Report updated Apr 3, 2026
Vegan Recipes: Meals & More
v3.1Individuals following or transitioning to a vegan or plant-based diet who need structured meal planning and guided cooking assistance.
What Is Vegan Recipes: Meals & More?
Launched Aug 3, 2018
Updated Aug 2024
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Voice-guided, hands-free reading of recipe directions for convenience while cooking.
Access grocery lists and favorite recipes directly from a wearable device.
Allows users to build custom meal plans from the recipe library.
Automatically aggregate ingredients from selected recipes into a shopping list.
Organizes recipes by meal type for easy browsing.
Provides detailed health benefits and nutritional information for specific dishes.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate content quality and design, but report paywall and value for money and technical stability.”
What Users Love
I love it that the picture of meal is in front of you with the ingredients. It's easy to read.
Wonderfully designed & a must have for any vegan!
Pain Points
A few recipes free than you have to pay. A bit deceiving.
It is not free at all
Wouldn't even run
Nothing but the home screen ever works
Medium confidence · 112 reviews available
What are the pros and cons?
Pros
- Innovative Cook Assist voice guidance
- Seamless Apple Watch integration
- High-quality visual UI and photography
- Large library of 750+ recipes
Cons
- Severe technical instability on Android
- High monthly subscription cost ($9.99)
- Stale update cycle on iOS (last updated 2021)
- Deceptive 'free' labeling causing user backlash
What is the market outlook?
Growth Opportunities
- Stabilize Android version to capture market share
- Introduce a mid-tier pricing model or annual discount
- Expand search filters for specific dietary needs (Gluten-Free, Nut-Free)
- Implement Wear OS support for Android users
Market Threats
- Free recipe blogs and YouTube channels
- Low-cost competitors with more frequent updates
- Negative brand reputation due to Play Store performance
What are the key takeaways?
- 1. **Fix the Android Experience**: The technical failure on Android is the single largest barrier to growth. Priority should be placed on making the app functional on the Play Store to stop the rating bleed.
- 2. **Re-evaluate Pricing**: The $9.99/month price is a major friction point. Consider a "freemium" model that allows more than a "few" recipes to build user habit before hitting the paywall.
- 3. **Leverage Wearables**: Double down on the Apple Watch and potentially Wear OS integration, as this is a legitimate competitive advantage that few recipe apps execute well.
Vegan Recipes: Meals & More is a divisive food & drink app that is available. With a 3.5/5 rating from 112 reviews, it receives mixed feedback from users. Users particularly appreciate content quality and design, though paywall and value for money remains a common concern.
Best for: Individuals following or transitioning to a vegan or plant-based diet who need structured meal planning and guided cooking assistance.
How much does it cost?
Model: subscription
The app uses an aggressive freemium model with a high monthly price point ($9.99), which is a primary source of user dissatisfaction regarding value for money.
iOS Version
3.1
Android Version
1.14
Release Date
Aug 3, 2018
iOS Price
Free
Android Price
Free
Developer
ASN GROUP LLC