By HABBY
Report updated May 7, 2026
SOULS
For mobile gamers interested in strategic RPGs and character collection who enjoy tactical, grid-based combat mechanics.
SOULS is a well-regarded games app that is free with in-app purchases. With a 4.4/5 rating from 115.9K reviews, it maintains solid user satisfaction. Users particularly appreciate absence of forced advertisements creates a refreshing experience for mobile rpg players, though pvp matchmaking imbalances create frustrating experiences for players entering higher tiers remains a common concern.
What is SOULS?
SOULS is a squad-based tactical RPG for mobile, featuring grid-based combat and hero collection mechanics.
Players hire SOULS for a visually immersive, ad-free tactical experience that avoids the intrusive monetization common in the idle-RPG genre.
Current Momentum
v3.12 · today
Active- Added new hero Rael and skin.
- Implemented hero ban system in Arena.
- Added auto-recommend to Pet Wishlist.
Active Nemesis
Idle Heroes - Idle Games
By DHGames
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Tactical grid-based positioning system requiring formation management to defeat enemies
Inventory of over 60 unique characters with individual skills and personalities
Competitive PvP mode featuring a hero ban system and seasonal deck restrictions
How much does it cost?
- Free to play
- In-app purchases for gems and resources
Freemium model relies on IAP-driven hero and artifact acquisition, with daily resource caps on competitive modes to control progression speed.
Who Built It?
HABBY
Bridging the gap between casual accessibility and mid-core depth through innovative one-handed action and roguelike progression systems.
Portfolio
12
Apps
Who is HABBY?
Habby has established a dominant position by pioneering the 'hybrid-casual' category, successfully blending the accessibility of hyper-casual controls with the deep retention hooks of mid-core RPGs. Their primary moat is a proprietary design language centered on 'one-handed action' and roguelike progression that competitors struggle to replicate with the same level of polish. A critical strategic signal is their shift toward 'Roguelike 2.0' and IP sequels, suggesting a move to consolidate their hold on the genre as the broader market faces rising user acquisition costs.
Who is HABBY for?
- Casual
- Mid-core mobile gamers seeking high-intensity action with low-barrier controls
- Long-term RPG progression
Portfolio momentum
Maintains an intense development pace with 29 releases in the last 6 months across a fully active 12-app portfolio.
What other apps does HABBY make?
What do users think recently?
High confidence · Latest 100 of 129 total reviews analyzed · Based on 129 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate absence of forced advertisements creates a refreshing experience for mobile rpg players, but report pvp matchmaking imbalances create frustrating experiences for players entering higher tiers.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for SOULS?
How's The Games Market?
How does it evolve in the Games market?
SOULS maintains a strong rating of 4.6 on iOS and 4.3 on Android, but the high volume of Android reviews (103k) relative to iOS (12k) indicates a platform-skewed user base that requires parity in feature updates to maintain retention.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇿🇦 South Africa | Role Playing | iOSGrossing | #61 | NEW |
| 🇯🇴 Jordan | Strategy | iOSFree | #97 | NEW |
The rivals identified
The Nemesis
Head to Head
SOULS must lean into its superior visual fidelity to capture the premium-casual segment, as it cannot currently out-scale the deep meta-game content of this established incumbent.
What sets SOULS apart
Offers a more modern, visually immersive art style that appeals to players fatigued by traditional 2D idle aesthetics.
Provides a more streamlined, less overwhelming onboarding experience for casual players entering the idle-RPG space.
What's Idle Heroes - Idle Games's Edge
Maintains a massive, established player base that ensures instant matchmaking and active community engagement at all times.
Delivers a significantly deeper meta-game through years of iterative hero balance and complex faction-based combat mechanics.
Contenders
Leverages globally recognized Marvel intellectual property to drive organic acquisition and lower long-term marketing costs.
Implements high-frequency live event cycles that keep the meta-game shifting every few weeks to prevent stagnation.
Provides a more action-oriented, real-time combat experience compared to the more passive, idle-focused mechanics of SOULS.
Offers extensive character customization through costume and gear systems that provide deeper progression paths for power users.
Peers
Focuses on social-heavy clan warfare and territory control rather than the hero-collection focus of SOULS.
Utilizes a distinct, humorous art direction that differentiates it from the dark, epic fantasy tone of SOULS.
Integrates survival-horror elements into the base-building loop, creating a different emotional hook for the player base.
Employs a more aggressive, high-velocity release schedule for new content to maintain engagement in a crowded market.
New Kids on the Block
Prioritizes social-emotional connection and non-verbal communication as the primary driver for player retention and engagement.
Delivers a high-fidelity, atmospheric world-building experience that sets a new industry standard for mobile graphical immersion.
The outtake for SOULS
Strengths to defend, gaps to attack
Core Strengths
- High-fidelity art style sustains organic install velocity
- Ad-free core experience differentiates from genre-standard ad bombardment
Critical Frictions
- PvP matchmaking lacks power-level balancing
- Late-game progression walls create pay-to-advance friction
Growth Levers
- Automated battle skip functionality would reduce churn on repetitive campaign tasks
Market Threats
- Idle Heroes' established meta-game content creates high switching cost for power users
What are the next best moves?
Ship automated battle skip functionality because manual re-runs are the top-requested feature → reduce churn on repetitive tasks
Sentiment analysis identifies battle skipping as the #1 request to mitigate chore fatigue.
Trade-off: Pause the development of new hero skins — automation has a higher impact on long-term retention.
Audit PvP matchmaking logic because power-level disparity is the top complaint → improve competitive sentiment
High-frequency complaints regarding lopsided arena matches threaten the retention of non-paying players.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The game's lack of ads is a strategic liability, not a strength, as it removes the primary mechanism for non-paying players to accelerate their progression, forcing a harder pay-wall that drives churn.
Feature Gaps vs Competitors
- Massive faction-based synergy systems (available in Idle Heroes but absent here)
- Cross-server competitive infrastructure (available in Idle Heroes but absent here)
Key Takeaways
SOULS holds its category lead through visual fidelity and an ad-free loop, but the lack of automation in late-game progression risks alienating the core player base, so the team must prioritize battle-skipping to prevent churn.
Where Is It Heading?
Stable
The squad-RPG market is consolidating around titles that offer deeper meta-game content and automated progression, leaving SOULS exposed to churn if it remains in maintenance-mode for quality-of-life features. The team must transition from content-only updates to core-loop refinement to prevent the player base from migrating to more mature incumbents.
The latest release added a hero ban system to the Arena, signaling active investment in competitive meta-game balance.
Persistent complaints about manual battle requirements indicate that the core loop is becoming a chore, which threatens long-term retention.