Report updated May 25, 2026
Fish Tales ™
For casual gamers interested in virtual pet simulation and creative environment design.
Fish Tales ™ is an established games app that is free with in-app purchases. With a 4.2/5 rating from 538 reviews, it shows polarized user reception.
What is Fish Tales ™?
Fish Tales is a casual underwater simulation game for iOS and Android where players collect, evolve, and decorate undersea environments.
Users hire this app for low-stakes, creative pet simulation that rewards long-term collection goals without the pressure of high-intensity survival mechanics.
Current Momentum
v1.9 · 5mo ago
Steady- No feature updates since 2012.
- Zero Android engagement recorded.
Active Nemesis
Wildlife Simulator: Shark
By Gluten Free Games
Other Rivals
7-Day Rank Pulse 🇺🇸
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What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Branching evolution paths for fish characters
Ability to visit friends' undersea environments
Design and layout tools for undersea environments
How much does it cost?
- Free to play
- In-app purchases for additional content
Freemium model relies on IAP for game progression and decorative assets, with no fixed subscription price.
Who Built It?
WISE WAVE CORPORATION
Providing a unified social casino experience for adult players through a connected ecosystem of table games and slots. They leverage cross-platform account integration to drive long-term engagement across their portfolio.
Portfolio
13
Apps
Who is WISE WAVE CORPORATION?
Wise Wave operates as a specialized distributor for KamaGames, holding exclusive rights to their social casino suite on the Google Play Store. Their strategic moat is built on a 'Unified Account System' that allows players to maintain progress and currency across a wide variety of titles, effectively creating a network effect within their own ecosystem. The company is currently in a phase of rapid expansion, having launched a significant number of new titles in the last six months to broaden their footprint in the social casino sub-genre.
Who is WISE WAVE CORPORATION for?
- Adults 21+ interested in social
- Vegas-style casino games
- Table games
- Competitive card play
Portfolio momentum
Released 57 updates across 23 apps in the last 6 months, with the majority of top titles receiving updates within the last 30 days.
What other apps does WISE WAVE CORPORATION make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Fish Tales ™?
How's The Games Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
Head to Head
We should pivot our marketing to emphasize the 'evolution' collection aspect while testing a premium ad-free tier to neutralize their primary value proposition.
What sets Fish Tales ™ apart
Our evolution-based progression system offers more visual variety and long-term collection goals than their survival loop.
The 'Fish Tales' aesthetic is more approachable and family-friendly compared to their aggressive predator-focused branding.
What's Wildlife Simulator: Shark's Edge
Their established family simulation mechanics create a stronger sense of progression and character attachment for players.
The ad-free guarantee significantly lowers user friction and improves overall sentiment compared to our ad-supported model.
Contenders
Focuses heavily on destruction mechanics that provide immediate gratification compared to our slower-paced evolution and collection loop.
Provides a dedicated 3D monster control scheme that feels more tactile than our current interaction model.
Deep city construction and technology development systems create a much higher barrier to entry for casual players.
Includes social integration features that foster community building, a significant retention advantage over our single-player focus.
Utilizes a chaos-based mission system that encourages high-intensity gameplay compared to our more passive collection mechanics.
Offers multi-shark selection which provides greater immediate variety for players compared to our linear evolution path.
Integrates math-based challenge modes that provide educational value alongside traditional simulation gameplay elements.
Features aquarium escape missions that offer a more structured, goal-oriented experience than our open-ended evolution model.
Peers
Includes health and stamina management systems that force players to engage more deeply with the environment.
Offers granular crocodile character customization that allows for more personal expression than our fish evolution paths.
Robust crafting system provides a deeper sense of progression and utility than our current evolution-only mechanics.
Hero squad exploration adds a layer of strategic team management that our app currently lacks entirely.
Combines puzzle-filled dungeons with village customization to offer a more diverse gameplay loop than our fish-only focus.
Stronger emphasis on social simulation and narrative exploration creates a more immersive world-building experience for users.
Vegas Journey: Casino Slots
Candy Grill
While in a different category, it competes for the same casual 'time-killer' mobile gaming audience.
Leverages proven 777 jackpot mechanics that drive higher retention through the psychological appeal of virtual gambling.
Non-monetary play model allows for a risk-free casino experience that captures casual players seeking simple entertainment.
New Kids on the Block
Combines guild management with dungeon raids to offer a more complex, multi-layered simulation experience than our app.
ED Rush
0James Napolitano
A new entrant that competes for casual gaming time through high-pressure time management mechanics.
Dynamic patient encounters and emergency code situations create a high-intensity gameplay loop that contrasts with our relaxed pace.
The outtake for Fish Tales ™
Strengths to defend, gaps to attack
Core Strengths
- Branching evolution paths differentiate the core collection loop
- Social gifting mechanics provide a foundation for community-driven retention
Critical Frictions
- Last major update in 2012 creates a perception of abandonment
- 0-rating on Android indicates a total failure to capture current users
Growth Levers
- Implementing a premium ad-free tier could neutralize primary friction points
Market Threats
- Modern simulators with 2-week update cadences erode market share
What are the next best moves?
Audit Android store presence because zero engagement suggests broken distribution → recover install velocity
Android rating is 0 with 0 rating count, indicating a critical failure in store visibility or build availability.
Trade-off: Pause all new feature development — distribution parity is the prerequisite for any growth.
A counter-intuitive read
The lack of updates is not just a weakness but a signal that the app is in maintenance mode, making it a low-cost asset for testing ad-monetization experiments.
Feature Gaps vs Competitors
- Survival statistics (available in Wildlife Simulator: Shark but absent here)
- Destruction mechanics (available in Sea Monster Simulator but absent here)
- City construction systems (available in Aquapolis but absent here)
Key Takeaways
Fish Tales holds a unique collection mechanic but suffers from total development stagnation, so the PM must prioritize basic store-front hygiene on Android before attempting any feature-led retention pivots.
Where Is It Heading?
Declining
The casual simulation market is consolidating around titles with high-frequency live-ops and social features. Fish Tales remains exposed due to its static state, so the PM must decide between a total sunset or a minimal-viable-update cycle to maintain relevance.
The lack of updates since 2012 prevents the app from competing with modern live-ops, leading to inevitable user churn.