Report updated Apr 1, 2026
Nailed It! Baking Bash
v1.5.5Fans of the 'Nailed It!' television series and casual gamers looking for lighthearted, social, and competitive party-style gameplay.
What Is Nailed It! Baking Bash?
Launched Sep 27, 2022
Updated Nov 2025
What does it look like?
What are the key features?
Rapid-fire mini games focused on baking, painting, and garnishing internationally themed cakes.
Real-time competitive baking against friends with time pressure and sabotage-style distractions.
A single-player, non-timed creative mode for practicing baking skills at a relaxed pace.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Gathering public signals...
Sentiment analysis will be available once enough user reviews are collected.
What are the pros and cons?
Pros
- Strong IP integration with the Nailed It! brand
- Zero-cost barrier for existing Netflix subscribers
- Unique sabotage multiplayer mechanic
Cons
- Limited monetization potential outside of the Netflix ecosystem
- Lack of social media presence
- Dependent on parent brand for user acquisition
What is the market outlook?
Growth Opportunities
- Expansion into cross-platform play
- Integration of user-generated content sharing
- Seasonal content updates tied to TV show releases
Market Threats
- High competition from established, ad-monetized cooking games
- Potential for user churn due to lack of progression depth
- Market saturation in the casual cooking genre
Who competes with Nailed It! Baking Bash?
The Nemesis
Cooking Madness-Kitchen Frenzy
ZenLife Games Pte. Ltd.
Direct competitor in the high-pressure, time-management cooking simulation sub-genre with a focus on rapid-fire gameplay.
Contenders
Cooking Fever: Restaurant Game
Nordcurrent UAB
The industry standard for restaurant management simulation, capturing the same casual gamer audience looking for kitchen-based challenges.
Cooking Diary® Restaurant Game
Mytona
Combines fast-paced cooking mechanics with social/multiplayer elements and character customization similar to the party-game feel of Nailed It.
Good Pizza, Great Pizza
TAPBLAZE
Focuses on the creative assembly and baking aspect of food preparation with a strong emphasis on user-friendly, stylized aesthetics.
What are the key takeaways?
Nailed It! Baking Bash is a divisive games app that is available. With a 3.8/5 rating from 214 reviews, it receives mixed feedback from users.
Best for: Fans of the 'Nailed It!' television series and casual gamers looking for lighthearted, social, and competitive party-style gameplay.
How much does it cost?
Model: subscription
The app serves as a value-add for existing Netflix subscribers, using exclusive IP-based content to increase platform stickiness rather than direct in-app monetization.
iOS Version
1.5.5
Release Date
Sep 27, 2022
iOS Price
Free