Report updated Mar 26, 2026
MY LITTLE PONY: MAGIC PRINCESS
v11.0.0Fans of the My Little Pony franchise and casual gamers who enjoy city-building simulation games.
What Is MY LITTLE PONY: MAGIC PRINCESS?
Launched Nov 8, 2012
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Media Gallery
Key Features
Design and beautify your own town in Equestria with houses and decorations
Collect over 300 characters from the My Little Pony universe
Play various mini-games like Ball Bounce, Magic Wings, and Equestria Girls dance games
Features the original voice actors from the TV show
Engage in adventures based on TV show narratives and battle iconic villains
Customize ponies with royal dresses and hairstyles
Recent User Sentiment iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate nostalgic appeal and engaging gameplay, but report broken ad rewards and lack of account sync/data loss.”
What Users Love
I played this game super young and I was doing significantly better back then
This game is my childhood I'm so glad they didn't wipe off every single childhood game off the store
There are always events which makes it so addicting.
It’s fun to explore new realms!
Pain Points
I watched the ads and yet nothing happens it stays there refused to gimme my rewards
The ads that you can use to level up your ponies, don't work anymore.
When I switched over my phone all my data Was lost and I was so far in the game
It’s been literally 10+ years and you still cannot save your progress
Everything is so stupidly expensive and things are so difficult to collect even for free
It is extremely hard to succeed in this game without paying real money.
High confidence · 99 reviews available
App Store Performance
| Chart | Rank | Change |
|---|---|---|
| Grossing | #57 | ▲1 |
| Free | #98 | NEW |
Pros and Cons
Pros
- Strong IP integration with official voice talent and characters.
- Massive, long-term player base with high nostalgic loyalty.
- Consistent content delivery, evidenced by the 100th update milestone.
Cons
- Critical technical bugs, specifically regarding ad-reward fulfillment.
- Lack of modern account-linking or cloud-save functionality leading to churn.
- Perception of overly aggressive monetization and high price points for virtual goods.
Market Outlook
Growth Opportunities
- Implementing a robust cross-platform cloud save system to reduce churn during device upgrades.
- Improving the ad-tech stack to ensure reward delivery, which would increase ad-revenue and user satisfaction.
- Introducing more accessible 'starter' bundles to mitigate the 'pay-to-win' sentiment.
Market Threats
- Newer, more modern city-builders with better technical stability and cloud integration.
- Declining sentiment trends could lead to a permanent loss of the core nostalgic audience.
- Increased competition for the attention of younger demographics who may prefer more modern, interactive social games.
Key Takeaways
MY LITTLE PONY: MAGIC PRINCESS is a divisive games app that is free with in-app purchases. With a 3.9/5 rating from 1.5M reviews, it receives mixed feedback from users. Users particularly appreciate nostalgic appeal, though broken ad rewards remains a common concern.
Best for: Fans of the My Little Pony franchise and casual gamers who enjoy city-building simulation games.
App Details & Pricing
Model: freemium
Monetization relies on a freemium model using virtual currency, incentivized ad-watching, and direct real-money purchases to accelerate progress or acquire cosmetic items.
iOS Version
11.0.0
Android Version
11.0.0n
Release Date
Nov 8, 2012
iOS Price
Free
Android Price
Free
Developer
Gameloft