By NTT Solmare
Report updated Apr 17, 2026
Obey Me! NB
For fans of anime-style visual novels and otome games who enjoy character-driven storytelling and rhythm-based gameplay.
Obey Me! NB is an established games app that is free with in-app purchases. With a 4.6/5 rating from 15.6K reviews, it shows polarized user reception.
What is Obey Me! NB?
Current Momentum
v3.2
Ver 3.2.4 patch notes ・Addressed game engine vulnerabilities.
Active Nemesis
Ensemble Stars!! Music
By Happy Elements
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Interactive narrative-driven gameplay focusing on romantic relationships with demon characters.
Integrated rhythm-based challenges that influence story progression and character interactions.
Collecting cards and managing character interactions within a virtual environment.
How much does it cost?
- Free to play with base content
- In-app purchases for currency, items, and gacha-style character acquisition
Typical mobile otome monetization model relying on gacha mechanics and energy-based progression.
Who Built It?
NTT Solmare
Delivering immersive anime-style romantic narratives and character-driven simulation experiences to a global otome gaming audience.
Portfolio
3
Apps
Who is NTT Solmare?
NTT Solmare has carved out a distinct position by successfully localizing Japanese 'otome' romantic simulations for a global audience, moving beyond simple visual novels. Their strategic moat is the 'Shall we date?' brand ecosystem, which leverages high-affinity character IP to transition users between franchise installments. The recent integration of rhythm mechanics into their core narrative formula signals an attempt to increase long-term retention and diversify gameplay beyond static storytelling.
Who is NTT Solmare for?
- Fans of anime-style visual novels
- Dating simulations who prioritize character-driven storytelling
- Interactive communication
Portfolio momentum
With 0 releases in the last 6 months and both titles in the portfolio remaining active, the publisher is currently focused on sustaining its existing franchise.
What other apps does NTT Solmare make?
コミック シーモアの マンガ 本棚アプリ
Obey Me! - Anime Otome Sim -
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Obey Me! NB?
How's The Games Market?
How does it evolve in the Games market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇳🇴 Norway | Music | iOSGrossing | #38 | ▼2 |
| 🇩🇰 Denmark | Music | iOSGrossing | #45 | ▼1 |
The rivals identified
The Nemesis
Ensemble Stars!! Music
Happy Elements
The most direct rival in the hybrid rhythm-gacha space featuring a large cast of male characters, competing for the same core demographic that values both musical gameplay and character relationship building.
Head to Head
While Ensemble Stars!! Music dominates the technical rhythm space and overall revenue, Obey Me! NB maintains a loyal edge through its specific romantic fantasy narrative and character-driven 'demon' interactions that the nemesis lacks.
What sets Obey Me! NB apart
Stronger focus on the 'Otome' romantic narrative compared to the idol-career focus of the nemesis
Unique 'Demon' and 'Seven Deadly Sins' thematic branding that appeals to a specific fantasy niche
What's Ensemble Stars!! Music's Edge
Significantly higher production value in 3D choreography and stage effects
Larger global active user base and more frequent community events
Contenders
Full 3D real-time combat system instead of rhythm mechanics
Highly realistic 3D character models and first-person 'date' modes
Legal/detective themed storyline providing a more mature narrative hook
Superior UI/UX design and polished live-2D character art
Disney Twisted-Wonderland
★4.8 (20.4K)Aniplex Inc.
⚡Directly competes in the 'narrative + rhythm + male character collection' loop, leveraging a dark-fantasy Disney aesthetic.
Strong IP leverage with characters inspired by Disney villains
Unique art style by Yana Toboso (Black Butler creator)
Peers
プロジェクトセカイ カラフルステージ！ feat. 初音ミク
SEGA CORPORATION
While not an otome game, it is the primary destination for rhythm game players on mobile and shares a significant audience overlap.
Focus on Vocaloid culture and competitive rhythm play
Virtual live concert features for social interaction
Mystic Messenger
★4.6 (446.7K)Cheritz Co., Ltd
🚀A legacy title that remains a staple for the otome audience due to its unique real-time chat simulation mechanics.
Real-time notification-based gameplay simulating a messaging app
Heavy emphasis on phone calls and text-based storytelling
New Kids on the Block
Multiverse-based storytelling where characters have different roles in each world
Extensive use of full-screen illustrations and high-quality voice acting
What in Hell is Bad?
★3.7 (589)Prettybusy
⚡A direct thematic competitor focusing on the 'Seven Deadly Sins' and demons, targeting a more mature segment of the Obey Me! audience.
Explicitly mature content and 'spicier' character interactions
Tower defense gameplay mechanics mixed with character collection
The outtake for Obey Me! NB
Strengths to defend, gaps to attack
Core Strengths
- Unique 'Demon' and 'Seven Deadly Sins' thematic branding
- Accessible vertical-mode gameplay for casual play
- Successful hybrid rhythm-narrative loop
Critical Frictions
- Lower production value in 3D choreography compared to Nemesis
- Simpler rhythm engine compared to hardcore competitors
- Standard 2D/Live2D assets in an increasingly 3D market
Growth Levers
- Targeting mature audience segments to counter 'What in Hell is Bad?'
- Upgrading to high-fidelity 3D assets for music performances
- Expanding the 'Seven Deadly Sins' IP into broader media-mix
Market Threats
- Market shift toward high-budget 3D immersion (Love and Deepspace)
- Dominance of Ensemble Stars!! Music in the technical rhythm space
- High R&D spending from global publishers like NetEase and HoYoverse
What are the next best moves?
Evaluate investment in 3D performance assets
Nemesis (Ensemble Stars!! Music) and Contender (Love and Deepspace) win on high-fidelity 3D production value, which is becoming the genre standard.
Deepen 'Seven Deadly Sins' thematic content
New Kid 'What in Hell is Bad?' is directly attacking this niche with more mature content; Obey Me! NB must reinforce its brand authority here.
Analyze recent rank-climbing content
The app moved ↑4 in Grossing rankings; identifying the specific gacha or event that drove this is critical for repeatable revenue success.
Feature Gaps vs Competitors
- High-fidelity 3D music video performances (available in Ensemble Stars!! Music)
- Full 3D real-time combat system (available in Love and Deepspace)
- Real-time notification-based chat simulation (available in Mystic Messenger)
- Multiverse-based storytelling (available in Lovebrush Chronicles)
Key Takeaways
Obey Me! NB is a resilient niche leader with strong current momentum, but it is technically outclassed by 3D rivals. To maintain its #22 Grossing position, the PM must decide between upgrading production values to match Ensemble Stars or leaning harder into its unique 'Demon' narrative to capture the mature audience segment currently being courted by newer, edgier competitors.
Where Is It Heading?
Improving
#22 Grossing (↑4) in US Category 7011 — indicates strong recent revenue performance and effective live-ops.
Competitors like Love and Deepspace and Ensemble Stars are setting higher technical bars with 3D assets that Obey Me! NB currently lacks.