Hole Pool: All People is a hyper-casual puzzle game that leverages a relaxing, aquatic-themed color-matching mechanic. It targets casual gamers seeking low-pressure, meditative gameplay, positioning itself as a stress-free alternative to high-intensity mobile games. Despite strong core engagement, the app suffers from significant user friction due to aggressive ad-monetization and technical instability. While the gameplay loop is highly addictive, the current monetization strategy is negatively impacting long-term retention and sentiment.