Overview · Full Intel report in progress

Tasty: Recipes, Cooking Videos is an established food & drink app that is completely free. With a 4.9/5 rating from 612.3K reviews, it shows polarized user reception.

What is Tasty: Recipes, Cooking Videos?

Tasty is a comprehensive cooking companion by BuzzFeed that provides access to over 10,000 recipes featuring video guides and step-by-step instructions. The app integrates AI-driven discovery and direct grocery shopping capabilities to streamline the meal preparation process for home cooks.

Current Momentum

v3.39 · 7mo ago

Maintenance

Last updated 215d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Food & Drink

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Recipe LibraryStandard

Access over 10,000 recipes featuring video guides, step-by-step instructions, and seasonal recommendations.

AI BotatouilleStandard

An AI assistant powered by the ChatGPT API that provides personalized recipe suggestions based on user preferences.

Shoppable Recipe IntegrationStandard

Allows users to purchase ingredients for recipes directly through Walmart for delivery or pickup.

Tasty CommunityStandard

A social platform for food enthusiasts to connect and share photos of their culinary creations.

How much does it cost?

Free

Who Built It?

BuzzFeed

(235.2K)

Driving audience engagement through interactive pop culture content and utility-focused digital tools. Connecting users to trending media and practical lifestyle solutions.

Portfolio

11

Apps

Free 5Paid 5
Stickers50%
News10%
Games10%

Who is BuzzFeed?

BuzzFeed leverages its massive digital media footprint to convert passive content consumers into active app users through a cross-platform ecosystem. Their strategy centers on integrating social-first content—like quizzes and viral video recipes—with functional tools that extend the brand's utility beyond the web. The primary tension lies in balancing their legacy as a viral media publisher with the technical requirements of maintaining a diverse suite of utility and gaming apps. Their moat is built on high-volume organic traffic from their media properties, which provides a low-cost acquisition channel that pure-play app developers cannot replicate.

Who is BuzzFeed for?

  • Broad
  • Socially-engaged digital natives interested in pop culture
  • Entertainment
  • Home cooking
Intense

Portfolio momentum

Released 15 updates across 11 apps in the last 6 months, indicating a high-intensity development cycle for their active titles.

Last release · 14d agoActive apps · 5Abandoned · 6

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Tasty: Recipes, Cooking Videos?

How's The Food & Drink Market?

How does it evolve in the Food & Drink market?

ChartRankChange
Grossing#4219

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Tasty: Recipes, Cooking Videos

Key Takeaways

Tasty successfully combines high-quality video content with functional utility by integrating AI discovery and direct grocery commerce.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Tasty: Recipes, Cooking Videos, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Tasty: Recipes, Cooking Videos Intelligence Report.” Updated Apr 14, 2026. https://marlvel.ai/intel-report/food-drink/com-buzzfeed-tasty

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