By 1492 Studio
Report updated Apr 17, 2026
Is It Love? Matt - Bad Boy
For fans of interactive romance visual novels and narrative-driven choice games.
Overview · Full Intel report in progress
Is It Love? Matt - Bad Boy is an established games app that is free with in-app purchases. With a 4.3/5 rating from 183.6K reviews, it shows polarized user reception.
What is Is It Love? Matt - Bad Boy?
Current Momentum
v1.16 · 2w ago
IntenseLast updated 18d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Players make decisions that directly influence the story's direction and final outcome.
The game features regularly released chapters and new stories to maintain long-term engagement.
Users engage in a romantic pursuit of the character Matt Ortega, a graphic designer with a specific personality profile.
Gameplay progression is gated by an energy point mechanic that limits the amount of content playable in a single session.
How much does it cost?
Who Built It?
1492 Studio
Delivering episodic, choice-driven romantic narratives through a unified interactive fiction universe.
Portfolio
13
Apps
Who is 1492 Studio?
1492 Studio has carved out a dominant niche in the 'otome' visual novel category by leveraging a single, cohesive brand universe across its entire portfolio. Now operating as a Ubisoft subsidiary, the studio utilizes a high-frequency episodic release model that prioritizes character-driven loyalty over broad gameplay variety. Their primary strategic advantage is the 'Is It Love?' brand equity, which allows for efficient cross-promotion and lower user acquisition costs compared to standalone narrative competitors.
Who is 1492 Studio for?
- Fans of interactive romance
- Supernatural fiction
- Primarily seeking character-focused episodic narratives
- Choice-based gameplay
Portfolio momentum
Maintained an intense development pace with 16 updates across 15 active titles in the last 6 months, with the most recent major release occurring 23 days ago.
What other apps does 1492 Studio make?
Is It Love? Blue Swan Hospital
Is It Love? Drogo - Vampire
Is It Love? Gabriel - Journeys
Is It Love? Ryan - You choose
Is It Love? Peter - Vampire
Is It Love? Daryl - Boyfriend
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Is It Love? Matt - Bad Boy?
How's The Games Market?
How does it evolve in the Games market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇪🇸 Spain | Simulation | AndroidGrossing | #189 | NEW |
| 🇫🇷 France | Simulation | AndroidGrossing | #190 | NEW |
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Is It Love? Matt - Bad Boy
Key Takeaways
While the game offers a compelling, choice-driven romantic narrative, user retention is currently challenged by monetization friction and restrictive energy-based gameplay.
Where Is It Heading?
Trend analysis
Available very soon