By Vivino ApS
Report updated Apr 17, 2026
Vivino: Drink The Right Wine
For wine drinkers ranging from casual consumers to seasoned collectors who value community-driven insights over traditional expert criticism.
Vivino: Drink The Right Wine is an established food & drink app that is free with in-app purchases. With a 4.8/5 rating from 357K reviews, it shows polarized user reception. Users particularly appreciate wine discovery and research, though aggressive monetization remains a common concern.
What is Vivino: Drink The Right Wine?
Current Momentum
v2026.15 · 2d ago
ActiveVivino 2026.15.0 introduces Visual Intelligence integration for wine scanning. The app has seen two feature-rich updates in the last month.
Active Nemesis
Total Wine & More
By Retail Services & Systems
Other Rivals
7-Day Rank Pulse 🇺🇸
Food & DrinkNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Uses camera to identify wine bottles and instantly retrieve ratings, reviews, and tasting notes.
Tracks user ratings and preferences to provide a 'Match for You' score for new wines.
Direct in-app purchasing from a vetted network of wine merchants.
Scans full restaurant wine lists to identify the best bottles based on user taste.
How much does it cost?
- Free access to scanning and community ratings
- Vivino Premium subscription for advanced features
Monetizes through marketplace commissions and a premium subscription. Recent user feedback indicates a shift where previously free features are being paywalled, causing significant friction.
Who Built It?
Simplifying wine discovery and purchasing through community-driven ratings and label-scanning technology for global consumers.
Portfolio
1
Apps
Who is Vivino ApS?
Vivino has established a dominant position by democratizing wine expertise through a massive crowdsourced database, moving beyond a simple utility to become a central marketplace. Their primary moat is the network effect generated by millions of users, which provides proprietary data on wine quality and pricing that is difficult for competitors to replicate. The current strategic focus involves balancing its role as a discovery tool with its growth as a high-grossing e-commerce platform.
Who is Vivino ApS for?
- Wine consumers ranging from casual drinkers to collectors who prioritize community-driven insights
- Mobile-first purchasing
Portfolio momentum
Maintains an intense development cycle with 12 releases in the last 6 months and the flagship app updated within the last 10 days.
What do users think recently?
High confidence · Latest 100 of 357K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate wine discovery and research, but report aggressive monetization and data loss.
What Users Love
What Frustrates Users
What is the competitive landscape for Vivino: Drink The Right Wine?
How's The Food & Drink Market?
How does it evolve in the Food & Drink market?
| Chart | Rank | Change |
|---|---|---|
| Grossing | #5 | ▲1 |
The rivals identified
The Nemesis
Head to Head
Vivino should defend its position by doubling down on 'discovery' and 'personalization' (AI taste profiles) to capture users before they reach the store, while exploring 'Reserve & Pick-up' partnerships to counter the nemesis's fulfillment speed.
What sets Vivino: Drink The Right Wine apart
Superior label recognition engine and a significantly larger crowdsourced database (16M+ wines) providing better coverage for obscure or international labels.
Social-first UX that leverages 70 million users for community-driven ratings, whereas the nemesis relies on retail-centric reviews and professional scores.
What's Total Wine & More's Edge
Immediate fulfillment capabilities through hundreds of physical locations, solving the 'instant gratification' pain point for casual drinkers.
Broader inventory scope including spirits, beer, and accessories, making it a one-stop-shop for all beverage needs compared to Vivino's wine-only focus.
Contenders
Global price comparison engine that aggregates data from thousands of merchants and auction houses, catering to serious collectors looking for the absolute lowest price.
Focus on 'Pro' features like historical pricing charts and investment-grade data, positioning it as a tool for connoisseurs rather than casual sippers.
Exclusive 'Angel' funding model where users fund independent winemakers in exchange for 40-60% off retail prices, creating a closed-loop ecosystem.
Direct-to-consumer social feed where winemakers interact directly with customers, offering a level of brand intimacy Vivino's marketplace cannot match.
Advanced inventory management tools including 'Drink-by' windows and valuation tracking based on auction data, which are more robust than Vivino's basic cellar list.
Highly technical community reviews that prioritize tasting notes and aging potential over the casual 5-star ratings found in Vivino.
Peers
Hyper-local delivery focus (30-60 minutes) via local liquor store partnerships rather than national shipping.
Multi-category catalog including mixers, ice, and spirits, targeting party-planning use cases.
Access to professional vintage charts and expert scores from a trusted publication, appealing to users who distrust crowdsourced ratings.
Curated 'Buying Guides' and editorial content that provide a lean-back discovery experience vs. Vivino's search-heavy UX.
Visual cellar mapping that allows users to see the exact physical location of a bottle in their racks.
Offline-first functionality for users managing cellars in basements or areas with poor connectivity.
New Kids on the Block
Proprietary 'VinLocate' 3D mapping technology that creates a digital twin of a user's wine cellar for precise bottle retrieval.
Focus on high-net-worth collectors with features for insurance reporting and collection valuation, a niche Vivino's mass-market approach overlooks.
The outtake for Vivino: Drink The Right Wine
Strengths to defend, gaps to attack
Core Strengths
- 16M+ wine database
- 70M user network effect
- Superior OCR for labels and menus
- AI-driven 'Match for You' scores
Critical Frictions
- Reports of catastrophic data loss
- Broken Google login flows
- Backlash over paywalling legacy features
- Inadequate chat-only support
Growth Levers
- Local pickup partnerships
- 3D cellar mapping integration
- Expansion into spirits/accessories
Market Threats
- Total Wine's 1-hour pickup
- InVintory's luxury 3D mapping
- Subscription fatigue
What are the next best moves?
Resolve Data Persistence and Login Bugs
Users report losing a decade of history and being unable to log in via Google, which is a critical retention risk and the primary driver of declining sentiment.
Implement 'Reserve & Pick-up' Partnerships
Nemesis Total Wine wins on immediate fulfillment; Vivino needs to bridge the gap between discovery and instant gratification.
Audit Premium Feature Gating
High-frequency complaints regarding paywalling previously free features suggest the current monetization strategy is damaging long-term brand equity.
Feature Gaps vs Competitors
- 1-hour in-store pickup (available in Total Wine)
- 3D cellar mapping (available in InVintory)
- Spirits and beer inventory (available in Total Wine and Minibar)
Key Takeaways
Vivino remains the dominant discovery tool, but it is currently bleeding user trust due to technical instability and aggressive paywalling. To defend its #4 Grossing position against retail giants like Total Wine, the PM must prioritize data reliability and authentication fixes before further expanding the Premium tier.
Where Is It Heading?
Declining
Users report losing years of personal wine history — critical utility failure.
Integration with Apple Visual Intelligence (v2026.15.0) shows continued investment in core OCR tech.
Frustrated mood regarding the transition of free features to Vivino Premium.