Report updated Apr 22, 2026

Overview · Full Intel report in progress

Rules! is an established games app that is a paid app. With a 4.2/5 rating from 67 reviews, it shows polarized user reception.

What is Rules!?

Rules! is a fast-paced, multi-touch puzzle game that challenges players with memory-based tasks across a hundred-level maze. The app is notable for its award-winning design and cross-platform integration, including a dedicated mini-game for Apple Watch.

Current Momentum

v5.0

«RuLeS» позволит вам проходить онлайн-обучение в любом удобном месте с любого мобильного устройства. У вас всегда под рукой будет актуальное расписание занятий и возможность оперативно получать сообщения от организаторов курсов. Скачайте приложение RuLeS сегодня и постройте свою индивидуальную траекторию обучения и развития!

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Competition

Rivals identification in progress

7-Day Rank Pulse 🇺🇸

Casual
#93
NEW

Rating Pulse 🇺🇸

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

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What Are The Key Features?

Multi-touch Puzzle GameplayStandard

A fast-paced, order-based puzzle experience that increases in complexity as players progress.

Apple Watch IntegrationStandard

Includes a dedicated daily brain workout mini-game designed specifically for the wearable platform.

Customizable Game ModesStandard

Allows users to select between Beginner, Expert, and Timeless game types.

Animated Sticker PackStandard

Includes a collection of animated stickers for use within messaging.

How much does it cost?

Paid

Who Built It?

137b app icon 1
137b app icon 2
137b app icon 3
137b app icon 4

137b

(2)

Providing specialized digital learning platforms for corporate and academic institutions. Enabling structured remote education and professional development.

Portfolio

5

Apps

Free 4
Education100%

Who is 137b?

The publisher has pivoted from consumer-facing game development toward a B2B2C model, focusing on white-labeled learning management systems for Russian academic and corporate entities. Their moat is built on institutional integration, serving specific high-profile clients like the Moscow School of Management SKOLKOVO and the Graduate School of Management of St. Petersburg University. The strategic tension lies in the contrast between their legacy consumer game portfolio and their current, primary focus on enterprise-grade educational infrastructure.

Who is 137b for?

  • Corporate employees
  • University students
  • K-11 students utilizing institutional learning platforms
Active

Portfolio momentum

Released 4 updates across 5 apps in the last 6 months, indicating a consistent development cycle focused on their educational platform suite.

Last release · 35d agoActive apps · 4

Analysis in progress, available soon

What do users think recently?

Analysis in progress, available soon

Analysis in progress, available soon

What is the competitive landscape for Rules!?

How's The Games Market?

How does it evolve in the Games market?

ChartRankChange
iOSPaid#42
iOSPaid#951

Strategic analysis coming soon

SWOT, key takeaways & outlook

The outtake for Rules!

Key Takeaways

Rules! is a highly-acclaimed, premium puzzle game that balances simple, cute aesthetics with increasingly complex memory-based mechanics.

Where Is It Heading?

Trend analysis

Available very soon

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by Rules!, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Cite this report

Marlvel.ai. “Rules! Intelligence Report.” Updated Apr 22, 2026. https://marlvel.ai/intel-report/games/rules

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