SHAKE: Martini Recipes
For home bartenders and cocktail enthusiasts looking for a curated, easy-to-use digital recipe book for martinis.
SHAKE: Martini Recipes is an established food & drink app that is a paid app. With a 3.3/5 rating from 76 reviews, it shows polarized user reception.
What Is SHAKE: Martini Recipes?
Current Momentum
v4.0 · 33mo ago
ZombieSHAKE: Martini Recipes has not been updated since July 2023 and is currently in maintenance mode. The last update focused on generic performance improvements and iOS compatibility.
Active Nemesis
Cocktail Party: Drink Recipes
By Cooper Bold Interactive
Other Rivals
7-Day Rank Pulse 🇺🇸
Recent User Mood 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Access to over 400 martini recipes ranging from classic to unique concoctions.
Allows users to filter and sort recipes based on available ingredients.
A 'Shake' feature that suggests a random recipe for users who are undecided.
Provides access to martini recipes directly from the wrist.
Who is it for & how much does it cost?
Target Audience
Home bartenders and cocktail enthusiasts looking for a curated, easy-to-use digital recipe book for martinis.
Pricing
Paid- One-time purchase of $0.99
A low-cost, one-time purchase model targeting casual users looking for a simple, ad-free utility without recurring subscription overhead.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Touchable Apps make?
What do users think recently?
Gathering public signals...
Sentiment analysis will be available soon
What is the competitive landscape for SHAKE: Martini Recipes?
How's The Food & Drink Market?
How does it evolve in the Food & Drink market?
| Chart | Rank | Change |
|---|---|---|
| Paid | #98 | NEW |
Food & Drink Market Trend
Food & Drink market trend & dynamics
Available very soon
The rivals identified
The Nemesis
Cocktail Party: Drink Recipes
Cooper Bold Interactive
The most direct rival in the premium, paid-utility space, offering a high-quality, ad-free experience for home bartenders with a similar focus on curated recipes.
Head to Head
While SHAKE offers a specialized, low-cost niche for martini lovers, Cocktail Party has the edge as a comprehensive bar tool due to its superior inventory management and stronger overall user reception.
What sets SHAKE: Martini Recipes apart
- +
Lower entry price point at $0.99 compared to the premium pricing of the nemesis
- +
Dedicated Apple Watch integration for hands-free recipe viewing while mixing
What's Cocktail Party's Edge
- -
Significantly higher rating count and more established market presence
- -
More sophisticated ingredient filtering system that handles substitutions better
Contenders
Mixel - Cocktail Recipes
Cool Font LLC
A top-tier mixology app that uses a unique 8-bit aesthetic and powerful ingredient-based filtering to compete for the same enthusiast audience.
Gamified 'Bar' feature where users unlock recipes by adding ingredients
Extensive community-driven features and recipe sharing
Bartender's Choice Vol. 2
Fancy Free LLC
A paid, expert-led app created by the founders of the legendary Milk & Honey bar, targeting the same 'sophisticated' demographic.
Recipes curated by world-renowned professional bartenders
Focus on classic cocktail integrity and professional techniques
Highball by Studio Neat
★4.4 (278)Studio Neat
Competes directly with SHAKE's 'recipe card' visual style, focusing on beautiful, shareable cocktail cards.
Heavy emphasis on visual design and social sharing of recipe cards
Allows users to create and import their own custom recipe cards
Peers
Beachbum Berry’s Total Tiki
Doudoroff LLC
A fellow niche-specific cocktail app that focuses on Tiki culture, sharing the same 'curated digital book' format.
Highly specialized content focused exclusively on tropical and Tiki drinks
Historical context and storytelling for every recipe
Cocktail Flow - Drink Recipes
Cocktai Flow
A widely-used general cocktail app that shares the 'Random' discovery and visual-first approach of SHAKE.
Thematic collections (e.g., 'New Year's Eve', 'Summer') for easy discovery
Polished, modern interface with high-quality photography
New Kids on the Block
Make Me A Cocktail
Nick Wilkins Ltd
A rapidly evolving platform with a powerful search engine that challenges SHAKE's ingredient-sorting feature.
One of the most advanced 'what can I make' search algorithms in the category
Large community-driven database with user-submitted variations
The outtake for SHAKE: Martini Recipes
SWOT Analysis
Core Strengths
- Deep specialization in martini category (400+ recipes)
- Apple Watch integration for hands-free use
- Low entry price point ($0.99)
Critical Frictions
- Low overall rating (3.27 stars)
- Infrequent update schedule (last updated July 2023)
- Limited functionality compared to comprehensive bar tools
Growth Levers
- Adoption of video content to match 'Shake and Strain'
- Development of 'In My Bar' inventory logic to compete with 'Cocktail Party'
- Social sharing features for custom recipe cards
Market Threats
- Comprehensive paid rivals with better inventory management
- Free platforms with superior search algorithms
- Declining relevance due to outdated UI/UX compared to 'Highball' or 'Mixel'
What are the next best moves?
Audit and fix core UX friction points
The 3.27-star rating is a significant churn risk and conversion barrier for a paid app.
Develop 'In My Bar' inventory logic
Nemesis 'Cocktail Party' wins on superior ingredient filtering and inventory management.
Modernize visual identity and recipe cards
Competitors like 'Highball' and 'Mixel' offer superior modern UI/UX and visual aesthetics.
Feature Gaps vs Competitors
- Advanced 'In My Bar' inventory logic (available in Cocktail Party)
- Integrated video tutorials (available in Shake and Strain)
- Custom recipe creation and importing (available in Highball)
- Gamified bar features (available in Mixel)
Key Takeaways
SHAKE is a legacy utility that maintains a niche through martini specialization and Apple Watch support, but it is currently in 'maintenance mode' risk. To remain competitive against Cocktail Party, the PM must bridge the gap in inventory management and address the quality issues reflected in the 3.27-star rating.
Where Is It Heading?
Stable
v4.0 added Apple Watch support (July 2023) — shows periodic investment but not aggressive development.
3.27-star rating with only 76 ratings since 2009 — suggests low user satisfaction and stagnant growth.
Recently ranked #98 Paid in category — indicates the app still captures low-intent, low-cost search traffic.