Report updated Apr 16, 2026

Overview · Full Intel report in progress

Merge Studio: Fashion Makeover is an established games app that is free with in-app purchases. With a 4.5/5 rating from 258.8K reviews, it shows polarized user reception.

What is Merge Studio: Fashion Makeover?

Merge Studio: Fashion Makeover is a puzzle-based simulation game by Paxie Games that combines merge mechanics with beauty and fashion styling. Players manage a studio to provide comprehensive makeovers, including skincare, hairstyling, and couture, to a variety of clients.

Current Momentum

v4.4 · 1w ago

Intense

Last updated 7d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Games

No ranking data

PuzzleGrossing

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Merge Puzzle MechanicsStandard

Players combine items to progress through the game and unlock new tools and cosmetics.

Comprehensive Makeover SuiteStandard

Provides a full range of beauty services including skincare rejuvenation, hairstyling, and manicures.

Fashion and Accessory CustomizationStandard

Allows users to style clients with various clothing ensembles, jewelry, and haute handbags.

Cosmetic InventoryStandard

Features a vast range of makeup products, such as mascara and skincare items, to create unique looks.

How much does it cost?

Freemium

Who Built It?

Paxie Games app icon 1
Paxie Games app icon 2
Paxie Games app icon 3
Paxie Games app icon 4

Paxie Games

(171.6K)

Providing casual puzzle experiences that blend logic-based mechanics with creative makeover themes. Designed for short, relaxing play sessions.

Portfolio

13

Apps

Free 12
Games92%

Who is Paxie Games?

Paxie Games operates as a high-velocity studio focused on rapid iteration within the casual puzzle market. By layering aesthetic makeover systems onto standard logic and sorting mechanics, they effectively bridge the gap between brain-training and creative simulation. Their primary strategic tension lies in balancing this high-frequency release cadence with the need to address technical performance and ad-monetization friction in their most popular titles.

Who is Paxie Games for?

  • Casual gamers
  • Likely skewed toward demographics interested in fashion
  • Aesthetic customization
  • Seeking low-pressure
Intense

Portfolio momentum

Released 103 updates across 21 active apps in the last 6 months, indicating a highly active development cycle.

Last release · 20d agoActive apps · 21

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Merge Studio: Fashion Makeover?

How's The Games Market?

How does it evolve in the Games market?

ChartRankChange
AndroidGrossing#15213
AndroidGrossing#15212

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Merge Studio: Fashion Makeover

Key Takeaways

The app successfully integrates fashion-themed creative expression with addictive merge-style puzzle gameplay.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Merge Studio: Fashion Makeover, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Merge Studio: Fashion Makeover Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/intel-report/games/merge-studio-fashion-makeover

Agent Markdown (.md)·

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