the evolving landscape of social engineering and scams.
Who is Gen Digital for?
- Security-conscious consumers
- Families seeking proactive protection against malware
- Identity theft
- Online scams
Portfolio momentum
Released 46 updates across 14 apps in the last 6 months with over 85% of the portfolio currently active — demonstrating intense development velocity.
What other apps does Gen Digital make?
Norton 360 Security & VPN
LifeLock Identity
Norton Family Companion App
Norton Safe Web Plus
Norton Private Browser
Norton AntiTrack
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Norton Password Manager?
How's The Utilities Market?
Market outlook for this category
Available very soon
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Norton Password Manager
Key Takeaways
Norton Password Manager offers a free, zero-knowledge encrypted solution for secure password storage and convenient cross-device autofill.
Where Is It Heading?
Trend analysis
Available very soon