Report updated Apr 18, 2026

TL;DR:Rolling in Holes is a hyper-casual puzzle game by HOMA GAMES that utilizes a unique drag-and-roll mechanic to challenge players with spatial logic puzzles. Users feel Excited, praising engaging gameplay but frustrated by forced timers.|TL;DR:Rolling in Holes is a hyper-casual puzzle game by HOMA GAMES that utilizes a unique drag-and-roll mechanic to challenge players with spatial logic puzzles. Users feel Excited, praising engaging gameplay but frustrated by forced timers.

Rolling in Holes is a well-regarded games app that is free with in-app purchases. With a 4.5/5 rating from 5.1K reviews, it maintains solid user satisfaction. Users particularly appreciate engaging gameplay, though forced timers remains a common concern.

What is Rolling in Holes?

Rolling in Holes is a hyper-casual puzzle game by HOMA GAMES that utilizes a unique drag-and-roll mechanic to challenge players with spatial logic puzzles. The game is aimed at casual gamers who enjoy tactile, satisfying gameplay loops. Despite a strong 4.5-star rating, the game is currently experiencing a decline in sentiment and a slight dip in category rankings. The primary friction points are forced time limits and aggressive ad frequency, which are negatively impacting user retention and brand perception.

Current Momentum

v0.2

> Performance improvements for a smoother gameplay experience

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Games

No ranking data

GamesBoardGrossing

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Drag-and-Roll MechanicsDifferentiator

Smooth, intuitive drag-based control system for moving ball blocks across the board

Logic-Based Puzzle LevelsStandard

Challenging stages requiring spatial reasoning to navigate obstacles and match colors

Time-Limited ChallengesStandard

Levels must be completed within a set timeframe to increase difficulty

Dynamic Obstacle SystemDifferentiator

Holes and other balls act as environmental hazards that block paths and require strategic planning

How much does it cost?

Freemium
  • Free to play
  • In-app purchases likely for hints, power-ups, or ad removal

Typical hyper-casual mobile game model relying on high-volume engagement and ad-supported monetization or optional IAPs.

Who Built It?

HOMA GAMES app icon 1
HOMA GAMES app icon 2
HOMA GAMES app icon 3
HOMA GAMES app icon 4

HOMA GAMES

(3.6M)

Empowering mobile game creators with data-driven publishing tools to build, scale, and monetize global hits.

Portfolio

13

Apps

Free 12
Games100%

Who is HOMA GAMES?

Homa Games has established a distinct position as a technology-centric publisher that prioritizes a data-driven 'lab' approach over traditional creative development. Their primary moat is a proprietary suite of market intelligence and optimization tools that allows them to industrialize the identification and scaling of hyper-casual trends. A key strategic signal is their recent expansion into hybrid-casual genres with deeper progression systems, moving beyond simple one-tap mechanics to improve long-term user retention.

Who is HOMA GAMES for?

  • Casual mobile gamers seeking short-session
  • Reflex-based
  • Or satisfying simulation experiences across a wide age demographic
Active

Portfolio momentum

Released 60 updates across the portfolio in the last 6 months with over 60% of apps currently active.

Last release · 6d agoActive apps · 36Abandoned · 19

What do users think recently?

High confidence · 50 reviews analyzed · Based on 50 reviews. Signal may be noisy.

How did the latest release land?

Overall
4.5/ 5
(5.1K)
Current version
4.6/ 5
+0.0 vs overall
(2.3K)
Main signal post-update: engaging Gameplay.

What is the recent mood?

Excited

Recent user voice shows a excited sentiment. Users appreciate engaging gameplay and visual appeal, but report forced timers and excessive advertising.

What Users Love

Engaging Gameplay
Visual Appeal

What Frustrates Users

Forced Timers
Excessive Advertising

What is the competitive landscape for Rolling in Holes?

How's The Games Market?

How does it evolve in the Games market?

ChartRankChange
iOSGrossing#973
AndroidGrossing#100NEW

The outtake for Rolling in Holes

Strengths to defend, gaps to attack

Core Strengths

  • Satisfying, tactile core gameplay loop
  • Strong visual presentation
  • Established developer brand

Critical Frictions

  • Forced, non-optional timers causing anxiety
  • Aggressive ad-monetization
  • Misalignment between ad creative and gameplay

Growth Levers

  • Introduce a 'Zen Mode' (timer-free)
  • Implement 'No-Ads' IAP
  • Align marketing creative with actual gameplay

Market Threats

  • High churn due to ad frequency
  • Competitive pressure from relaxed puzzle games
  • Declining store rankings due to sentiment

Key Takeaways

Rolling in Holes is a well-regarded games app that is free with in-app purchases. With a 4.5/5 rating from 5.1K reviews, it maintains solid user satisfaction. Users particularly appreciate engaging gameplay, though forced timers remains a common concern.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Rolling in Holes, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

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Cite this report

Marlvel.ai. “Rolling in Holes Intelligence Report.” Updated Apr 18, 2026. https://marlvel.ai/intel-report/games/com-iconic-rollingballs

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0