Report updated Apr 17, 2026
Frost & Flame: King of Avalon
For fans of medieval fantasy and real-time strategy who enjoy competitive, social, and long-term empire-building experiences with a high tolerance for aggressive monetization.
Frost & Flame: King of Avalon is an established games app that is free with in-app purchases. With a 4.3/5 rating from 1.3M reviews, it shows polarized user reception. Users particularly appreciate engaging gameplay, though predatory monetization remains a common concern.
What is Frost & Flame: King of Avalon?
Current Momentum
v23.6 ยท 1w ago
IntenseFrost & Flame: King of Avalon recently launched the Supreme Mystic Soul Core system and Lost Relics. The app has delivered two major content updates within the last month.
Active Nemesis
Rise of Kingdoms
By Lilith Games
Other Rivals
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Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
RPG-style customization of a dragon with abilities impacting city development and combat.
Collaborative system for construction, defense, and managing diplomatic relationships.
Real-time MMO environment for global competition for the throne.
How much does it cost?
- Free to download and play
- Monthly subscription at $29.99
- Consumable in-app purchases
Monetization is heavily skewed toward high-value recurring subscriptions and aggressive IAPs. User feedback indicates a 'pay-to-win' environment where competitive play reportedly requires spending upwards of $1000/month.
Who Built It?
FunPlus International AG
Delivering deep 4X strategy and RPG experiences for competitive mobile gamers through high-fidelity world-building and global social play.
Portfolio
13
Apps
Who is FunPlus International AG?
FunPlus has secured a dominant position in the mid-core market by blending traditional 4X strategy mechanics with high-profile Western IP crossovers to lower user acquisition costs. Their primary moat is a sophisticated live-ops engine capable of sustaining decade-long retention through constant mini-game rotations and narrative expansions. A key strategic tension exists between their high commercial performance and declining user sentiment, as legacy titles face fatigue over aggressive monetization and technical stability.
Who is FunPlus International AG for?
- Competitive mid-core gamers who value long-term social alliances
- Deep resource management
- High-production-value fantasy or post-apocalyptic settings
Portfolio momentum
With 132 releases across 15 active apps in the last 6 months, the publisher maintains an exceptionally high-frequency live-ops and update cadence.
What other apps does FunPlus International AG make?
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Call of Antia: Match 3 RPG
Boom Blast: Doomsday
What do users think recently?
High confidence ยท Latest 100 of 1.3M total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate engaging gameplay and visual quality, but report predatory monetization and technical performance & stability.
What Users Love
What Frustrates Users
What is the competitive landscape for Frost & Flame: King of Avalon?
How's The Games Market?
How does it evolve in the Games market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| ๐ฎ๐ช Ireland | Strategy | AndroidFree | #170 | โผ52 |
| ๐ธ๐ณ Senegal | Strategy | AndroidFree | #175 | โผ18 |
The rivals identified
The Nemesis
Head to Head
Rise of Kingdoms holds the strategic edge due to its superior technical infrastructure and more flexible combat mechanics. While King of Avalon maintains a loyal base through its dragon-raising niche, it faces a declining trend compared to RoK's more stable ecosystem.
What sets Frost & Flame: King of Avalon apart
The 'Unique Dragon' system provides a deeper, more personalized RPG-style progression layer than RoK's commander system
Stronger focus on Arthurian legend and medieval fantasy lore which resonates with a specific high-fantasy audience
What's Rise of Kingdoms's Edge
Significantly higher technical polish with no loading screens between map layers
Stronger overall sentiment and community perception regarding 'fair play' and event rewards
Contenders
Integrates 'Pull the Pin' style puzzles as a core user acquisition and side-game mechanic
Features a multi-civilization system similar to RoK but with a more traditional 4X combat loop
Dedicated RPG 'Hero Stages' that play like a separate tactical battler game
More vibrant, stylized art direction compared to the gritty realism of King of Avalon
Heavy emphasis on 'Real-Time Animated Battles' where players can watch their armies fight in detail
Simplified UI that appeals to players overwhelmed by the complexity of newer 4X titles
Direct integration of Game of Thrones lore, characters (Daenerys, Jon Snow), and locations (King's Landing)
Focus on 'Seats of Power' which creates a distinct hierarchy of alliance control across the map
Peers
Unique 'Temperature' and 'Furnace' management mechanics that add a survival layer to city building
Highly polished social features and a more modern, accessible art style
Age of Origins - ุญุฑุจ ุงูุฒูู ุจู
CamelStudio
A top-grossing 4X game that shares the same 'Global Server' and 'Alliance' DNA but uses a zombie/modern military theme.
Integrates high-quality Tower Defense levels as a primary progression gate
3D city-building view with a more gritty, post-apocalyptic aesthetic
New Kids on the Block
The most successful implementation of 'fake ad' gameplay as a legitimate core mechanic
Extremely fast-paced early game compared to the slow medieval build times of King of Avalon
The outtake for Frost & Flame: King of Avalon
Strengths to defend, gaps to attack
Core Strengths
- Unique Dragon RPG progression layer
- Strong Arthurian fantasy lore and IP
- Massive global player base (100M+ downloads)
- High-quality detailed graphics
Critical Frictions
- Technical instability (RAM hogging and lag)
- Extreme 'Pay-to-Win' perception
- Misalignment between UA ads and actual gameplay
Growth Levers
- Modernize engine for seamless map zooming (countering RoK)
- Integrate hybrid-casual mini-games to improve UA conversion
- Optimize performance for modern high-end devices
Market Threats
- Rise of Kingdoms' superior technical infrastructure
- Last War's disruptive and fast-paced UA strategy
- Whiteout Survival's dominance in the social 4X space
What are the next best moves?
Prioritize Technical Debt Sprint
Sentiment analysis shows 'horrible lag' and 'RAM hogging' as a medium-frequency complaint that directly causes churn among long-term players.
Align UA Creative with Core Gameplay
High volume of 'False Advertising' complaints indicates a reputational risk and high early-stage churn from players expecting different mechanics.
Implement Seamless Map Zooming
Nemesis (Rise of Kingdoms) holds a strategic edge due to 'Infinite Zoom' technology; Avalon's loading screens are a competitive disadvantage.
Feature Gaps vs Competitors
- Seamless Infinite Zoom (available in Rise of Kingdoms)
- Real-time troop movement/interception (available in Rise of Kingdoms)
- Integrated Puzzle mini-games (available in Evony)
- Tower Defense progression gates (available in Age of Origins)
Key Takeaways
If I were the PM, I would immediately shift resources from adding new 'Soul Cores' to fixing the RAM optimization and lag issues that are alienating the core user base. While the Dragon system is a powerful differentiator, the game is losing ground to technically superior rivals like Rise of Kingdoms and more agile UA competitors like Last War.
Where Is It Heading?
Declining
Grossing ranks fell by 1 position in both tracked categories (US) โ revenue momentum is slowing.
User sentiment is 'Mixed' with high-frequency complaints about $1000/month spending requirements โ monetization is hitting a ceiling.
Recent updates (Mar/Apr 2026) focused on incremental power-creep items (Soul Cores, Gems) rather than core engine improvements.