Report updated Apr 16, 2026

TL;DR:Ratio is a premium culinary utility app that replaces traditional recipes with a dynamic ratio-based calculator. Users feel Frustrated, praising valuable concept but frustrated by lack of customization.|TL;DR:Ratio is a premium culinary utility app that replaces traditional recipes with a dynamic ratio-based calculator. Users feel Frustrated, praising valuable concept but frustrated by lack of customization.

Ratio is a challenged food & drink app that is a paid app. With a 4.2/5 rating from 90 reviews, it faces significant user friction. Users particularly appreciate valuable concept, though lack of customization remains a common concern.

What is Ratio?

Ratio is a premium culinary utility app that replaces traditional recipes with a dynamic ratio-based calculator. Based on Michael Ruhlman's best-selling book, it targets serious cooks who want to understand the science of ingredient relationships. While it holds a unique market niche, the app is currently in a legacy state on iOS, leading to declining rankings (#78 Paid) and negative user sentiment due to technical neglect.

Current Momentum

v2.0

No release notes available.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

K

Kitchen Calculator+

By Pomegranate Apps

Other Rivals

Joule: Sous Vide by ChefSteps
Paprika Recipe Manager 3
Mela - Recipe Manager
AnyList: Grocery Shopping List
NYT Cooking: Quick Tasty Meals
Pestle: Recipe Manager
Copy Me That - recipe manager
Crouton: Recipe Manager

7-Day Rank Pulse 🇺🇸

Food & Drink
#23
1

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Ratio CalculatorDifferentiator

Automatically calculates ingredient amounts based on culinary ratios rather than fixed recipes.

Culinary Reference LibraryDifferentiator

Provides instructions and techniques for 32 critical culinary ratios including doughs, batters, and sauces.

Unit ConverterStandard

Seamlessly converts between ounces and grams to accommodate different measurement preferences.

Recipe StorageStandard

Allows users to save their own custom recipes and notes created from basic ratios.

Social SharingBasic

Quickly share cooking progress and results via Facebook and Twitter.

How much does it cost?

Paid
  • One-time purchase of $4.99 for the iOS version

The app utilizes a traditional one-time purchase model, positioning itself as a premium digital cookbook tool. However, this price point is increasingly criticized by users given the lack of recent updates and technical bugs.

Who Built It?

Ruhlman Enterprises, Inc. app icon

Providing serious cooks with ratio-based culinary tools to master the science of ingredient relationships.

Portfolio

1

Apps

Who is Ruhlman Enterprises?

Ruhlman Enterprises operates as a founder-led editorial extension of Michael Ruhlman’s culinary brand, prioritizing specialized utility over mass-market appeal. Their primary moat is the proprietary intellectual property derived from Ruhlman’s best-selling books, creating a niche for their flagship tool as a technical reference rather than a standard recipe aggregator. The current strategic signal is a shift toward maintenance, where the publisher sustains a premium price point for a legacy utility despite a lack of portfolio diversification.

Who is Ruhlman Enterprises for?

  • Serious home cooks
  • Culinary enthusiasts seeking to understand fundamental ingredient relationships rather than following static recipes
Steady

Portfolio momentum

Maintains a steady cadence with 2 updates in the last 6 months for its single active title.

Last release · 14d agoActive apps · 1

What do users think recently?

High confidence · 55 reviews analyzed · Based on 55 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.2/ 5
(90)
Current version
4.3/ 5
+0.1 vs overall
(16)
Main signal post-update: valuable Concept.

What is the recent mood?

Frustrated

Recent user voice shows a frustrated sentiment. Users appreciate valuable concept and useful reference, but report lack of customization and poor value for price.

What Users Love

Valuable Concept
Useful Reference

What Frustrates Users

Lack of Customization
Poor Value for Price
Technical Bugs and Stability

What is the competitive landscape for Ratio?

How's The Food & Drink Market?

How does it evolve in the Food & Drink market?

ChartRankChange
iOSPaid#44
iOSPaid#511

The rivals identified

The Nemesis

K

Kitchen Calculator+

Pomegranate Apps

Directly competes as a professional-grade tool for scaling ingredients and performing complex culinary unit conversions.

Head-to-head analysis pending — refresh this report for a detailed comparison.

Contenders

Visual Doneness

Joule Turbo Mode

Paprika Recipe Manager 3

Paprika Recipe Manager 3

4.9 (52.4K)

Hindsight Labs LLC

📈

The industry standard for recipe storage with powerful automatic scaling features that fulfill the 'calculator' need for most users.

Mela - Recipe Manager

Mela - Recipe Manager

4.7 (812)

Silvio Rizzi

🔧

A modern, highly-rated recipe extractor and manager that handles ingredient scaling with a clean, minimalist interface.

AnyList: Grocery Shopping List

AnyList: Grocery Shopping List

4.9 (77.6K)

Purple Cover, Inc.

📈

While a list manager, its recipe scaling and storage features are a primary alternative for home cooks moving away from physical books.

Peers

Editor-Curated Collections

Instacart Integration

Pestle: Recipe Manager

Pestle: Recipe Manager

4.7 (1.7K)

Will Bishop

🚀

Focuses on digitizing and scaling recipes from any source, bridging the gap between static recipes and digital tools.

Copy Me That - recipe manager

Copy Me That - recipe manager

4.3 (1.5K)

Copy Me That

A robust recipe manager focused on the 'store your own recipes' feature of Ratio.

New Kids on the Block

AI & OCR Recipe Scanning

Hands-Free Step-by-Step Mode

Deglaze: Cooking, Simplified

Deglaze: Cooking, Simplified

4.9 (3.2K)

Deglazed LLC

A newer entrant focusing on streamlining the cooking process through better digital organization.

The outtake for Ratio

Strengths to defend, gaps to attack

Core Strengths

  • Strong brand authority (Michael Ruhlman/Alton Brown)
  • Unique logic-based culinary approach
  • High-quality instructional content
  • First-mover advantage in ratio-based digital tools

Critical Frictions

  • Product stagnation (no iOS updates since 2017)
  • Inability to add custom ingredients or ratios
  • Frequent technical crashes and calculation bugs
  • High price relative to modern competitors

Growth Levers

  • Modernize UI/UX for current mobile OS standards
  • Introduce custom ratio builder (top user request)
  • Pivot to freemium/subscription model for new content
  • Integrate with smart kitchen scales

Market Threats

  • Modern recipe managers adding scaling features
  • Free web-based ratio calculators
  • Negative review momentum impacting new downloads
  • Loss of brand relevance due to technical neglect

Key Takeaways

Ratio is a challenged food & drink app that is a paid app. With a 4.2/5 rating from 90 reviews, it faces significant user friction. Users particularly appreciate valuable concept, though lack of customization remains a common concern.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Ratio, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

No changes detected yet.

Cite this report

Marlvel.ai. “Ratio Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/intel-report/food-drink/com-wubbahed-ratio

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0