By TabTale
Report updated Apr 23, 2026
DIY Makeup
For casual gamers interested in creative makeup simulation and beauty-themed roleplay.
Overview · Full Intel report in progress
DIY Makeup is an established games app that is free with in-app purchases. With a 4.2/5 rating from 151.2K reviews, it shows polarized user reception.
What is DIY Makeup?
Current Momentum
v1.9.8 · 6mo ago
MaintenanceLast updated 189d ago. 5 versions tracked.
Competition
Rivals identification in progress
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Gathering signals...
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Users blend virtual kitchen ingredients like crayons and coconut oil to create custom lipstick shades and face masks.
Players can apply various products including mascara, blush, and intricate eye art designs.
The app provides a dollhouse-style environment for users to experiment with different beauty looks and styles.
How much does it cost?
Who Built It?
TabTale
Providing parents and caregivers with creative role-play and lifestyle simulation games for children.
Portfolio
13
Apps
Who is TabTale?
TabTale has successfully transitioned from a developer of digital storybooks into a major publisher of licensed IP and trend-driven lifestyle simulations. Their primary moat is the ability to secure high-profile media partnerships, such as Sony Pictures' Hotel Transylvania, to anchor their portfolio against generic competitors. A key strategic signal is their recent pivot toward 'DIY' and aesthetic-focused mechanics that mirror social media trends, effectively moving beyond traditional educational content into the broader casual simulation market.
Who is TabTale for?
- Parents
- Caregivers seeking digital role-play
- Creative simulation activities for children
- Young teens
Portfolio momentum
Released 7 updates or new titles in the last 6 months with a recent major release 25 days ago, indicating active development despite a large legacy catalog.
What other apps does TabTale make?
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for DIY Makeup?
How's The Games Market?
Market outlook for this category
Available very soon
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for DIY Makeup
Key Takeaways
While the app offers engaging creative mechanics, user feedback highlights technical stability issues and concerns regarding ad frequency.
Where Is It Heading?
Trend analysis
Available very soon