Report updated Apr 2, 2026
What Is Stray?
Launched Nov 10, 2023
Updated Dec 2023
What does it look like?
What are the key features?
Players control a cat to navigate, jump, and interact with a cybercity environment from a feline perspective.
Collaborate with a small flying drone named B-12 to solve puzzles and navigate the world.
Navigate neon-lit alleys and murky environments using stealth and agility to avoid threats.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
Gathering public signals...
Sentiment analysis will be available once enough user reviews are collected.
What are the pros and cons?
Pros
- Unique feline perspective gameplay
- High-fidelity atmospheric design
- Strong narrative-driven brand identity
Cons
- Brand dilution on Android due to unrelated app
- Lack of social media presence
- High price point for mobile
What is the market outlook?
Growth Opportunities
- Expanding into new mobile markets
- Leveraging the cat simulation niche
- Cross-platform marketing
Market Threats
- Direct competition from Little Kitty, Big City
- Market saturation of indie adventure games
- Platform-specific performance limitations
Who competes with Stray?
Contenders
GRIS
★4.5 (752)Devolver
Matches the high-fidelity, narrative-driven, atmospheric adventure experience that appeals to the same target audience.
Same Space
Coast to Coast AM Insider
Premiere Radio Networks, Inc.
A cinematic, puzzle-platformer that shares the dark, mysterious, and stealth-oriented tone of Stray.
Playdead's LIMBO
Playdead
An atmospheric puzzle-platformer that competes for the attention of players seeking narrative-heavy, environment-based challenges.
What are the key takeaways?
Stray is a divisive games app that is a paid app.
Best for: Narrative-driven adventure gamers and feline enthusiasts.
How much does it cost?
Model: paid
The iOS version follows a traditional premium console-to-mobile port model, while the Android version appears to be a separate, unrelated location-based utility app.
iOS Version
1.1
Android Version
0.1.1
Release Date
Nov 10, 2023
iOS Price
$29.99
Android Price
Free