Ratio
For home cooks and culinary enthusiasts who want to move beyond following static recipes to understand the fundamental science and relationships behind cooking.
Ratio is a challenged food & drink app that is a paid app. With a 4.2/5 rating from 90 reviews, it faces significant user friction. Users particularly appreciate valuable concept, though lack of customization remains a common concern.
What is Ratio?
Current Momentum
v2.0
No release notes available.
Active Nemesis
Kitchen Calculator+
By Pomegranate Apps
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkRating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Automatically calculates ingredient amounts based on culinary ratios rather than fixed recipes.
Provides instructions and techniques for 32 critical culinary ratios including doughs, batters, and sauces.
Seamlessly converts between ounces and grams to accommodate different measurement preferences.
Allows users to save their own custom recipes and notes created from basic ratios.
Quickly share cooking progress and results via Facebook and Twitter.
How much does it cost?
- One-time purchase of $4.99 for the iOS version
The app utilizes a traditional one-time purchase model, positioning itself as a premium digital cookbook tool. However, this price point is increasingly criticized by users given the lack of recent updates and technical bugs.
Who Built It?
Portfolio
1
Apps
Who is Ruhlman Enterprises?
Ruhlman Enterprises operates as a founder-led editorial extension of Michael Ruhlman’s culinary brand, prioritizing specialized utility over mass-market appeal. Their primary moat is the proprietary intellectual property derived from Ruhlman’s best-selling books, creating a niche for their flagship tool as a technical reference rather than a standard recipe aggregator. The current strategic signal is a shift toward maintenance, where the publisher sustains a premium price point for a legacy utility despite a lack of portfolio diversification.
Who is Ruhlman Enterprises for?
- Serious home cooks
- Culinary enthusiasts seeking to understand fundamental ingredient relationships rather than following static recipes
Portfolio momentum
Maintains a steady cadence with 2 updates in the last 6 months for its single active title.
What do users think recently?
High confidence · 55 reviews analyzed · Based on 55 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate valuable concept and useful reference, but report lack of customization and poor value for price.
What Users Love
What Frustrates Users
What is the competitive landscape for Ratio?
How's The Food & Drink Market?
How does it evolve in the Food & Drink market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇪🇬 Egypt | Food & Drink | iOSPaid | #44 | |
| 🇰🇪 Kenya | Food & Drink | iOSPaid | #51 | ▲1 |
The rivals identified
The Nemesis
Kitchen Calculator+
Pomegranate Apps
Directly competes as a professional-grade tool for scaling ingredients and performing complex culinary unit conversions.
Head-to-head analysis pending — refresh this report for a detailed comparison.
Contenders
Visual Doneness
Joule Turbo Mode
Paprika Recipe Manager 3
★4.9 (52.4K)Hindsight Labs LLC
📈The industry standard for recipe storage with powerful automatic scaling features that fulfill the 'calculator' need for most users.
Mela - Recipe Manager
★4.7 (812)Silvio Rizzi
🔧A modern, highly-rated recipe extractor and manager that handles ingredient scaling with a clean, minimalist interface.
AnyList: Grocery Shopping List
★4.9 (77.6K)Purple Cover, Inc.
📈While a list manager, its recipe scaling and storage features are a primary alternative for home cooks moving away from physical books.
Peers
Editor-Curated Collections
Instacart Integration
Pestle: Recipe Manager
★4.7 (1.7K)Will Bishop
🚀Focuses on digitizing and scaling recipes from any source, bridging the gap between static recipes and digital tools.
Copy Me That - recipe manager
★4.3 (1.5K)Copy Me That
A robust recipe manager focused on the 'store your own recipes' feature of Ratio.
New Kids on the Block
AI & OCR Recipe Scanning
Hands-Free Step-by-Step Mode
Deglaze: Cooking, Simplified
★4.9 (3.2K)Deglazed LLC
⚡A newer entrant focusing on streamlining the cooking process through better digital organization.
The outtake for Ratio
Strengths to defend, gaps to attack
Core Strengths
- Strong brand authority (Michael Ruhlman/Alton Brown)
- Unique logic-based culinary approach
- High-quality instructional content
- First-mover advantage in ratio-based digital tools
Critical Frictions
- Product stagnation (no iOS updates since 2017)
- Inability to add custom ingredients or ratios
- Frequent technical crashes and calculation bugs
- High price relative to modern competitors
Growth Levers
- Modernize UI/UX for current mobile OS standards
- Introduce custom ratio builder (top user request)
- Pivot to freemium/subscription model for new content
- Integrate with smart kitchen scales
Market Threats
- Modern recipe managers adding scaling features
- Free web-based ratio calculators
- Negative review momentum impacting new downloads
- Loss of brand relevance due to technical neglect
Key Takeaways
Ratio is a challenged food & drink app that is a paid app. With a 4.2/5 rating from 90 reviews, it faces significant user friction. Users particularly appreciate valuable concept, though lack of customization remains a common concern.
Where Is It Heading?
Trend analysis
Available very soon