Report updated Apr 16, 2026

Overview · Full Intel report in progress

Red Herring is an established games app that is free with in-app purchases. With a 4.7/5 rating from 47.2K reviews, it shows polarized user reception.

What is Red Herring?

Red Herring is a word-categorization puzzle game developed by the creators of 7 Little Words and Moxie. Players group words into specific categories while navigating misleading 'Red Herring' terms designed to increase difficulty. The app offers a structured experience with three difficulty levels and no time limits.

Current Momentum

v2.5 · 6mo ago

Maintenance

Last updated 192d ago. 5 versions tracked.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Games

No ranking data

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Word Connection PuzzlesStandard

Players must identify and group related words into specific categories to solve each puzzle.

Red Herring MechanicStandard

Includes intentionally misleading words designed to challenge the player's categorization logic.

Difficulty ScalingStandard

Features three distinct difficulty levels to accommodate different skill sets.

Daily PuzzleStandard

Provides a recurring daily challenge alongside a base library of 25 puzzles.

How much does it cost?

Freemium

Who Built It?

Blue Ox Family Games

(227.4K)

Providing casual gamers with accessible, logic-based word puzzles designed for short daily brain-teasing sessions.

Portfolio

6

Apps

Free 5
Games100%

Who is Blue Ox Family Games?

Blue Ox has established a defensible niche by consolidating multiple distinct word-game mechanics into a single flagship hub, effectively cross-promoting their sub-brands to a unified user base. Their strategic advantage lies in a massive, proprietary library of over 10,000 puzzles and a commitment to accessibility features like VoiceOver that broaden their reach beyond the typical casual gamer. The publisher maintains a high-velocity live-ops cadence, prioritizing daily content retention over rapid portfolio expansion.

Who is Blue Ox Family Games for?

  • Casual puzzle enthusiasts
  • Trivia fans seeking logic-based word games for short
  • Daily sessions
Intense

Portfolio momentum

Maintained an intense update schedule with 14 releases in the last 6 months, with the majority of the portfolio receiving updates within the last 30 days.

Last release · 10d agoActive apps · 4Abandoned · 2

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Red Herring?

How's The Games Market?

Market outlook for this category

Available very soon

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Red Herring

Key Takeaways

A logic-focused word game that differentiates itself from standard puzzles by incorporating misleading distractors.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Red Herring, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Red Herring Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/intel-report/games/red-herring

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