By Lion Studios
Nails Done!
For casual gamers and creative individuals interested in beauty, fashion, and satisfying simulation games.
Nails Done! is a challenged games app that is free with in-app purchases. With a 4.4/5 rating from 14.9K reviews, it faces significant user friction. Users particularly appreciate addictive gameplay, though excessive advertising remains a common concern.
What Is Nails Done!?
Current Momentum
v4.5 · 68mo ago
ZombieNails Done! has not received an update since September 2020 and is currently in a zombie state. No major feature updates are recorded in the recent version history.
Active Nemesis
Acrylic Nails!
By Crazy Labs
Other Rivals
7-Day Rank Pulse 🇺🇸
No ranking data
Recent User Mood 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
Loading...
What Are The Key Features?
A skill-based challenge requiring users to clip nails to a specific size without over-clipping.
A variety of stencil designs including flowers, zombies, and cute patterns.
Tactile vibrations integrated into the painting process to simulate the feel of applying polish.
A progression-based loop where players manage customers and complete nail art requests.
Who is it for & how much does it cost?
Target Audience
Casual gamers and creative individuals interested in beauty, fashion, and satisfying simulation games.
Pricing
Freemium- Free to play with ad-supported gameplay
- Potential in-app purchases for content or ad removal
Typical hyper-casual monetization model relying on high-volume ad impressions, though currently tuned too aggressively according to user feedback.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Lion Studios make?
The Real Juggle: Soccer 2026
Games
Hooked Inc: Fishing Games
Games
Draw In™
Games
Popsicle Stack
Games
What do users think recently?
High confidence · 49 reviews analyzed
What is the recent mood?
“Recent user voice shows a frustrated sentiment. Users appreciate addictive gameplay, but report excessive advertising and lack of content/repetitive.”
What Users Love
Love this game a lot
I’m just so addicted to it it’s just the best game on my device
What Frustrates Users
Every time you finish a nail there’s an add
You spend 89% watching adds and the other 11% tries to make us do the same thing
There is only 44 levels... I finished it in 1-2 hours
These are the same styles of nails, color ect from 3 yrs ago
What is the competitive landscape for Nails Done!?
How's The Games Market?
Market outlook for this category
Available very soon
Games Market Trend
Games market trend & dynamics
Available very soon
The rivals identified
The Nemesis
Head to Head
Acrylic Nails! holds a significant edge due to its active development cycle and deeper feature set. While Nails Done! offers a unique precision mechanic, its lack of recent updates makes it a legacy title compared to the thriving ecosystem of the nemesis.
What sets Nails Done! apart
- +
Unique precision-based nail clipping mechanic that adds a skill element missing in pure art sims
- +
Stronger focus on haptic feedback integration during the painting process
What's Acrylic Nails!'s Edge
- -
Massively larger active user base and higher overall rating count
- -
More frequent technical updates and performance optimizations compared to the target app's 2020 last update
Contenders
Combines nail growth mechanics with obstacle-based runner gameplay
Focuses on extreme nail length as a core progression metric
Hello Kitty Nail Salon
★4.5 (124K)Budge Studios
A direct simulation competitor that leverages a powerful IP to dominate the younger demographic of the nail art market.
Strong brand recognition with pre-defined character-themed stencils
Includes a 'Free Style' mode that encourages more open-ended creativity
Peers
Narrative-driven progression with character backstories
Combines fashion, makeup, and interior design alongside nail care
Focuses on fabric physics and color bleeding rather than precision clipping
Utilizes a similar stencil-based progression system
The outtake for Nails Done!
SWOT Analysis
Core Strengths
- Unique precision-based clipping mechanic
- Strong haptic feedback integration
- Established brand with 14k+ ratings
Critical Frictions
- No updates since September 2020
- Extreme ad frequency (89% of time spent)
- Low content ceiling (44 levels)
Growth Levers
- ASMR audio integration to match 'Long Nails 3D'
- Free Style mode to increase user agency
- Acrylic shaping mechanics to compete with 'Acrylic Nails!'
Market Threats
- Active development cycle of nemesis 'Acrylic Nails!'
- Technical obsolescence on newer OS versions
- High churn due to repetitive gameplay
What are the next best moves?
Rebalance Ad-to-Gameplay Ratio
Users report spending 89% of their time watching ads, which is the #1 driver of the 'Upset' sentiment and negative reviews.
Expand Level Library Beyond 44 Levels
Sentiment data shows users finish the entire game in 1-2 hours, leading to immediate churn and complaints about repetitiveness.
Implement Manual Design/Free Style Mode
Users complain the game 'plays itself' and finishes painting for them, reducing the sense of creative agency found in competitors like 'Hello Kitty Nail Salon'.
Feature Gaps vs Competitors
- Advanced acrylic application/filling (available in Acrylic Nails!)
- Free Style creative mode (available in Hello Kitty Nail Salon)
- ASMR audio triggers (available in Long Nails 3D)
- Seasonal content updates (available in Acrylic Nails!)
Key Takeaways
Nails Done! is a legacy asset currently being milked for ad revenue without product reinvestment. While its precision clipping and haptics are strong differentiators, the 2020 update freeze and extreme ad density make it a prime target for displacement by Crazy Labs' more active and feature-rich 'Acrylic Nails!'.
Where Is It Heading?
Declining
Last updated Sept 2020 — the app is in maintenance mode while competitors innovate.
Upset sentiment regarding ad frequency (89% ads vs 11% play) indicates a focus on short-term monetization over retention.
Core mechanics remain 'addictive' to new users, but lack of content depth limits LTV.