Report updated Apr 15, 2026

Overview · Full Intel report in progress

Onmyoji is an established games app that is free with in-app purchases. With a 4.4/5 rating from 35.5K reviews, it shows polarized user reception.

What is Onmyoji?

Onmyoji is a turn-based RPG set in the Heian Period that tasks players with collecting and deploying spirits known as Shikigami. The game is notable for its high-fidelity Ukiyo-e art style, professional Japanese voice acting, and deep tactical customization through soul configurations.

Current Momentum

v1.8 · 2mo ago

Active

Last updated 84d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Games

No ranking data

Role PlayingGrossing

Rating Pulse 🇺🇸

What makes this app unique?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Shikigami CollectionStandard

Players collect and deploy diverse spirits, each offering unique tactical roles and gameplay mechanics.

Soul ConfigurationStandard

A deep customization system where equipping different souls allows players to modify a character's stats and combat performance.

Ukiyo-e Art StyleStandard

The game features high-quality graphics inspired by traditional Japanese art, complemented by a soundtrack from composer Shigeru Umebayashi.

Tactical Troop ManagementStandard

Combat requires strategic team building, balancing offensive, defensive, and support roles to overcome enemy encounters.

How much does it cost?

Freemium

Who Built It?

NetEase Games app icon 1
NetEase Games app icon 2
NetEase Games app icon 3
NetEase Games app icon 4

NetEase Games

(3.5M)

Delivering high-fidelity, competitive multiplayer experiences across diverse genres for a global mobile audience.

Portfolio

10

Apps

Free 9
Games100%

Who is NetEase Games?

NetEase has established a moat through technical optimization, successfully porting complex PC-style genres like Battle Royale and tactical FPS to a wide range of mobile hardware. Their strategy centers on high-production-value IPs and aggressive cross-media collaborations, positioning them as a primary global competitor in the mid-core and hard-core segments. A key strategic signal is their recent push into performance-optimized tactical shooters to capture market share in regions with diverse device capabilities.

Who is NetEase Games for?

  • Competitive mobile gamers
  • Fans of complex genres like FPS
  • MOBA who prioritize performance
  • Deep mechanical gameplay
Active

Portfolio momentum

Released 43 updates across 10 apps in the last 6 months with 80% of the portfolio remaining active — demonstrating an exceptionally high development cadence.

Last release · 15d agoActive apps · 8Abandoned · 2

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Onmyoji?

How's The Games Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Onmyoji

Key Takeaways

While praised for its unique art and production value, the game faces significant user criticism regarding its aggressive gacha mechanics and rapid meta-power creep.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Onmyoji, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Onmyoji Intelligence Report.” Updated Apr 15, 2026. https://marlvel.ai/intel-report/games/onmyoji

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