Report updated Apr 12, 2026

Nails Done! is a challenged games app that is free with in-app purchases. With a 4.4/5 rating from 14.9K reviews, it faces significant user friction. Users particularly appreciate addictive gameplay, though excessive advertising remains a common concern.

What Is Nails Done!?

Nails Done! is a hyper-casual nail simulation game by Lion Studios that differentiates itself through a precision-based clipping mechanic and high-quality haptic feedback. While it successfully taps into the 'satisfying' simulation trend, it is currently a legacy title with no updates since 2020. The app faces significant retention challenges due to extreme ad density and a limited level cap that users reach within two hours.

Current Momentum

v4.5 · 68mo ago

Zombie

Nails Done! has not received an update since September 2020 and is currently in a zombie state. No major feature updates are recorded in the recent version history.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Acrylic Nails!

Acrylic Nails!

By Crazy Labs

Other Rivals

Nail Stack!
Hello Kitty Nail Salon
Project Makeover
Tie Dye

7-Day Rank Pulse 🇺🇸

No ranking data

Main Category

GamesGrossing
AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Recent User Mood 🇺🇸

Frustrated
Frustrated
Addictive Gameplay
Excessive Advertising

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Nail Clipping Precision MechanicDifferentiator

A skill-based challenge requiring users to clip nails to a specific size without over-clipping.

Stencil-based Nail ArtStandard

A variety of stencil designs including flowers, zombies, and cute patterns.

Haptic FeedbackDifferentiator

Tactile vibrations integrated into the painting process to simulate the feel of applying polish.

Beauty Salon SimulationStandard

A progression-based loop where players manage customers and complete nail art requests.

Who is it for & how much does it cost?

Target Audience

Casual gamers and creative individuals interested in beauty, fashion, and satisfying simulation games.

Pricing

Freemium
  • Free to play with ad-supported gameplay
  • Potential in-app purchases for content or ad removal

Typical hyper-casual monetization model relying on high-volume ad impressions, though currently tuned too aggressively according to user feedback.

Who Built It?

Games

Enrichment in progress

Publisher profile available very soon

What other apps does Lion Studios make?

What do users think recently?

High confidence · 49 reviews analyzed

What is the recent mood?

Frustrated
Frustrated

Recent user voice shows a frustrated sentiment. Users appreciate addictive gameplay, but report excessive advertising and lack of content/repetitive.

What Users Love

Addictive Gameplay

Love this game a lot

I’m just so addicted to it it’s just the best game on my device

What Frustrates Users

Excessive Advertising

Every time you finish a nail there’s an add

You spend 89% watching adds and the other 11% tries to make us do the same thing

Lack of Content/Repetitive

There is only 44 levels... I finished it in 1-2 hours

These are the same styles of nails, color ect from 3 yrs ago

What is the competitive landscape for Nails Done!?

How's The Games Market?

Market outlook for this category

Available very soon

Games Market Trend

Games market trend & dynamics

Available very soon

The rivals identified

The Nemesis

Head to Head

Acrylic Nails! holds a significant edge due to its active development cycle and deeper feature set. While Nails Done! offers a unique precision mechanic, its lack of recent updates makes it a legacy title compared to the thriving ecosystem of the nemesis.

What sets Nails Done! apart

  • +

    Unique precision-based nail clipping mechanic that adds a skill element missing in pure art sims

  • +

    Stronger focus on haptic feedback integration during the painting process

What's Acrylic Nails!'s Edge

  • -

    Massively larger active user base and higher overall rating count

  • -

    More frequent technical updates and performance optimizations compared to the target app's 2020 last update

Contenders

-

Combines nail growth mechanics with obstacle-based runner gameplay

-

Focuses on extreme nail length as a core progression metric

Hello Kitty Nail Salon

Hello Kitty Nail Salon

4.5 (124K)

Budge Studios

A direct simulation competitor that leverages a powerful IP to dominate the younger demographic of the nail art market.

-

Strong brand recognition with pre-defined character-themed stencils

-

Includes a 'Free Style' mode that encourages more open-ended creativity

Peers

-

Focuses on fabric physics and color bleeding rather than precision clipping

-

Utilizes a similar stencil-based progression system

The outtake for Nails Done!

SWOT Analysis

Core Strengths

  • Unique precision-based clipping mechanic
  • Strong haptic feedback integration
  • Established brand with 14k+ ratings

Critical Frictions

  • No updates since September 2020
  • Extreme ad frequency (89% of time spent)
  • Low content ceiling (44 levels)

Growth Levers

  • ASMR audio integration to match 'Long Nails 3D'
  • Free Style mode to increase user agency
  • Acrylic shaping mechanics to compete with 'Acrylic Nails!'

Market Threats

  • Active development cycle of nemesis 'Acrylic Nails!'
  • Technical obsolescence on newer OS versions
  • High churn due to repetitive gameplay

What are the next best moves?

high

Rebalance Ad-to-Gameplay Ratio

Users report spending 89% of their time watching ads, which is the #1 driver of the 'Upset' sentiment and negative reviews.

high

Expand Level Library Beyond 44 Levels

Sentiment data shows users finish the entire game in 1-2 hours, leading to immediate churn and complaints about repetitiveness.

medium

Implement Manual Design/Free Style Mode

Users complain the game 'plays itself' and finishes painting for them, reducing the sense of creative agency found in competitors like 'Hello Kitty Nail Salon'.

Feature Gaps vs Competitors

  • Advanced acrylic application/filling (available in Acrylic Nails!)
  • Free Style creative mode (available in Hello Kitty Nail Salon)
  • ASMR audio triggers (available in Long Nails 3D)
  • Seasonal content updates (available in Acrylic Nails!)

Key Takeaways

Nails Done! is a legacy asset currently being milked for ad revenue without product reinvestment. While its precision clipping and haptics are strong differentiators, the 2020 update freeze and extreme ad density make it a prime target for displacement by Crazy Labs' more active and feature-rich 'Acrylic Nails!'.

Where Is It Heading?

Declining

Last updated Sept 2020 — the app is in maintenance mode while competitors innovate.

Upset sentiment regarding ad frequency (89% ads vs 11% play) indicates a focus on short-term monetization over retention.

Core mechanics remain 'addictive' to new users, but lack of content depth limits LTV.

Independent intel to help builders create better apps.

No publisher influence. No third-party bias. Built with objectivity in mind to serve the builder community.

Hope this helps & keep building! · Found an error?

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Cite this report

Marlvel.ai. “Nails Done! Intelligence Report.” Updated Apr 12, 2026. https://marlvel.ai/intel-report/games/nails-done

Agent Markdown (.md)·

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