By Crunchyroll
Report updated Apr 13, 2026
Crunchyroll: Umiro
For crunchyroll subscribers and fans of puzzle-exploration games who enjoy narrative-driven, visually distinct experiences.
Crunchyroll: Umiro is an established games app that is available. With a 3.0/5 rating from 1 reviews, it shows polarized user reception.
What Is Crunchyroll: Umiro?
Current Momentum
v1.0
No release notes available.
Active Nemesis
GRIS
By Devolver
Other Rivals
7-Day Rank Pulse 🇺🇸
No ranking data
Recent User Mood 🇺🇸
Gathering signals...
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
Exclusive access to a curated library of premium games included with specific membership tiers
Over forty unique, designed levels that challenge players with mystery and logic
Players control two characters working in tandem to solve puzzles and restore color to the world
Uncover the backstory of Huey and Satura through gameplay and memory recovery
Who is it for & how much does it cost?
Target Audience
Crunchyroll subscribers and fans of puzzle-exploration games who enjoy narrative-driven, visually distinct experiences.
Pricing
Subscription- Free to download
- Requires Crunchyroll Mega or Ultimate Fan Membership for access
Uses a 'gated content' model where the game serves as a value-add incentive to drive subscriptions for the core anime streaming service.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Crunchyroll make?
What do users think recently?
Gathering public signals...
Sentiment analysis will be available soon
What is the competitive landscape for Crunchyroll: Umiro?
How's The Games Market?
Market outlook for this category
Available very soon
Games Market Trend
Games market trend & dynamics
Available very soon
The rivals identified
The Nemesis
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Higher rated at 4.5★ vs 3.0★
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Emotional Narrative Gameplay
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Artistic Visual Design
Contenders
Unique control scheme where one player (or two hands) controls both brothers simultaneously
Deeply impactful narrative that is considered a benchmark for storytelling in games
Industry-leading M.C. Escher-inspired level design and impossible geometry
Massive established user base and high brand recognition within the puzzle genre
The Gardens Between
THE VOXEL AGENTS PTY. LTD.
A direct peer in the narrative-puzzle sub-genre focusing on the relationship between two protagonists in a surreal landscape.
Innovative time-manipulation mechanic used to solve environmental puzzles
Highly polished 3D dioramas that offer a more tactile feel than Umiro's flat art
Peers
Live-service model with social interaction and cooperative play
Expansive, open-ended world exploration compared to Umiro's level-based structure
Old Man's Journey
Broken Rules
A prominent narrative-driven puzzle game that uses landscape manipulation to tell a story of memory and regret.
Unique terrain-shifting mechanic for navigation
Stronger focus on a singular, linear life story rather than tandem character mechanics
New Kids on the Block
Paper Trail NETFLIX
★4.8 (3K)Netflix, Inc.
A recently launched, highly-awarded narrative puzzle game that uses a unique folding mechanic to navigate levels.
Innovative 'paper-folding' logic that creates complex spatial puzzles
Stronger critical momentum and recent 'Best of' accolades in the puzzle space
Laya's Horizon
★4.5 (177)Netflix, Inc.
Represents the new standard for high-production-value indie games exclusive to streaming subscriptions.
Open-world flight mechanics and exploration focus
Higher technical complexity and 3D world-building
The outtake for Crunchyroll: Umiro
SWOT Analysis
Core Strengths
- Strong ecosystem synergy with Crunchyroll's anime subscriber base
- Unique tandem character control mechanics
- Premium, ad-free experience included in existing subscriptions
Critical Frictions
- High barrier to entry (requires specific high-tier membership)
- Limited content volume (40+ levels) compared to live-service peers
- Poor initial quality signal (3.0 star rating on iOS)
Growth Levers
- Potential for cross-promotion with anime IP within the Crunchyroll ecosystem
- Expansion of the Game Vault library to increase perceived subscription value
Market Threats
- Aggressive competition from Netflix Games' indie acquisition strategy
- Established premium indie titles with higher production value (e.g., Gris, Brothers)
What are the next best moves?
Investigate iOS launch friction
The initial 3.0-star rating on iOS (v1.0) suggests technical or UX issues that could lead to immediate churn among early adopters.
Benchmark against Netflix Games' Paper Trail
Paper Trail is a direct business model competitor with high critical momentum; Umiro must match its level of polish to justify the subscription gate.
Evaluate content roadmap beyond 40 levels
Limited level count is a standard weakness in narrative puzzles; recurring subscription value requires either more content or higher replayability.
Feature Gaps vs Competitors
- Full 3D environments (available in Brothers: A Tale of Two Sons)
- Time-manipulation mechanics (available in The Gardens Between)
- Social interaction and cooperative play (available in Sky: Children of the Light)
- Branching narrative paths (available in Oxenfree II)
Key Takeaways
Umiro is a solid mechanical differentiator for the Crunchyroll Game Vault, but its success is threatened by a mediocre initial rating and heavy competition from Netflix. If I were the PM, I would prioritize fixing the launch-day UX issues indicated by the 3.0-star rating and immediately explore IP-based level expansions to leverage the core Crunchyroll audience.
Where Is It Heading?
Mixed Signals
Initial iOS rating of 3.0 stars indicates launch-day friction.
Recent updates (v1.1.0 on Android) focused on initial release stability, not feature expansion.
Unique tandem mechanics provide a clear gameplay differentiator in the puzzle category.