By CrazyLabs
Report updated May 5, 2026
Makeup Kit - Color Mixing
For casual mobile gamers interested in creative simulation, beauty styling, and DIY-themed digital activities.
Makeup Kit - Color Mixing is an established games app that is free with in-app purchases. With a 4.4/5 rating from 623.3K reviews, it shows polarized user reception. Users particularly appreciate relaxing color mixing mechanics provide a satisfying creative outlet for casual players, though excessive ad frequency interrupts the core gameplay loop and ruins user immersion remains a common concern.
What is Makeup Kit - Color Mixing?
Makeup Kit - Color Mixing is a casual simulation game for iOS and Android where users blend virtual pigments to create custom makeup palettes.
Users hire the app for low-stakes creative expression and the tactile satisfaction of color mixing, which serves as a calming time-killer.
Current Momentum
v2.5 · 2mo ago
Maintenance- Ships stability updates only.
- No major feature additions recently.
Active Nemesis
Project Makeover
By Magic Tavern
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Interactive interface for blending virtual pigments to create custom eyeshadow palettes
Styling suite for applying makeup and transformations to virtual doll characters
How much does it cost?
- Free to play with ad support
- In-app purchases available
Ad-supported model utilizing high-frequency simulation loops to maximize ad-impression inventory.
Who Built It?
CrazyLabs
Providing casual gamers with satisfying, trend-driven simulation and puzzle experiences for quick entertainment.
Portfolio
13
Apps
Who is CrazyLabs?
CrazyLabs operates as a high-volume publisher specializing in the hyper-casual to hybrid-casual transition, leveraging a global network of 'CrazyHubs' to source and scale developer talent. Their moat is a decentralized publishing infrastructure that allows them to test and iterate on viral trends faster than centralized studios. The current strategic tension lies in balancing their aggressive ad-monetization model against increasing user churn and technical stability issues reported in recent major titles.
Who is CrazyLabs for?
- Casual mobile gamers
- Creative enthusiasts
- A significant segment interested in DIY
- Fashion
Portfolio momentum
Released 50 updates across the portfolio in the last 6 months with 95.8% of apps currently active, maintaining a high-frequency development cycle.
What other apps does CrazyLabs make?
What do users think recently?
High confidence · Latest 100 of 146 total reviews analyzed · Based on 146 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate relaxing color mixing mechanics provide a satisfying creative outlet for casual players, but report excessive ad frequency interrupts the core gameplay loop and ruins user immersion.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for Makeup Kit - Color Mixing?
How's The Games Market?
How does it evolve in the Games market?
The app maintains a 4.48 average rating across 623,340 total ratings, indicating a broad casual appeal despite the recent sentiment decline. The lack of significant feature updates since the initial release leaves it vulnerable to high-velocity competitors like Project Makeover.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇱🇻 Latvia | Role Playing | iOSFree | #77 | NEW |
| 🇷🇺 Russia | Role Playing | iOSFree | #92 | ▼7 |
The rivals identified
The Nemesis
Head to Head
The target app must decide whether to remain a niche creative tool or introduce a meta-progression layer to compete with the high-retention puzzle mechanics of this market leader.
What sets Makeup Kit - Color Mixing apart
Focuses exclusively on color mixing and artistic expression without the distraction of puzzle-based progression
Provides a more direct, sandbox-style creative experience for users seeking pure makeup simulation
What's Project Makeover's Edge
Leverages a deep, narrative-heavy meta-game that significantly increases daily active usage and session length
Utilizes a proven, high-frequency live-ops engine to maintain top-tier visibility in the App Store
Contenders
Makeup Artist: Makeup Games
★4.6 (128.9K)Beauty salon Studio
🔧A strong thematic competitor that focuses specifically on the makeup artist role with a large, established user base.
Offers a specialized focus on professional makeup artist workflows rather than general doll styling
Provides a more granular set of cosmetic tools that mimic real-world beauty salon procedures
Lily Diary
★4.5 (243.6K)SeyeonSoft Co., Ltd.
⚡A highly successful avatar-creation platform that competes for the same creative-expression audience.
Features a unique drag-and-drop interface that allows for more complex, layered avatar compositions
Includes a social sharing component that encourages users to showcase their designs within the app
Peers
Utilizes high-fidelity 3D rendering that sets a premium visual standard for the makeover genre
Implements a competitive voting system that turns individual design sessions into social challenges
Fashion Battle - Dress up game
★4.4 (211.1K)APPS TEKNOLOJI ANONIM SIRKETI
📈Competes for the same casual fashion-focused audience through a competitive, level-based structure.
Uses a head-to-head runway competition format to gamify the dress-up and makeup experience
Prioritizes rapid-fire styling sessions over the detailed, slow-paced color mixing of the target app
New Kids on the Block
Blends traditional doll dress-up with coloring book mechanics to broaden the creative appeal
Targets a younger demographic by simplifying the UI for intuitive, touch-based creative play
The outtake for Makeup Kit - Color Mixing
Strengths to defend, gaps to attack
Core Strengths
- Tactile color-mixing mechanics sustain high initial engagement
- Offline-first architecture allows for consistent play
Critical Frictions
- Ad-frequency is the #1 churn driver in reviews
- Technical crashes during ad transitions prevent level completion
Growth Levers
- Implement non-intrusive banner ads to replace forced video breaks
- Introduce a meta-progression layer to increase session length
Market Threats
- Project Makeover’s 15-update cadence outpaces current maintenance-mode development
- New entrants like Doll Dress Up are simplifying UI for younger demographics
What are the next best moves?
Replace forced video ads with banner ads because ad-frequency is the #1 churn driver → increase long-term retention
Sentiment analysis identifies ad-frequency as the primary reason for app deletion.
Trade-off: Pause the development of new doll assets — ad-retention has a higher impact on LTV than content volume.
Audit ad-transition logic because crashes prevent level completion → reduce negative review volume
Users report being unable to complete levels due to ad-loading failures.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's maintenance-mode status is actually a strategic asset, as it avoids the feature bloat that forces competitors to constantly re-balance their complex meta-economies.
Feature Gaps vs Competitors
- Narrative-driven progression (available in Project Makeover but missing here)
- Match-3 puzzle mechanics (available in Project Makeover but missing here)
Key Takeaways
The app wins on satisfying creative mechanics but loses on aggressive monetization, so revenue growth hinges on replacing forced video ads with less intrusive formats to stop the churn.
Where Is It Heading?
Declining
Casual simulation traffic is consolidating around narrative-heavy entrants, leaving this app exposed to churn. Maintenance-mode updates will erode the user base before a major feature drop can recover the lost LTV.
High ad-frequency is driving churn, which compounds the rating drag already visible in recent user feedback.
Recent updates focused on stability, no feature expansion, signaling a maintenance-mode posture against high-velocity rivals.