Report updated Apr 1, 2026

What Is Before Your Eyes?

Before Your Eyes is a narrative-driven adventure game that uses a unique, camera-based blink-interaction mechanic to control story progression. It is positioned as a premium, exclusive title for Netflix members, focusing on emotional storytelling and life reflection. The app serves as a strategic retention tool for Netflix, targeting fans of artistic, non-violent indie games. Its primary differentiator is the innovative use of hardware to immerse players in the narrative, effectively turning the act of blinking into a core gameplay element.

What does it look like?

What are the key features?

Blink-Interaction MechanicDifferentiator

Uses the device camera to track real-life blinks to control narrative flow and progress through memories.

First-Person Narrative AdventureStandard

An immersive, story-driven experience where player choices affect the outcome of the soul's journey.

Full Voice ActingStandard

Professional voice performances that enhance the emotional depth and immersion of the story.

Memory-Based ProgressionStandard

Relive key life moments to help a mysterious shepherd guide a soul to the afterlife.

What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Gathering public signals...

Sentiment analysis will be available once enough user reviews are collected.

What are the pros and cons?

Pros

  • Innovative hardware-based interaction (blink mechanic)
  • High production value and emotional narrative depth
  • Strong integration with the Netflix subscription ecosystem

Cons

  • Limited accessibility for non-Netflix subscribers
  • Lack of active social media or community engagement channels
  • Niche appeal may limit total addressable market

What is the market outlook?

Growth Opportunities

  • Expansion into other platforms or interactive media formats
  • Community-building initiatives to increase brand loyalty
  • Cross-promotion within the Netflix Games library

Market Threats

  • Market saturation in the 'emotional indie' genre
  • Dependence on Netflix's overall subscriber retention health
  • Potential for hardware-related bugs or privacy concerns

Who competes with Before Your Eyes?

The Nemesis

Florence

Florence

Annapurna Interactive

A premium, short-form interactive narrative experience that focuses on emotional storytelling and life-reflection themes.

Contenders

What Remains of Edith Finch

What Remains of Edith Finch

Annapurna Interactive

A first-person narrative exploration game that centers on uncovering family history and memories, mirroring the emotional weight of Before Your Eyes.

Gorogoa

Gorogoa

4.6 (2K)

Annapurna Interactive

An innovative, puzzle-based narrative game that uses unique visual mechanics to tell a poignant, life-spanning story.

Same Space

GRIS

GRIS

4.5 (752)

Devolver

An emotionally driven platformer that explores grief and personal growth through high-fidelity art and music.

Journey

Journey

Annapurna Interactive

A seminal narrative adventure game that emphasizes emotional impact and atmospheric storytelling without dialogue.

What are the key takeaways?

Before Your Eyes is a divisive games app that is available. With a 4.7/5 rating from 1K reviews, it receives mixed feedback from users.

Best for: Fans of narrative-driven indie games and emotional storytelling who are already subscribed to the Netflix platform.

How much does it cost?

Model: subscription

Tiers:
Free to download for existing Netflix membersRequires active Netflix subscription for access

Uses the game as a value-add for the existing Netflix ecosystem, driving member retention by offering exclusive, high-quality narrative experiences without additional in-app purchases.

iOS Version

1.2.69

Release Date

Jul 26, 2022

iOS Price

Free

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

Hope this helps & keep building! · Found an error?

Cite this report

Marlvel.ai. “Before Your Eyes Intelligence Report.” Updated Apr 1, 2026. https://marlvel.ai/intel-report/games/before-your-eyes

Agent Markdown (.md)·

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