Report updated Mar 26, 2026

What Is Cut the Rope Daily?

Cut the Rope Daily is a physics-based puzzle game developed by ZeptoLab for Netflix members. It differentiates itself through a 'one level a day' global challenge model, fostering daily habit formation and community competition. The app serves as a high-value, ad-free retention tool for the Netflix subscription ecosystem.

What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Mixed
Ad-Free Experience
Loss of Progress/Streak... Show more

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Key Features

Daily Global ChallengeDifferentiator

A single, physics-based puzzle level released daily that is identical for all players worldwide.

Physics-based Puzzle GameplayStandard

Classic rope-cutting and balloon-popping mechanics to feed candy to Om Nom.

Social Sharing & CompetitionStandard

Ability to share puzzle results on social media to compare mastery with friends.

Streak TrackingStandard

Gamified daily engagement system to encourage consistent play.

Monthly Thematic ContentDifferentiator

Rotating monthly locations and special character costumes to keep the experience fresh.

Recent User Sentiment iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.

Mixed

Recent user voice shows a mixed sentiment. Users appreciate ad-free experience and engaging puzzle design, but report loss of progress/streak and technical/update issues.

What Users Love

Ad-Free Experience

it's a fun game no adds and no in app purchases

AMAAZZIINHGGGG absolutely no ads !!

Engaging Puzzle Design

really fun game with very cleverly designed puzzles

The game is really adictive and it challenges you at times.

Pain Points

Loss of Progress/Streak

Update crashed the game and I lost all progress. 455 days.

Lost my 650+ day streak due to an app update.

Technical/Update Issues

Updates can fail, meaning one has to uninstall and then reinstall.

it will not load. When I put my signin details in it says your Netflix account needs to be updated.

High confidence · 99 reviews available

Pros and Cons

Pros

  • Strong, recognizable IP with proven, satisfying mechanics.
  • Completely ad-free and IAP-free environment.
  • Seamless integration into the Netflix ecosystem.

Cons

  • Critical technical instability regarding progress synchronization.
  • Rigid streak-reset logic that frustrates users.
  • High dependency on the Netflix subscription.

Market Outlook

Growth Opportunities

  • Implement a 'streak freeze' mechanic to mitigate user frustration.
  • Clarify the daily reset window via in-app notifications.
  • Expand social features to allow for direct in-game leaderboards.

Market Threats

  • High churn risk due to technical issues and lost progress.
  • Competition from other 'daily puzzle' games.
  • User perception of 'unfair' streak resets.

Key Takeaways

Cut the Rope Daily is a divisive games app that is available. With a 4.4/5 rating from 12.6K reviews, it receives mixed feedback from users. Users particularly appreciate ad-free experience, though loss of progress/streak remains a common concern.

Best for: Casual gamers and fans of the Cut the Rope franchise who are already Netflix subscribers and enjoy short, daily brain-teasing sessions.

App Details & Pricing

Model: subscription

Tiers:
Exclusive access for Netflix members included with their subscription

Uses a 'Netflix Games' strategy where the app is free to download but gated behind a Netflix membership, serving as a value-add to reduce churn and increase platform stickiness.

iOS Version

1.13.1

Android Version

1.13.1

Release Date

Jul 25, 2023

iOS Price

Free

Android Price

Free

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community. Reports are continuously improved and refined. For informational purposes only.

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