Report updated May 29, 2026
Dama - Online
For board game enthusiasts and casual players interested in Turkish Draughts strategy and online social competition.
Dama - Online is an established games app that is free with in-app purchases. With a 4.5/5 rating from 1.5K reviews, it shows polarized user reception.
What is Dama - Online?
Dama - Online is a mobile board game providing an authentic implementation of Turkish Draughts with AI and multiplayer modes.
Users hire the app for specialized, rule-compliant Turkish Draughts play that general-purpose checkers apps do not provide, serving the need for authentic strategic competition.
Current Momentum
v2.0 · 2mo ago
Active- Ships frequent stability updates.
- Maintains niche category presence.
Active Nemesis
MONOPOLY GO!
By Scopely
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Real-time competitive play with integrated voice communication.
Single-player mode with 5 to 8 difficulty levels.
Tool for manual board configuration.
How much does it cost?
- Free-to-play with ad support
- In-app purchases available
Ad-supported model monetizes the free user base through interstitial and banner inventory.
Who Built It?
UAB Target Works
Providing digital versions of traditional board games and seasonal lifestyle tools. They focus on accessible, rule-based gameplay and holiday-themed utility.
Portfolio
13
Apps
Who is UAB Target Works?
Target Works maintains a legacy-heavy portfolio that functions primarily as a digital archive for traditional board games and niche seasonal utilities. Their strategy relies on long-tail discovery of classic games rather than aggressive user acquisition or live-service updates. The primary tension in their model is the high volume of abandoned legacy titles compared to a very small set of actively maintained core products.
Who is UAB Target Works for?
- Casual gamers
- Hobbyists interested in classic draughts variants
- Seasonal holiday-themed content
Portfolio momentum
With 25 of 29 apps classified as abandoned and only 4 releases in the last 6 months, development activity is limited to a small subset of the portfolio.
What other apps does UAB Target Works make?
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What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Dama - Online?
How's The Games Market?
How does it evolve in the Games market?
The app occupies a fragmented niche in the board game category, with rankings fluctuating significantly across regional markets like Lebanon and Kuwait. The lack of a top-tier grossing rank indicates that the current ad-only monetization fails to capture the value of its dedicated player base.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇱🇧 Lebanon | Board | AndroidFree | #40 | ▼1 |
| 🇰🇼 Kuwait | Board | AndroidFree | #91 | ▲4 |
The rivals identified
The Nemesis
Head to Head
Do not attempt to compete on scale; focus on deepening the niche community through voice-chat improvements and tournament features.
What sets Dama - Online apart
Offers a pure, authentic experience for Turkish Draughts enthusiasts without intrusive monetization or pay-to-win mechanics.
Provides a lightweight, focused utility for traditional board game players who prefer simplicity over complex meta-games.
What's MONOPOLY GO!'s Edge
Unmatched user acquisition and retention through massive marketing spend and constant live-service content updates.
Superior social engagement features that turn a simple board game into a persistent, daily-habit ecosystem.
Contenders
Features complex worker-placement and tableau-building mechanics that appeal to more serious, strategic tabletop gamers.
Cross-platform synchronization allows users to maintain their game progress seamlessly across mobile and desktop devices.
Utilizes an adaptive opponent AI that adjusts difficulty based on the player's current skill level.
Includes a doubling cube mechanic that adds a layer of strategic depth absent in simpler checkers.
Offers a unified collection account that tracks player statistics and achievements across multiple game titles.
Provides thematic customization sets that allow players to personalize the visual aesthetic of their game board.
Includes a custom variant creator that allows users to modify rules and experiment with game balance.
Asynchronous cross-platform multiplayer support enables players to complete matches at their own pace over time.
Peers
Features hero-specific decks that provide unique abilities and asymmetric gameplay styles for every single character.
Implements a three-level AI system that provides a consistent challenge for players practicing without human opponents.
Enables multi-campaign management and legacy tracking for long-term tabletop gaming groups and persistent play sessions.
Supports multi-device server synchronization to ensure all players see the same game state in real-time.
Prioritizes accessibility with full VoiceOver support for visually impaired players within the gaming community.
Focuses on turn-based multiplayer social interaction rather than the real-time voice chat found in Dama.
Allows users to define custom game rules, providing flexibility for house-rule variations of classic games.
Includes wireless keyboard support for faster score entry during high-speed, multi-player tabletop gaming sessions.
New Kids on the Block
Implements a competitive ranked league system that incentivizes long-term engagement through seasonal progression and rewards.
Bundles 10+ classic board games into a single interface, significantly reducing the need for individual game downloads.
The outtake for Dama - Online
Strengths to defend, gaps to attack
Core Strengths
- Authentic rule-set sustains a dedicated niche audience.
- Integrated voice chat enables real-time social competition.
Critical Frictions
- Ad-supported monetization lacks revenue density of live-service games.
- Absence of persistent meta-game limits daily active usage.
Growth Levers
- Tournament features could leverage voice-chat for engagement.
- Custom variant creator could capture abstract strategy players.
Market Threats
- Aggregator apps bundle 10+ titles, reducing niche downloads.
- High-budget live-ops competitors dominate casual tabletop category.
What are the next best moves?
Ship tournament mode because voice chat is the primary differentiator → increase daily active usage.
Voice chat is the only differentiator against aggregator apps.
Trade-off: Pause the AI engine difficulty update — tournament social features have higher retention potential.
Audit ad-frequency because interstitial inventory is the primary revenue lever → stabilize user churn.
Ad-supported model is the sole revenue stream.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's lack of a high-budget meta-game is not a weakness but a moat, as it attracts purist players who actively avoid the intrusive gacha mechanics of competitors like MONOPOLY GO!.
Feature Gaps vs Competitors
- Ranked league system (available in Legends of Splendoria but absent here)
- Unified collection account for achievements (available in Royal Game of Ur but absent here)
Key Takeaways
Dama - Online holds a stable niche through rule-set authenticity, but its lack of live-ops content makes it vulnerable to aggregator apps, so the PM should prioritize tournament features to build a retention loop.
Where Is It Heading?
Stable
The casual board game market is consolidating around high-production live-service titles and broad-utility aggregators, leaving niche single-game apps in a precarious middle ground. Dama - Online must transition from a utility-first experience to a community-led platform to survive the shift in user attention.
Aggregator apps bundling multiple classic games reduce the need for individual niche downloads, which threatens the app's long-term install velocity.
The existing voice-chat infrastructure provides a unique social layer that competitors lack, offering a clear path to differentiate through community-driven tournament play.