What Is Vivino: Drink The Right Wine?
Vivino is the leading wine discovery and e-commerce platform, leveraging a massive database of 70 million users to provide personalized wine recommendations and direct purchasing capabilities. It serves a wide demographic, from casual drinkers to serious collectors, and maintains a strong market position as a top-grossing app in the Food & Drink category.
Despite its market dominance, the app is currently facing a period of "mixed" sentiment. While users value the core scanning technology and community insights, there is growing friction regarding aggressive monetization, ad density, and recent UI regressions. The company's success in driving e-commerce revenue is currently being tested by these user experience challenges.
Vivino: Drink The Right Wine Key Features
Snap a photo of any wine label to instantly unlock ratings, reviews, tasting notes, and food pairings.
Provides a 'Match for You' score based on individual taste preferences and past ratings.
Directly purchase wines from a vetted network of over 500 merchants within the app.
Track personal wine collections, including quantity, vintage, and optimal drinking status.
Scan full restaurant wine lists to identify the best bottles for your specific taste.
Access to a massive database of ratings and reviews from over 70 million users.
User Sentiment
High confidence · 49 reviewsTop Praises
Simply take a picture of the label and voila! Instant reviews
Great tool to scan bottles of wine before purchasing and sampling
Vivino always has great reviews that make sense to me so I can pick a wine in my taste and price range
It’s like a wine guru in my hand
Top Complaints (Impact Areas)
Too many ads it has been ruined
Now they have forced users to become “premium” and pay for a basic service that was free
Their automated chat support is completely inadequate
The support is chat only and are no longer supporting voice Support - so support is horrible
Is Vivino: Drink The Right Wine Free? Pricing & Plans
Model: freemium
The app uses a freemium model that leverages a massive user base to drive e-commerce transactions, with premium features likely offering advanced insights or exclusive benefits.
App Store Performance
| Chart | Rank | Change |
|---|---|---|
| Grossing | #5 | 1 |
Vivino: Drink The Right Wine Pros and Cons
Pros
- Massive, proprietary database of 16 million wines and 70 million users.
- Highly effective, industry-leading label scanning technology.
- Strong e-commerce integration with 500+ merchants.
Cons
- Declining user sentiment due to aggressive ad placement.
- Inadequate customer support infrastructure.
- UI/UX regressions causing friction for power users.