By Lion Studios
Report updated May 5, 2026
Nails Done!
For casual mobile gamers interested in simulation games and creative finger-painting activities.
Nails Done! is a challenged games app that is completely free. With a 4.4/5 rating from 14.8K reviews, it faces significant user friction. Users particularly appreciate satisfying core nail-care simulation loop provides a relaxing experience for casual players, though excessive ad frequency disrupts the gameplay flow after almost every single action remains a common concern.
What is Nails Done!?
Nails Done! is a hyper-casual simulation game for iOS where users perform nail-care tasks like clipping and painting.
Users hire this app for quick, low-stakes creative satisfaction, but the current design fails to provide enough agency to sustain long-term engagement.
Current Momentum
v4.5 · 68mo ago
ZombieThe app has been silent for over 68 months, with the last release occurring in September 2020.
Active Nemesis
Acrylic Nails!
By Crazy Labs
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Interactive clipping mechanic requires users to trim nails to a specific length without exceeding boundaries.
Drawing mechanic allows users to fill in stencil patterns on fingernails.
Tactile vibration patterns simulate the physical sensation of polishing nails.
How much does it cost?
- Free-to-play with ad-supported progression
Monetization relies on ad-supported gameplay loops typical of hyper-casual simulation titles.
Who Built It?
Lion Studios
Scaling mobile games through data-driven publishing and vertical integration with the AppLovin ad-tech ecosystem.
Portfolio
13
Apps
Who is Lion Studios?
Lion Studios functions as a vertically integrated publishing arm for AppLovin, providing a direct pipeline for developers to access high-scale UA and monetization infrastructure. Their primary moat is the proprietary data loop between game performance and ad-network optimization, which allows for rapid scaling of hyper-casual titles. The key strategic signal is their continued dominance in high-volume ad-monetized categories while the broader market shifts toward more complex hybrid-casual retention models.
Who is Lion Studios for?
- Casual mobile gamers seeking short
- Physics-based
- Or simulation-style entertainment with low barrier to entry
Portfolio momentum
Released 97 updates or new titles in the last 6 months with 81 apps currently active in the portfolio.
What other apps does Lion Studios make?
The Real Juggle: Soccer 2026
Hooked Inc: Fishing Games
Puzzle Wars:Heroes - Match RPG
Arrow Tangle!
Draw In™
Popsicle Stack
What do users think recently?
High confidence · 49 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate satisfying core nail-care simulation loop provides a relaxing experience for casual players, but report excessive ad frequency disrupts the gameplay flow after almost every single action and lack of meaningful player agency makes the game feel automated and boring.
Limited review volume (49 reviews). Sentiment analysis will deepen as more data lands.
What is the competitive landscape for Nails Done!?
How's The Games Market?
How does it evolve in the Games market?
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇲🇹 Malta | Simulation | iOSFree | #54 | NEW |
| 🇲🇹 Malta | Casual | iOSFree | #92 | NEW |
The rivals identified
The Nemesis
Head to Head
The target app should double down on its 'quick-fix' satisfaction loop to differentiate from the feature-heavy Acrylic Nails!, which is increasingly moving toward a complex meta-game. Focus on refining the core clipping/polishing physics to match the high-fidelity feel of the nemesis.
What sets Nails Done! apart
Lower barrier to entry with a more focused, less cluttered UI for quick sessions
Direct, no-nonsense simulation loop that avoids the complex meta-progression of larger titles
What's Acrylic Nails!'s Edge
Superior tactile feedback and physics-based mechanics for filing and shaping
Extensive library of jewelry and accessory assets that drive long-term retention
Contenders
Combines nail growth mechanics with obstacle-based runner gameplay
Focuses on extreme nail length as a core progression metric
Strong brand recognition with pre-defined character-themed stencils
Includes a 'Free Style' mode that encourages more open-ended creativity
Peers
Narrative-driven progression with character backstories
Combines fashion, makeup, and interior design alongside nail care
Focuses on fabric physics and color bleeding rather than precision clipping
Utilizes a similar stencil-based progression system
The outtake for Nails Done!
Strengths to defend, gaps to attack
Core Strengths
- Haptic feedback integration provides a tactile differentiator in the hyper-casual simulation space
Critical Frictions
- Excessive ad-to-gameplay ratio drives high churn
- Technical instability forces progress loss
Growth Levers
- Implementing manual design controls would address the primary agency complaint
Market Threats
- Competitor content-update cadence outpaces current maintenance-only release cycles
What are the next best moves?
Ship manual painting controls because lack of agency is a top-3 complaint → increase session depth
Sentiment analysis identifies lack of agency as a primary driver of boredom.
Trade-off: Push the new stencil-asset library to Q3 to prioritize core-loop agency.
Audit ad-frequency logic because ad-disruption is the #1 churn driver → improve day-1 retention
High-frequency ad complaints appear in the majority of negative sentiment feedback.
Trade-off: Accept potential short-term ad-revenue dip to stabilize long-term LTV.
Fix level-reset bugs because technical instability is a primary negative sentiment driver → stabilize rating baseline
Users report progress loss as a critical friction point in the latest version.
Trade-off: No major lever displaced; capacity available in current maintenance sprint.
A counter-intuitive read
The game's reliance on automation is not a failure of design but a failed attempt to simplify the 'satisfying' loop, which ironically removes the very precision that makes competitors like Acrylic Nails! successful.
Feature Gaps vs Competitors
- Advanced acrylic shaping (available in Acrylic Nails!)
- Jewelry and accessory customization (available in Acrylic Nails!)
Key Takeaways
Nails Done! retains users through a satisfying core loop, but aggressive monetization and technical bugs threaten its long-term viability, so the PM must prioritize manual control features to differentiate from deeper competitors.
Where Is It Heading?
Declining
The hyper-casual simulation market is consolidating around titles that offer higher fidelity and deeper customization, leaving Nails Done! exposed. Without a shift toward manual design agency and reduced ad friction, the app will continue to lose share to competitors with more active content-update cadences.
Technical instability and progress-reset bugs in the latest version erode user trust, leading to increased churn pressure.
Aggressive ad frequency disrupts the core simulation loop, which suppresses session length and limits long-term player retention.