Report updated Mar 26, 2026
Howrse
v5.0.14Horse enthusiasts and simulation game fans who enjoy long-term management, community interaction, and competitive breeding mechanics.
What Is Howrse?
Launched Dec 20, 2013
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Media Gallery
Key Features
Advanced breeding mechanics involving BLUP analysis and innate skill optimization to create champion lineages.
Simulation of a horse boarding business where players manage facilities, cultivate resources, and host competitions.
Ability to create and share custom horse coats and landscape designs with the community.
Recent User Sentiment iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a upset sentiment. Users appreciate core gameplay concept, but report login and account creation failures.”
What Users Love
The game is very fun.
It's such a cute and fun game and has that mix of realistic and fiction
Pain Points
It won't let me log in... it says my log in is wrong but when I put it in the same exact way on the browser i log in just fine.
I couldn't even make an account. Any username I chose was not good enough for them
High confidence · 99 reviews available
Pros and Cons
Pros
- Deep, complex gameplay mechanics that foster high user retention.
- Strong community integration through user-generated content.
- Established brand presence under the Ubisoft umbrella.
Cons
- Critical technical failures in the registration and login flows.
- Poor customer support responsiveness leading to user churn.
- Aggressive and buggy age-gating that alienates the adult demographic.
Market Outlook
Growth Opportunities
- Capitalize on the lack of high-quality, deep-simulation horse games on mobile.
- Improve onboarding to convert the large "horse lover" interest group into active players.
- Expand social features to better integrate with modern platforms.
Market Threats
- Competitors can easily capture the frustrated user base by offering a more stable, modern experience.
- Negative app store reviews are severely damaging the brand's reputation and organic discoverability.
Key Takeaways
Howrse is a upsetting games app that is free with in-app purchases. With a 3.5/5 rating from 88.7K reviews, it upsets most users from users. Users particularly appreciate core gameplay concept, though login and account creation failures remains a common concern.
Best for: Horse enthusiasts and simulation game fans who enjoy long-term management, community interaction, and competitive breeding mechanics.
App Details & Pricing
Model: freemium
The game relies on a freemium model, leveraging a long-standing community and recurring monthly events to drive engagement and monetization through convenience and cosmetic items.
iOS Version
5.0.14
Android Version
5.0.14
Release Date
Dec 20, 2013
iOS Price
Free
Android Price
Free
Developer
Ubisoft