By BuzzFeed
Report updated May 20, 2026
Tasty: Recipes, Cooking Videos
For home cooks seeking accessible, video-guided recipes and efficient meal planning tools.
Tasty: Recipes, Cooking Videos is a well-regarded food & drink app that is completely free. With a 4.9/5 rating from 612.5K reviews, it maintains solid user satisfaction. Users particularly appreciate step-by-step video tutorials make complex cooking techniques accessible for inexperienced home cooks, though login and account synchronization failures prevent users from accessing their saved recipe collections remains a common concern.
What is Tasty: Recipes, Cooking Videos?
Tasty is a recipe discovery and meal-planning app for home cooks, featuring video-guided instructions and integrated grocery shopping on iOS and Android.
Users hire Tasty to bridge the gap between visual recipe inspiration and actionable grocery procurement, using the app to solve meal-planning needs without manual list creation.
Current Momentum
v3.39 · 1w ago
Maintenance- Ships regular performance and bug fixes.
- Maintains high-production video content cadence.
Active Nemesis
Cookpad Recipes, homemade food
By COOKPAD INC. (CA)
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
ChatGPT-powered assistant generates recipe recommendations based on user preferences.
Direct integration with Walmart for grocery delivery or pickup.
Generates recipe ideas based on three user-provided ingredients.
How much does it cost?
- Free access to all recipe content and features
Monetization relies on affiliate commissions from grocery integrations and ad-supported content delivery.
Who Built It?
BuzzFeed
Driving audience engagement through interactive pop culture content and utility-focused digital tools. Connecting users to trending media and practical lifestyle solutions.
Portfolio
11
Apps
Who is BuzzFeed?
BuzzFeed leverages its massive digital media footprint to convert passive content consumers into active app users through a cross-platform ecosystem. Their strategy centers on integrating social-first content—like quizzes and viral video recipes—with functional tools that extend the brand's utility beyond the web. The primary tension lies in balancing their legacy as a viral media publisher with the technical requirements of maintaining a diverse suite of utility and gaming apps. Their moat is built on high-volume organic traffic from their media properties, which provides a low-cost acquisition channel that pure-play app developers cannot replicate.
Who is BuzzFeed for?
- Broad
- Socially-engaged digital natives interested in pop culture
- Entertainment
- Home cooking
Portfolio momentum
Released 15 updates across 11 apps in the last 6 months, indicating a high-intensity development cycle for their active titles.
What other apps does BuzzFeed make?
BuzzFeed - Quiz, Trivia & News
The Land Of Boggs: Decor Dash
One Top
BF Island: Create & Chat
Conjure Camera
Cuppy: The Good Advice Cupcake
What do users think recently?
High confidence · Latest 107 of 113 total reviews analyzed · Based on 113 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate step-by-step video tutorials make complex cooking techniques accessible for inexperienced home cooks, but report login and account synchronization failures prevent users from accessing their saved recipe collections.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Tasty: Recipes, Cooking Videos?
How's The Food & Drink Market?
How does it evolve in the Food & Drink market?
Tasty holds the #57 Grossing position in the US Food & Drink category, but its grossing rank lags behind its free-chart performance, signaling monetization friction. The app maintains a 4.9★ rating on iOS, anchoring its position as the premium video-first discovery leader.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇿🇦 South Africa | Food & Drink | iOSGrossing | #23 | ▼2 |
| 🇯🇴 Jordan | Food & Drink | iOSGrossing | #36 |
The rivals identified
The Nemesis
Head to Head
The target app should double down on its premium video production and shopping utility to differentiate from Cookpad's community-led, high-volume content model.
What sets Tasty: Recipes, Cooking Videos apart
Offers a polished, high-production video-first experience that feels more premium than the user-generated content focus.
Seamless checkout and shopping integration provides a more direct path to monetization than the community-centric model.
What's Cookpad Recipes, homemade food's Edge
Massive, active community of home chefs provides a network effect that is difficult for curated apps to replicate.
High frequency of updates ensures the platform adapts quickly to user feedback and emerging culinary trends.
Contenders
Mealime Meal Plans & Recipes
★4.8 (53.3K)Mealime Meal Plans Inc
⚡Directly competes on the 'meal planning' utility, which is a key functional pivot from Tasty's discovery-first approach.
Prioritizes structured meal planning and grocery list automation over Tasty's discovery-based video browsing experience.
Targets health-conscious users with specific dietary filters that streamline the weekly cooking workflow.
eMeals - Healthy Meal Plans
★4.6 (51.5K)eMeals, Inc.
⚡Strong competitor in the meal planning space, focusing on structured, expert-curated meal plans for busy households.
Offers curated meal plans that integrate directly with grocery delivery services, solving the 'what's for dinner' pain point.
Positions itself as a productivity tool for families rather than a social discovery platform for food content.
Thermomix® Cookidoo® App
★4.9 (33.7K)Vorwerk, LLC
⚡Dominates the hardware-integrated cooking niche, creating a high-barrier ecosystem that locks in dedicated home chefs.
Provides a closed-loop ecosystem where recipes are optimized specifically for the Thermomix hardware interface.
High-quality, professional recipe development ensures consistent results that generalist apps struggle to guarantee.
Peers
Uses a barcode scanner to provide instant health ratings, shifting the focus from cooking to ingredient education.
Strong brand-led authority provides a unique trust-based moat that general recipe apps lack.
Allows users to import and organize recipes from any website, acting as a personal digital recipe box.
Cross-platform synchronization across desktop and mobile provides a utility-first experience for serious home cooks.
Kitchen Stories Easy Recipes
★4.8 (22.8K)AJNS New Media
⚡Shares the video-first, high-production aesthetic of the target app, serving as a direct stylistic peer.
Features high-quality instructional videos that mirror the target app's visual style and content delivery.
Includes built-in kitchen tools like timers and unit converters to assist users during the actual cooking process.
New Kids on the Block
Eatr: Tasty Cooking Recipes
★4.6 (40.6K)Eatr
⚡High release velocity (23 updates in six months) indicates an aggressive push to capture market share in the recipe discovery space.
Rapid iteration cycle allows for quick implementation of user-requested features and UI refinements.
Focuses on a streamlined, modern interface to attract users tired of legacy recipe app clutter.
Whisk: Recipe Keeper & Planner
★4.7 (18.8K)Forkflow sp. z o.o.
⚡Emerging as a social-utility hybrid that combines recipe saving with community planning features.
Integrates social networking features directly into the recipe saving workflow to encourage collaborative meal planning.
Aggregates recipes from across the web into a unified, searchable database for improved discovery.
The outtake for Tasty: Recipes, Cooking Videos
Strengths to defend, gaps to attack
Core Strengths
- High-production video format lowers entry barrier for novices
- Shoppable grocery integration creates direct affiliate revenue
- Personalized cookbook feature increases user switching costs
Critical Frictions
- Account authentication failures force repeated re-logins
- Removal of community comments limits recipe-specific feedback
- Inappropriate ad content persists despite reporting
Growth Levers
- Integrate nutritional macro-nutrient data to satisfy dietary-focused users
- Implement metric-to-gram conversion toggles for international market expansion
Market Threats
- Cookpad's community-driven model captures higher retention
- Mealime's meal-planning automation drains the utility-focused user segment
- EU/US data-privacy tightening on ad-targeting impacts revenue
What are the next best moves?
Audit account authentication flow because login failures are the top complaint → stabilize user session retention
Login and account synchronization failures are the primary frustration theme in user sentiment data.
Trade-off: Pause the AI Botatouille feature refinement — authentication stability has a higher impact on daily active usage.
Restore recipe-specific community comments because their removal limits user-generated tips → improve long-term retention
Users explicitly cite the loss of shared cooking advice as a major frustration in recent reviews.
Trade-off: Deprioritize the new holiday recipe collection launch — community health is more critical to retention than content volume.
A counter-intuitive read
Tasty's removal of community comments is a strategic error that ignores that the app's true moat is not the video content, but the social validation of the recipes.
Feature Gaps vs Competitors
- Community-driven recipe feedback (available in Cookpad but missing here)
- Nutritional macro-nutrient breakdowns (available in health-focused peers but missing here)
Key Takeaways
Tasty dominates through high-production visual content, but technical friction and the loss of community feedback threaten its retention, so the PM must prioritize account stability to protect the core affiliate-revenue funnel.
Where Is It Heading?
Stable
The recipe discovery market is consolidating around utility-focused meal planning, leaving Tasty's discovery-first model exposed if it cannot solve its current authentication bugs. The app remains advantaged by its brand-led video production, but the lack of community feedback will accelerate churn to community-centric rivals like Cookpad if not addressed by Q3.
Login and account synchronization failures in the latest release erode the daily active habit, which compounds the rating drag already visible on Android.
The video-first instructional format continues to drive high user confidence, keeping the overall sentiment positive despite technical friction.