Report updated Mar 31, 2026

What Is Equestrian the Game?

Equestrian the Game is a specialized simulation title that allows users to live out a 'horse dream' through a blend of management, breeding, and competitive riding. Targeted at equestrian enthusiasts and simulation gamers, the app differentiates itself through a genetically accurate breeding system that creates unique offspring, offering a level of depth rarely seen in mobile animal-simulation games. Despite a strong core concept and high-quality visuals, the app is currently facing a significant crisis in user sentiment. While it maintains a presence in the charts—notably entering the top 100 Grossing list in its category—the user experience is being severely undermined by aggressive monetization and technical instability.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Frustrated
Visual Quality and Graphics
Aggressive Monetization... Show more

What does it look like?

What are the key features?

Genetically Accurate Breeding SystemDifferentiator

A complex breeding engine that produces offspring with unique traits, coats, and skills based on parent genetics.

Show Jumping and Cross Country CompetitionsStandard

Competitive gameplay modes where players level up in tiers and compete on leaderboards.

Farmstead ManagementStandard

Build and upgrade a personal farmstead to expand gameplay capabilities and horse care.

Extensive Character and Horse CustomizationStandard

Deep customization options for both the rider's gear and the horse's tack and appearance.

Open Trail ExplorationStandard

Ride through extensive trails to explore the game world and participate in time trials.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Frustrated

Recent user voice shows a frustrated sentiment. Users appreciate visual quality and graphics and engaging core gameplay, but report aggressive monetization and technical stability and bugs.

What Users Love

Visual Quality and Graphics

The graphics are amazing and the realistic horse design and genetics are awesome.

This is one of the best horse games I had ever played, its so realistic!

Engaging Core Gameplay

It’s so fun customizing your horse and character and jumping.

Overall this is a very fun and engaging game! The graphics are amazing and the realistic horse design and genetics are awesome.

Pain Points

Aggressive Monetization

The game is mostly a money grab now.

Everything costs gold now, pop-up ads in game and longer forced tutorials... this game has become money-hungry.

Technical Stability and Bugs

The game keeps freezing randomly... will freeze when I try and load in and just go to a black screen.

I can't even qualify to the first competition so I can’t even play the game.

High confidence · 99 reviews available

How is it ranked?

ChartRankChange
Grossing#96NEW
No ranking data for this selection.

What are the pros and cons?

Pros

  • High-fidelity graphics and realistic horse modeling.
  • Unique, deep genetic breeding system that creates high player attachment.
  • Established brand presence in the niche equestrian simulation market.

Cons

  • Poor technical stability leading to crashes and account loss.
  • Over-reliance on intrusive, high-frequency advertisements.
  • Declining user sentiment due to perceived 'pay-to-win' mechanics.

What is the market outlook?

Growth Opportunities

  • A clear opening for a competitor to capture frustrated users by offering a more stable, less ad-heavy experience.
  • Potential to pivot monetization toward cosmetic-only items to appease the community.
  • Expansion into social/multiplayer features to leverage the existing community.

Market Threats

  • Rapid churn of the existing player base due to negative reviews.
  • Potential for store-ranking penalties if the high volume of negative feedback continues.
  • Loss of brand trust that could impact future game releases.

What are the key takeaways?

Equestrian the Game is a frustrating games app that is free with in-app purchases. With a 3.7/5 rating from 44.8K reviews, it frustrates many users from users. Users particularly appreciate visual quality and graphics, though aggressive monetization remains a common concern.

Best for: Equestrian enthusiasts and simulation gamers who enjoy detailed horse management, breeding mechanics, and competitive riding sports.

How much does it cost?

Model: freemium

Tiers:
Free-to-play base gameIn-app purchases for game currency, gear, and resources

The game utilizes a free-to-play model supported by in-app purchases, focusing on monetization through cosmetic customization and convenience items for farm management and horse training.

iOS Version

77.3.1

Android Version

77.3.1

Release Date

Jun 8, 2022

iOS Price

Free

Android Price

Free

Developer

Kavalri Games

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “Equestrian the Game Intelligence Report.” Updated Mar 31, 2026. https://marlvel.ai/intel-report/games/com-kavalrigames-etg

Agent Markdown (.md)·

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