By Easybrain
Report updated Apr 17, 2026
Nonogram.com - Number Games
For casual gamers and puzzle enthusiasts of all ages looking for a relaxing, brain-training activity to relieve stress and improve logical thinking.
Nonogram.com - Number Games is a challenged games app that is free with in-app purchases. With a 4.6/5 rating from 1.1M reviews, it faces significant user friction. Users particularly appreciate core gameplay enjoyment, though excessive advertising remains a common concern.
What is Nonogram.com - Number Games?
Current Momentum
v5.24
- Performance and stability improvements. We have carefully reviewed all your comments and have made the game even better. Please provide feedback as to why you love this game and what else you would like to see improved. Keep your mind active with Nonogram.com!
Active Nemesis
Picture Cross
By AppyNation
Other Rivals
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Time-limited events that challenge users to solve puzzles of varying difficulty to collect unique postcards.
Competitive mode where players race to solve as many puzzles as possible to earn points and win prizes.
A recurring daily puzzle task that rewards players with a special trophy at the end of the month.
Assistance tool that automatically fills in lines where squares are already correctly identified.
Provides guidance to players when they are stuck on a specific puzzle.
How much does it cost?
- Free-to-play with ad-supported gameplay
- In-app purchases for hints
- Ad-removal purchase (noted by users at ~$14)
Monetization is heavily skewed toward high-frequency interstitial ads. The high price point for ad removal is a specific point of friction for users, leading to a 'frustrated' sentiment regarding value-for-money.
Who Built It?
Easybrain
Providing casual gamers and puzzle enthusiasts with accessible, meditative brain-training experiences to decompress and stay mentally active.
Portfolio
13
Apps
Who is Easybrain?
Easybrain has established a dominant position in the meditative puzzle category by digitizing classic pen-and-paper logic games with high-fidelity production values. Their moat is built on a massive content library—often exceeding 10,000 assets per title—and a sophisticated live-ops engine that utilizes seasonal events to drive retention in traditionally static genres. The primary strategic tension lies in their aggressive monetization strategy, where high-friction ad-serving is balanced against premium-priced ad-removal tiers, testing the limits of user tolerance in a highly competitive utility-game market.
Who is Easybrain for?
- Adults
- Seniors seeking stress relief
- Memory exercise
- Creative outlets through low-intensity
Portfolio momentum
The publisher maintains an exceptionally high development cadence, having shipped 73 updates across its 27 active apps in the last six months.
What other apps does Easybrain make?
Logic Puzzles - Clue Game
Brick Blast - Ball Breaker
Groovepad - Music & Beat Maker
Art Puzzle - Jigsaw Games
Easy Words - Word Puzzle Games
Number Sums - Numbers Game
What do users think recently?
High confidence · Latest 100 of 166 total reviews analyzed · Based on 166 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate core gameplay enjoyment and relaxing experience, but report excessive advertising and ui/ux limitations.
What Users Love
What Frustrates Users
What is the competitive landscape for Nonogram.com - Number Games?
How's The Games Market?
How does it evolve in the Games market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇺🇸 US | Board | iOSFree | #87 | ▼9 |
| 🇮🇱 Israel | Puzzle | AndroidFree | #136 | ▲26 |
The rivals identified
The Nemesis
Picture Cross
★4.6 (73.8K)AppyNation Ltd.
⚡The most direct rival in terms of scale and market longevity, offering a nearly identical core loop with a more structured, map-based progression system.
Head to Head
Nonogram.com holds the edge in competitive engagement and live-ops volume, but Picture Cross is the preferred choice for users seeking a structured 'journey' and thematic variety. Nonogram.com's 190k+ ratings suggest a larger reach, but its declining sentiment score gives Picture Cross a strategic opening in user retention.
What sets Nonogram.com - Number Games apart
Superior live-ops engine with frequent Tournaments and Seasonal Events that drive daily active usage
Higher update frequency (last updated Feb 2026) compared to the nemesis
What's Picture Cross's Edge
Better thematic immersion through its 'World Map' progression system
Higher user satisfaction regarding ad frequency compared to Nonogram.com's declining sentiment
Contenders
Nonogram FRVR
★4.5 (46)FRVR
A high-volume alternative that mirrors the clean, minimalist aesthetic of Nonogram.com with a massive library of levels.
Offers a 'Level Editor' or community-focused content feel in certain versions
Heavier emphasis on 'Daily Missions' that are more integrated into the core UI
Nonogram: Picture Cross Color
0ALICE GAMES
A strong contender that blends traditional nonograms with jigsaw collection mechanics to increase long-term player motivation.
Meta-game involves collecting pieces to complete a larger jigsaw masterpiece
More vibrant, colorful UI compared to the starker design of Nonogram.com
Peers
Hungry Cat Nonogram
Tuesday Quest
An adjacent logic puzzle that uses colors instead of just black/white, appealing to the same 'brain training' audience.
Multi-color logic adds a layer of complexity not found in standard nonograms
Distinctive art style and character-driven presentation (the Hungry Cat)
The outtake for Nonogram.com - Number Games
Strengths to defend, gaps to attack
Core Strengths
- Massive user base (1M+ ratings) providing high social proof
- Advanced live-ops engine with Tournaments and Seasonal Events
- Clean, minimalist design that appeals to casual users
- High update frequency (Feb/Mar 2026)
Critical Frictions
- Aggressive ad strategy interrupting active gameplay
- Lack of zoom/scroll functionality for large grids
- Alienating reward structure changes (keys/books system)
- High price point for ad removal ($14)
Growth Levers
- Implement map-based progression to compete with Picture Cross
- Introduce 'Mega' puzzles (multi-grid) for hardcore enthusiasts
- Refine touch sensitivity to reduce accidental input errors
Market Threats
- Declining sentiment leading to churn toward 'Zen' competitors like LunaStory
- Recent ranking drop (↓18) indicating potential loss of market momentum
- Competitors offering more diverse puzzle formats (multi-color, jigsaw meta)
What are the next best moves?
Implement Zoom and Scroll functionality
Directly addresses the 'UI/UX Limitations' complaint theme where users with 'chubby fingers' struggle with large grids, leading to accidental errors.
Optimize Ad Frequency and Interstitial Timing
Addresses the #1 complaint (Excessive Advertising) where ads currently interrupt active puzzle-solving, a major driver of the 'Frustrated' sentiment.
Audit and Refine the 'Keys/Books' Reward Structure
Cites user evidence that recent changes have 'broken the reward structure,' alienating long-term players and contributing to the declining sentiment trend.
Feature Gaps vs Competitors
- Map-based progression system (available in Picture Cross)
- Mega puzzles composed of multiple grids (available in Picture Cross)
- Level Editor/Community content (available in Nonogram - Logic Pic)
- Jigsaw collection meta-game (available in Nonogram - Jigsaw Cross Puzzle)
- Narrative/Story elements (available in Two Eyes - Nonogram)
Key Takeaways
Nonogram.com is a live-ops powerhouse that is currently being throttled by its own monetization strategy. To reverse the declining sentiment and ranking, the PM must prioritize UI accessibility (zoom) and move away from mid-puzzle ad interruptions, or risk losing the 'relaxing' audience to high-polish competitors like LunaStory.
Where Is It Heading?
Declining
Sentiment is 'Frustrated' (35) with high-frequency complaints about ad interruptions and reward structure changes.
App Store ranking dropped to #72 Free (↓18) in the US category, suggesting reduced market pull.
Recent updates (Feb/Mar 2026) focused on stability rather than addressing core UI/UX feature gaps like zoom.