Report updated Apr 6, 2026
No.Paint - Coloring Games
v1.2.11Casual gamers and art enthusiasts looking for a relaxing, stress-relieving creative outlet that requires no formal drawing skills.
What Is No.Paint - Coloring Games?
Launched Dec 11, 2018
Updated Dec 2024
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Intuitive coloring system where numbered sections correspond to specific colors for stress-free creation.
Ability to save and share a video of the coloring process to social platforms.
Allows artists to submit original work to be featured in the app, enhancing their reputation.
Regularly updated library of coloring pages across various categories like poly art and mandalas.
Includes tools like Tips and Shields to help users complete complex coloring pages.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
βRecent user voice shows a mixed sentiment. Users appreciate relaxing experience and content variety, but report app stability and crashing and aggressive monetization.β
What Users Love
This app is so relaxing app . When i play this game then i fill so relax
Relaxing way to spend my time unwinding.
I love the verity of pictures to color.
Alot of pics to choose from. Every pic i have done is lovely.
Pain Points
App keeps on crashing on opening
Every time I open the app, it closes out. It wonβt open.
Lots of features and has an appealing concept. 3 star too much upsell for premium.
An expensive subscription that doesn't stop the ads.
High confidence Β· 99 reviews available
What are the pros and cons?
Pros
- Unique Artist Collaboration Program
- Built-in Time-lapse sharing for social proof
- High rating volume on iOS (11k+) and Android (46k+)
- Daily content update cadence
Cons
- Significant technical instability (startup crashes)
- Aggressive paywalling of content
- High subscription cost relative to casual category
- Technical glitches in coloring completion
What is the market outlook?
Growth Opportunities
- Improve retention by fixing critical launch bugs
- Implement rewarded video to unlock premium content for non-subscribers
- Incorporate ASMR elements to compete with emerging hyper-casual trends
- Expand artist program to include community voting/social features
Market Threats
- Market dominance of Happy Color
- Emergence of ASMR-focused coloring apps (SayGames)
- User churn due to perceived low value in the free tier
Who competes with No.Paint - Coloring Games?
The Nemesis
Why it's a threat
- +
Higher rated at 4.8β vs 4.3β
- +
Exclusive Disney Content
Contenders
One of the longest-standing coloring apps with high brand recognition and a similar mix of free and premium content.
AR Virtual Gallery
The leader in the pixel-style variant of the color-by-number sub-genre, attracting the same casual gaming demographic.
Flower Garden Meta-Game
April - Oil Painting by Number
β 4.7 (27K)Crimson Pine Games
A strong alternative that uses a unique oil-painting aesthetic while maintaining the same color-by-number mechanics.
A strong alternative that uses a unique oil-painting aesthetic while maintaining the same color-by-number mechanics.
Recolor: Adult Coloring Book
β 4.5 (106K)Sumoing Ltd
A premium-positioned rival that competes heavily on the subscription model and high-end artistic content.
A premium-positioned rival that competes heavily on the subscription model and high-end artistic content.
Peers
Expands the color-by-number mechanic into 3D space, appealing to the same creative user base.
Timer-Free Gameplay
I Love Hue
β 4.8 (276K)Zut!
A color-based puzzle game that appeals to the same user desire for relaxing, aesthetic-driven gameplay.
A color-based puzzle game that appeals to the same user desire for relaxing, aesthetic-driven gameplay.
New Kids on the Block
A fast-growing hyper-casual take on coloring that leverages ASMR trends to steal top-of-funnel users.
Two-Stage Drawing Mechanics
An innovative hybrid game that combines different art styles and coloring techniques in a fast-paced format.
Multi-Style Art Creation
What are the key takeaways?
No.Paint - Coloring Games is a divisive games app that is available. With a 4.3/5 rating from 58.4K reviews, it receives mixed feedback from users. Users particularly appreciate relaxing experience, though app stability and crashing remains a common concern.
Best for: Casual gamers and art enthusiasts looking for a relaxing, stress-relieving creative outlet that requires no formal drawing skills.
How much does it cost?
Model: subscription
Monetization relies on a high-frequency subscription model with a 7-day free trial, using ad-supported free access to drive top-of-funnel user acquisition.
iOS Version
1.2.11
Android Version
2.6.5
Release Date
Dec 11, 2018
iOS Price
Free
Android Price
Free
Developer
EYEWIND LIMITED