Report updated Apr 14, 2026
My Town : Beauty Contest Party
For children interested in fashion, design, and creative role-playing games.
Overview · Full Intel report in progress
My Town : Beauty Contest Party is an established games app that is free with in-app purchases. With a 4.4/5 rating from 167.4K reviews, it shows polarized user reception.
What is My Town : Beauty Contest Party?
Current Momentum
v3.09 · 21mo ago
ZombieLast updated 630d ago. 5 versions tracked.
Competition
Rivals identification in progress
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Users can customize the show's backdrop using over 400 available items.
Players can visit the flower shop to customize over 60 different floral arrangements.
Contestants can receive professional hair styling and facial treatments from makeup artists.
The app allows users to select the background music for their beauty contest.
How much does it cost?
Who Built It?
My Town Games
Providing children with a digital sandbox for open-ended role-play and creative storytelling. Enabling imaginative play through interconnected virtual dollhouse environments.
Portfolio
13
Apps
Who is My Town Games?
My Town Games has established a dominant position in the digital dollhouse category by building a proprietary ecosystem where disparate apps share characters and items. Their moat is this cross-app interoperability, which incentivizes users to download multiple titles to expand their virtual world, effectively turning a collection of standalone games into a single, cohesive platform. The recent launch of their unified world map signals a strategic shift toward a platform-first model, moving away from the fragmented, single-location app releases that defined their earlier growth phase.
Who is My Town Games for?
- Children aged 4-12
- Their parents/caregivers who prioritize open-ended
- Non-competitive digital play
Portfolio momentum
With 57 releases in the last 6 months and 51 out of 53 apps currently active, the publisher maintains a high-frequency update cycle across their entire catalog.
What other apps does My Town Games make?
Wonderland : Beauty & Beast
My Town : Police
My Town : Stores
My Town : Home - Family Games
My Town - City Life Story game
My Town World: Doll House Life
Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for My Town : Beauty Contest Party?
How's The Games Market?
Market outlook for this category
Available very soon
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for My Town : Beauty Contest Party
Key Takeaways
While the app offers extensive creative customization for children, user feedback highlights that the experience is heavily interrupted by frequent advertisements.
Where Is It Heading?
Trend analysis
Available very soon