Till is a financial technology platform designed to bridge the gap between parental oversight and childhood financial independence. By providing a debit card and app-based management system, it enables families to automate allowances, track spending, and teach money management in a real-world, cashless environment. Targeted at families with children and teens, Till emphasizes "learning by doing." Its market positioning is anchored in the intersection of financial literacy and parental control. A key differentiator is its "Give Link" feature, which allows extended family to contribute directly to a child's account, alongside a robust automated chore-to-allowance system.