By HOMA GAMES
Report updated Jun 24, 2026
All in Hole: Black Hole Games
For casual mobile gamers seeking short, satisfying puzzle sessions and social, competitive elements.
All in Hole: Black Hole Games is a challenged games app that is free with in-app purchases. With a 4.8/5 rating from 299.2K reviews, it faces significant user friction. Users particularly appreciate satisfying core gameplay loop of collecting items into the hole provides a relaxing experience, though aggressive monetization pressure forces players to purchase boosters to clear increasingly difficult level designs remains a common concern.
What is All in Hole: Black Hole Games?
All in Hole is a casual black hole consumption puzzle game for mobile, featuring social multiplayer and offline play.
Users hire the app for low-stakes, satisfying physics-based collection loops that provide a relaxing escape from more intense competitive titles.
Current Momentum
v8.3 · 1w ago
Intense- Shipped 100-level packs bi-weekly.
- Launched Super Black Hole mechanic.
- Updated Treasure Pass season.
Active Nemesis
Hole.io
By Voodoo
Other Rivals
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Tactile drag-and-drop mechanics allow players to control a hole to swallow objects of varying sizes.
Global competitive leaderboards and limited-time events for high-score tracking.
Players join teams to chat, exchange hearts, and share coins for mutual progression.
How much does it cost?
- Free with ad-supported gameplay
- In-app purchases for boosters and currency
Monetization relies on ad-inventory from free-to-play sessions and IAP for progression boosters.
Who Built It?
HOMA GAMES
Empowering mobile game creators with data-driven publishing tools to build, scale, and monetize global hits.
Portfolio
13
Apps
Who is HOMA GAMES?
Homa Games has established a distinct position as a technology-centric publisher that prioritizes a data-driven 'lab' approach over traditional creative development. Their primary moat is a proprietary suite of market intelligence and optimization tools that allows them to industrialize the identification and scaling of hyper-casual trends. A key strategic signal is their recent expansion into hybrid-casual genres with deeper progression systems, moving beyond simple one-tap mechanics to improve long-term user retention.
Who is HOMA GAMES for?
- Casual mobile gamers seeking short-session
- Reflex-based
- Or satisfying simulation experiences across a wide age demographic
Portfolio momentum
Released 60 updates across the portfolio in the last 6 months with over 60% of apps currently active.
What other apps does HOMA GAMES make?
Rolling in Holes
Agent Hunt - Hitman Assassin
Conveyor Rush: Idle Food Games
Bullet Heroes TD
Kingland - Castle Adventure
Z Escape: Zombie Crowd Shooter
What do users think recently?
High confidence · Latest 120 of 1.7K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate satisfying core gameplay loop of collecting items into the hole provides a relaxing experience and ad-free experience for paying users provides a cleaner and more focused play session, but report aggressive monetization pressure forces players to purchase boosters to clear increasingly difficult level designs and technical instability and frequent application crashes disrupt progress and cause loss of purchased items.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for All in Hole: Black Hole Games?
How's The Games Market?
**Pricing Strategy**: Freemium model relying on ad-inventory from free-to-play sessions and IAP for progression boosters. **Target Audience**: Casual mobile gamers seeking short, satisfying puzzle sessions and social, competitive elements. **Chart Performance**: The app maintains a presence in the top 100 Grossing charts across diverse regions like the US, Germany, and Japan, though its Free chart rankings show volatility (e.g., #78 Free in Norway, #81 Free in US).
How does it evolve in the Games market?
The app maintains a top 100 Grossing position across major markets like the US and Japan, but its Free chart rank volatility suggests a reliance on paid user acquisition rather than organic viral growth.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇬🇧 UK | Games | iOSGrossing | #46 | ▲5 |
| 🇦🇪 UAE | Games | iOSGrossing | #91 | ▼2 |
The rivals identified
The Nemesis
Head to Head
The target app should lean into its 'relaxing puzzle' positioning to avoid a direct, losing battle against the established multiplayer dominance of the nemesis.
What sets All in Hole: Black Hole Games apart
Focuses on satisfying puzzle-filling mechanics which provides a more relaxing, non-competitive alternative to the intense multiplayer focus
Offers a more modern, polished visual aesthetic compared to the legacy UI of the primary rival
What's Hole.io's Edge
Dominates the genre with a proven, high-intensity multiplayer loop that keeps users engaged through competitive leaderboards
Maintains a massive, established user base that creates a significant barrier to entry for new competitors
Contenders
Physics-based racing mechanics provide a distinct gameplay loop that complements the consumption-based genre
High-frequency content updates keep the user experience fresh and prevent long-term stagnation
Utilizes a territory-expansion mechanic that offers a different strategic layer than simple consumption
Aggressive release schedule of 18 updates in six months signals a highly active live-ops strategy
Peers
Superior physics-based obstacle navigation provides a more tactile, skill-based experience than simple consumption
Extremely high update velocity of 17 releases in six months demonstrates a commitment to rapid iteration
Crowd-gathering mechanics offer a more chaotic, large-scale visual experience compared to single-entity consumption
Proven monetization model leveraging high-volume casual traffic across the Voodoo ecosystem
Offers deep customization for skins, allowing for personal expression that is currently limited in All in Hole.
Includes a dedicated offline AI mode that ensures consistent gameplay quality even without an active internet connection.
Leverages a massive, established user base and brand recognition that dominates the casual territory expansion genre.
Provides a 3D zone expansion mechanic that offers more visual depth than the standard 2D-plane hole-swallowing experience.
New Kids on the Block
Introduces a disruptive no-deposit cash reward model that incentivizes longer session times compared to standard ad-supported games.
Hole Master - Eat The World
★4.2 (9.1K)Sonat Joint Stock Company
⚡An aggressive new entrant with an extremely high release cadence, directly targeting the black hole niche.
Rapidly iterating on the core consumption mechanic with 28 releases in the last six months
Directly challenging the target app's niche by mirroring the 'eat the world' value proposition
The outtake for All in Hole: Black Hole Games
Strengths to defend, gaps to attack
Core Strengths
- Satisfying physics loop sustains organic install velocity
- Social Crew system reinforces daily habit
- 2-week content cadence prevents stagnation
Critical Frictions
- 0.15 rating gap between iOS and Android
- Mathematical difficulty spikes trigger P2W complaints
- Excessive pre-level pop-ups create friction
Growth Levers
- Dedicated zen mode for non-competitive segment
- Untapped wearable integration potential
Market Threats
- Hole Master's 28-release cadence outpaces velocity
- Real-money reward models siphon casual players
- Technical instability drives refund surges
What are the next best moves?
Audit Android stability because the 0.15 rating gap indicates platform-specific crash clusters → improve Android retention
Android-iOS rating gap and crash reports in sentiment analysis.
Trade-off: Pause the next level-pack content drop — stability is a higher churn risk than content volume.
Rebalance late-level difficulty because pay-to-win complaints are the #1 sentiment drag → increase long-term retention
High-frequency complaints regarding mathematically impossible levels.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's #24-100 chart position is a liability, not a strength: maintenance-mode at the top of the category makes it more vulnerable to a single live-ops rival than a smaller, climbing app.
Feature Gaps vs Competitors
- Real-money reward model (available in Evermore Arcade but missing here)
- Dedicated offline AI mode (available in Worm.io but missing here)
Key Takeaways
The app holds a strong discovery advantage through its core physics loop, but the shift toward aggressive monetization and technical instability risks alienating the core casual base, so the PM must prioritize stability and difficulty rebalancing to stabilize long-term retention.
Where Is It Heading?
Declining
Casual puzzle traffic is consolidating around fresh entrants with higher live-ops velocity, leaving All in Hole exposed to churn. The current monetization strategy prioritizes short-term booster sales at the expense of the long-term daily habit, which will likely erode the Grossing rank by Q3 if stability and difficulty are not addressed.
Technical instability and frequent crashes in the latest version disrupt progress, which compounds the rating drag already visible on Android.
Difficulty spikes in late-game levels force a pay-to-win perception, which accelerates churn among the core casual user base.