Report updated Apr 2, 2026
Merge the Jelly
v2.14.0Casual gamers looking for a relaxing, satisfying, and repetitive puzzle experience that offers a sense of progression and empire-building.
What Is Merge the Jelly?
Launched Aug 10, 2023
Updated Mar 2026
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Spawn and combine jellies of the same color to create higher-value, more complex jellies.
Sell merged jellies to earn currency, which is then reinvested to buy more jellies and expand the play area.
Unlock and manage additional play area space to accommodate a growing jelly collection.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a frustrated sentiment. Users appreciate core gameplay loop, but report aggressive monetization and ads and restrictive energy/jelly system.”
What Users Love
It’s a mind numbing game which is very relaxing but of course very fun!
I love the game just wish we could maybe upgrade how fast we get slime back
Pain Points
There's a banner ad at the bottom, a banner ad at top, a video ad just over the play area, forced ads every minute
The sheer level of greed and contempt for this game's player base is disgusting
Capping the jelly at 200 ruins the whole game
You physically cannot play without paying past a certain point
The only thing that annoys me is that whenever I play the game it sometimes starts to freeze up, sometimes even crashing
WON'T LOAD FROZEN
High confidence · 99 reviews available
What are the pros and cons?
Pros
- Satisfying core merge loop
- Strong publisher (Rollic) UA capabilities
- Unique spatial expansion progression
Cons
- Aggressive ad frequency
- Restrictive 200-jelly cap
- Technical instability on Android
What is the market outlook?
Growth Opportunities
- Improve Android stability to boost ratings
- Introduce rewarded-video based cap increases
- Add social/competitive layers
Market Threats
- High churn from monetization fatigue
- Negative Android store reputation
- Competitors with more balanced ad-loads
What are the key takeaways?
Merge the Jelly is a frustrating games app that is free with in-app purchases. With a 3.3/5 rating from 41.8K reviews, it frustrates many users from users. Users particularly appreciate core gameplay loop, though aggressive monetization and ads remains a common concern.
Best for: Casual gamers looking for a relaxing, satisfying, and repetitive puzzle experience that offers a sense of progression and empire-building.
How much does it cost?
Model: freemium
The game follows a classic hyper-casual monetization model, relying on high-volume ad impressions and optional in-app purchases to accelerate progression.
iOS Version
2.14.0
Android Version
2.11.7
Release Date
Aug 10, 2023
iOS Price
Free
Android Price
Free
Developer
Rollic Games