By Zut Games
Report updated Apr 17, 2026
I Love Hue Too
For casual puzzle gamers, artists, and individuals seeking a meditative or therapeutic experience to improve color perception.
I Love Hue Too is a well-regarded games app that is free with in-app purchases. With a 4.9/5 rating from 118.2K reviews, it maintains solid user satisfaction. Users particularly appreciate relaxing and therapeutic experience, though ad integration and paid version issues remains a common concern.
What is I Love Hue Too?
Current Momentum
v2.0
* Fixed an issue where ads could still appear after purchasing the "Remove Ads" IAP
Active Nemesis
Blendoku 2
By Lonely Few
Other Rivals
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Over thirty unique geometric patterns that increase the complexity of color-based challenges.
A fortune-telling system that provides daily challenges to test player skills.
Arrange colored mosaic tiles to create perfectly ordered spectrums based on logic and perception.
How much does it cost?
- Free to play with ad-supported content
- In-app purchase available to remove ads
The app relies on a low-friction entry model but is currently suffering from technical debt where the 'Remove Ads' IAP fails to trigger correctly, leading to significant user frustration.
Who Built It?
Zut Games
Crafting meditative, color-focused puzzle experiences for casual gamers seeking tranquility and visual stimulation.
Portfolio
6
Apps
Who is Zut Games?
Zut Games has established a clear niche in the 'zen' puzzle category by focusing on chromatic harmony and minimalist aesthetics rather than traditional high-pressure mechanics. Their primary strategic challenge is managing the transition from a legacy portfolio of standalone titles to a more unified, recurring content model. The brand relies on high user sentiment to drive organic discovery, though they face increasing friction in maintaining older titles and managing in-app purchase stability.
Who is Zut Games for?
- Casual gamers
- Aesthetic-focused users looking for low-stress
- Therapeutic
- Visually pleasing digital experiences
Portfolio momentum
Released 6 updates across 6 apps in the last 6 months, with the most recent major release occurring 73 days ago.
What other apps does Zut Games make?
What do users think recently?
High confidence · Latest 100 of 118.1K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate relaxing and therapeutic experience and engaging gameplay and design, but report ad integration and paid version issues and repetitive content.
What Users Love
What Frustrates Users
What is the competitive landscape for I Love Hue Too?
How's The Games Market?
How does it evolve in the Games market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇸🇦 Saudi Arabia | Board | iOSFree | #82 | ▲16 |
| 🇸🇰 Slovakia | Board | iOSGrossing | #99 | ▼13 |
The rivals identified
The Nemesis
Blendoku 2
Lonely Few LLC
The most direct mechanical rival, focusing exclusively on color theory and spectrum arrangement using the Munsell Color System.
Head to Head
I Love Hue Too holds a clear edge in content volume and artistic presentation, reflected in its significantly higher rating count. While Blendoku 2 is a superior tool for learning color theory, I Love Hue Too is the stronger 'game' and meditative experience.
What sets I Love Hue Too apart
Significantly larger puzzle library with over 1900 levels compared to the nemesis
Stronger aesthetic identity with a 'psychedelic' and 'mystical' theme that drives higher emotional engagement
What's Blendoku 2's Edge
Offers social/multiplayer functionality which the target app lacks
Includes zoom and pan features that improve accessibility for users with vision impairments
Contenders
Unique 'paper-folding' aesthetic that provides a tactile feel
Robust level editor allowing for a near-infinite supply of community-generated content
Color Zen: Paint by Number
★4.4 (5)JoyForge
⚡A highly aesthetic, meditative color-matching puzzle that competes for the same 'mindful relaxation' audience.
Physics-based movement where shapes bounce and collide to spread color
No timers or move limits, emphasizing a pure 'zen' state over logic challenges
Peers
Focuses on pathfinding and spatial constraints rather than color gradients
Massive scale with thousands of levels and multiple grid sizes
Heavy emphasis on narrative progression and seasonal events
Includes diverse mini-games like 'Hidden Objects' to vary the gameplay
New Kids on the Block
Tactile embroidery theme that appeals to the 'crafting' and 'hobby' audience
Extremely high production value with realistic thread textures
Patterned
★4.8 (38.1K)BorderLeap
⚡Focuses on visual pattern completion and relaxation, mirroring the mosaic-building feel of I Love Hue Too.
Uses seamless repeating patterns created by global artists
Hidden-object elements integrated into the pattern-matching gameplay
The outtake for I Love Hue Too
Strengths to defend, gaps to attack
Core Strengths
- High rating volume (118k+) and average (4.8+)
- Massive content library of 1900+ puzzles
- Unique 'psychedelic' and 'mystical' aesthetic identity
- Strong emotional/therapeutic user connection
Critical Frictions
- Broken 'Remove Ads' IAP fulfillment
- Lack of social or multiplayer functionality
- Missing accessibility features like zoom/pan
- Repetitive gameplay loop in late-stage progression
Growth Levers
- Implement a Level Editor to leverage community content (like Kami 2)
- Add multiplayer/social challenges to drive DAU (like Blendoku 2)
- Expand into 'cozy' tactile themes to compete with Stitch.
Market Threats
- Declining sentiment trend due to monetization bugs
- Competitors like Blendoku 2 offering better utility for professionals
- Emerging 'cozy' games capturing the relaxation market share
What are the next best moves?
Fix 'Remove Ads' IAP persistence bug
This is the #1 complaint theme and a direct threat to revenue and the 4.8+ star rating.
Introduce Zoom and Pan functionality
This is a specific feature win for nemesis Blendoku 2 that improves accessibility for the target audience.
Develop a Community Level Editor
Addresses the 'repetitive content' complaint from power users (2000+ levels) and matches the feature set of contender Kami 2.
Feature Gaps vs Competitors
- Multiplayer 'Turn-based' mode (available in Blendoku 2)
- Zoom and pan features for accessibility (available in Blendoku 2)
- Level editor for community content (available in Kami 2)
- Educational color theory progression (available in Blendoku 2)
Key Takeaways
I Love Hue Too is a category leader in aesthetic puzzle design, but it is currently vulnerable due to technical debt in its monetization layer. If I were the PM, I would prioritize fixing the ad-removal bug immediately to halt the declining sentiment trend, then introduce accessibility features (zoom/pan) to close the gap with Blendoku 2.
Where Is It Heading?
Declining
Frustrated user base reporting 'Remove Ads' IAP failure even after Jan 2026 patch.
Long-term players (2000+ levels) reporting repetitive content, signaling a need for new mechanics.
Recent v2.0.3 update focused solely on bug fixes, indicating no recent feature expansion.