Report updated Apr 17, 2026

Overview · Full Intel report in progress

Makeover Date: Makeup ASMR is an established games app that is free with in-app purchases. With a 3.5/5 rating from 1.4K reviews, it shows polarized user reception.

What is Makeover Date: Makeup ASMR?

Makeover Date: Makeup ASMR is a simulation game that combines narrative-driven storytelling with creative styling tasks. Players progress through dramatic character arcs by completing ASMR-inspired skincare and makeup challenges tailored to specific scenarios like job interviews and spy missions.

Current Momentum

v1.2 · 15mo ago

Zombie

Last updated 450d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Games

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

ASMR StylingStandard

Provides a sensory-focused experience for skincare and makeup application.

Character CustomizationStandard

Offers a wide range of makeup, clothing, hairstyles, jewelry, and accessories for character models.

Scenario-Based GameplayStandard

Requires players to design looks appropriate for specific events, including parties, talent shows, and missions.

Narrative ChaptersStandard

Features a series of dramatic stories that drive the progression of character transformations.

How much does it cost?

Freemium

Who Built It?

NewLeaf Publishing app icon

NewLeaf Publishing

(1.5M)

Pioneering the vertical short-form drama format for mobile-first audiences. Delivering high-production, episodic content for on-the-go viewing.

Portfolio

2

Apps

Free 1
Entertainment100%

Who is NewLeaf Publishing?

Crazy Maple Studio has successfully carved out a new content category by adapting the 'mini-movie' format for mobile consumption, effectively bridging the gap between traditional television and short-form social video. Their moat is built on high production values and a proprietary interactive storytelling engine that drives deep user retention through cliffhanger-heavy narrative arcs. The primary strategic tension lies in their ability to maintain this high-cost production model while navigating user sentiment regarding aggressive monetization tactics in their flagship platform.

Who is NewLeaf Publishing for?

  • Mobile-first viewers
  • Casual gamers
  • Specifically those seeking fast-paced
  • Dramatic
Intense

Portfolio momentum

Released 12 updates across the portfolio in the last 6 months, with the flagship title receiving a major update within the last 21 days.

Last release · 21d agoActive apps · 1

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Makeover Date: Makeup ASMR?

How's The Games Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Makeover Date: Makeup ASMR

Key Takeaways

While the app offers a diverse range of creative styling features, recent user feedback highlights significant technical stability and loading issues.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Makeover Date: Makeup ASMR, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Makeover Date: Makeup ASMR Intelligence Report.” Updated Apr 17, 2026. https://marlvel.ai/intel-report/games/makeover-date-makeup-asmr-1

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