Report updated Mar 31, 2026
Makeup Kit - Color Mixing
v2.5.2Casual gamers and fashion enthusiasts interested in creative DIY makeup simulations and virtual beauty styling.
What Is Makeup Kit - Color Mixing?
Launched Jun 20, 2022
Updated Feb 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Interactive mechanic allowing users to blend colors to create custom eyeshadow palettes.
Simulation environment for applying makeup and styling dolls.
Tools for eye art and palette customization to express artistic flair.
Dedicated settings to manage personal information and opt-out of data sales.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a mixed sentiment. Users appreciate relaxing gameplay and creative concept, but report excessive ad frequency and lack of content variety.”
What Users Love
This game is so much fun and I enjoy it because it is very relaxing
Satisfying, would be a five stars if there was less adds
I love the idea of this game, and the times I have been able to actually play have been pleasant
You get to make your own makeup palette from pictures and there are so many to choose from
Pain Points
There is an ad after every single step, and each step is less than a minute
You spend more time watching ads than playing
Game is too repetitive. There were different stuff but they weren't interesting
Only two or three different women to put makeup on, and they all have the same skin tone
High confidence · 99 reviews available
What are the pros and cons?
Pros
- High-engagement core loop based on satisfying color-mixing mechanics.
- Strong brand presence and experience in the hyper-casual market via CrazyLabs.
- High volume of user ratings indicating significant market reach.
Cons
- Aggressive ad-monetization strategy negatively impacting user sentiment.
- Limited content variety leading to rapid user boredom.
- Repetitive gameplay structure lacking long-term progression.
What is the market outlook?
Growth Opportunities
- Expand model library to include diverse skin tones and styles.
- Introduce a community gallery for sharing custom palettes.
- Implement a subscription model to reduce reliance on interstitial ads.
Market Threats
- Competitors with less aggressive ad models capturing market share.
- Changing user expectations regarding privacy and ad-heavy experiences.
- Platform-level changes in ad-tracking policies impacting revenue.
What are the key takeaways?
Makeup Kit - Color Mixing is a divisive games app that is free with in-app purchases. With a 4.5/5 rating from 622.3K reviews, it receives mixed feedback from users. Users particularly appreciate relaxing gameplay, though excessive ad frequency remains a common concern.
Best for: Casual gamers and fashion enthusiasts interested in creative DIY makeup simulations and virtual beauty styling.
How much does it cost?
Model: freemium
The app utilizes a high-volume, ad-supported hyper-casual model typical of CrazyLabs, focusing on rapid user acquisition and retention through trend-based gameplay.
iOS Version
2.5.2
Android Version
2.5.4.1
Release Date
Jun 20, 2022
iOS Price
Free
Android Price
Free
Developer
Crazy Labs