Report updated Apr 1, 2026

What Is Easy Game - Brain Puzzles?

Easy Game - Brain Puzzles is a popular casual puzzle app by Easybrain Ltd, focusing on 'tricky' brain teasers that require lateral thinking. It targets a broad, casual audience looking for mental stimulation and stress relief. The app is a major player in the 'tricky puzzle' sub-genre, competing directly with market leaders like the Brain Test series. While it boasts high engagement and strong ratings, it faces significant challenges regarding aggressive ad-monetization and a lack of long-term content depth, which are currently driving negative user sentiment.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Mixed
Engaging Gameplay
Excessive Advertising... Show more

What does it look like?

What are the key features?

Tricky Brain TeasersDifferentiator

Puzzles designed to challenge conventional thinking and logic with unexpected solutions

Daily ChallengesStandard

Regularly updated puzzles that allow users to earn unique trophies

Hint SystemStandard

Provides clues to help users progress when stuck on difficult riddles

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Mixed

โ€œRecent user voice shows a mixed sentiment. Users appreciate engaging gameplay, but report excessive advertising.โ€

What Users Love

Engaging Gameplay

It's very fun and I learn a lot of stuff

This game is one of my Favorite Games

Pain Points

Excessive Advertising

to many adds it is annoying!!!

I spent more time watching ads than playing game.

High confidence ยท 99 reviews available

What are the pros and cons?

Pros

  • High volume of user ratings
  • Addictive gameplay loop
  • Strong brand identity

Cons

  • Aggressive ad-monetization
  • Purchase restoration bugs
  • Limited content depth

What is the market outlook?

Growth Opportunities

  • Social/multiplayer modes
  • Subscription model transition
  • Improved content roadmap

Market Threats

  • Dominance of Unico Studio
  • Rising user intolerance for ads
  • Aggressive competitor UA

Who competes with Easy Game - Brain Puzzles?

What are the key takeaways?

Easy Game - Brain Puzzles is a divisive games app that is free with in-app purchases. With a 4.6/5 rating from 838.5K reviews, it receives mixed feedback from users. Users particularly appreciate engaging gameplay, though excessive advertising remains a common concern.

Best for: Casual gamers of all ages looking for mental stimulation, stress relief, and a fun way to exercise their logic and problem-solving skills.

How much does it cost?

Model: freemium

Tiers:
Free-to-play with ad-supported contentIn-app purchases for hints or ad removal

Monetization relies on a high-volume, ad-supported model, though current execution is causing significant user friction.

iOS Version

2.26.1

Android Version

2.40.0

Release Date

Jan 10, 2020

iOS Price

Free

Android Price

Free

Developer

Easybrain Ltd

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! ยท Found an error?

Cite this report

Marlvel.ai. โ€œEasy Game - Brain Puzzles Intelligence Report.โ€ Updated Apr 1, 2026. https://marlvel.ai/intel-report/games/easy-game-brain-puzzles

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