Report updated Apr 23, 2026

Overview Β· Full Intel report in progress

DIY Makeup is an established games app that is free with in-app purchases. With a 4.2/5 rating from 151.2K reviews, it shows polarized user reception.

What is DIY Makeup?

DIY Makeup is a creative simulation game by TabTale LTD that allows users to act as a makeup stylist in a virtual salon. Players mix kitchen ingredients to create custom cosmetics, including lipstick, face masks, and blush, while also performing eye art and makeup applications.

Current Momentum

v1.9.8 Β· 6mo ago

Maintenance

Last updated 189d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse πŸ‡ΊπŸ‡Έ

Games

No ranking data

Rating Pulse πŸ‡ΊπŸ‡Έ

Gathering signals...

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Cosmetic CraftingStandard

Users blend virtual kitchen ingredients like crayons and coconut oil to create custom lipstick shades and face masks.

Makeup ApplicationStandard

Players can apply various products including mascara, blush, and intricate eye art designs.

Stylist SimulationStandard

The app provides a dollhouse-style environment for users to experiment with different beauty looks and styles.

How much does it cost?

Freemium

Who Built It?

TabTale

β˜…β˜…β˜…β˜…β˜…
(374.3K)

Providing parents and caregivers with creative role-play and lifestyle simulation games for children.

Portfolio

13

Apps

Free 12
Games67%
Education33%

Who is TabTale?

TabTale has successfully transitioned from a developer of digital storybooks into a major publisher of licensed IP and trend-driven lifestyle simulations. Their primary moat is the ability to secure high-profile media partnerships, such as Sony Pictures' Hotel Transylvania, to anchor their portfolio against generic competitors. A key strategic signal is their recent pivot toward 'DIY' and aesthetic-focused mechanics that mirror social media trends, effectively moving beyond traditional educational content into the broader casual simulation market.

Who is TabTale for?

  • Parents
  • Caregivers seeking digital role-play
  • Creative simulation activities for children
  • Young teens
Active

Portfolio momentum

Released 7 updates or new titles in the last 6 months with a recent major release 25 days ago, indicating active development despite a large legacy catalog.

Last release Β· 25d agoActive apps Β· 12Abandoned Β· 43

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for DIY Makeup?

How's The Games Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for DIY Makeup

Key Takeaways

While the app offers engaging creative mechanics, user feedback highlights technical stability issues and concerns regarding ad frequency.

Where Is It Heading?

Trend analysis

Available very soon

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community.

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What's new in this report

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Cite this report

Marlvel.ai. β€œDIY Makeup Intelligence Report.” Updated Apr 23, 2026. https://marlvel.ai/intel-report/games/diy-makeup

Agent Markdown (.md)Β·

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