By YANASE GAMES
Report updated Apr 18, 2026
Utsuro’s diary
For fans of psychological horror visual novels and narrative-driven games.
Overview · Full Intel report in progress
Utsuro’s diary is an established games app that is free with in-app purchases. With a 4.3/5 rating from 16.7K reviews, it shows polarized user reception.
What is Utsuro’s diary?
Current Momentum
v47 · 6mo ago
MaintenanceLast updated 186d ago. 4 versions tracked.
Competition
Rivals identification in progress
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What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
The core gameplay revolves around a written correspondence between the protagonist and his girlfriend.
The story follows a descent into a nightmare triggered by the seemingly innocent act of exchanging diaries.
The plot focuses on the relationship dynamics between the sociable student Hataro and the obsessive Utsuro.
How much does it cost?
Who Built It?
YANASE GAMES
Delivering narrative-driven horror and simulation experiences for fans of psychological storytelling. Focused on high-engagement, character-centric mobile visual novels.
Portfolio
13
Apps
Who is YANASE GAMES?
YANASE GAMES, INC. occupies a distinct niche in the mobile market by leveraging the 'yandere' and psychological horror tropes popularized by indie PC titles like Doki Doki Literature Club. Their strategy relies on high-intensity, character-driven narratives that encourage organic community discussion and user-generated content, such as live commentary. The primary tension in their model is the reliance on niche, high-churn narrative titles versus the need to maintain a consistent release cadence to keep their audience engaged. They have successfully transitioned from simple clicker mechanics to more complex, multi-ending visual novels that command higher user retention.
Who is YANASE GAMES for?
- Fans of psychological horror
- Anime-style visual novels
- Character-driven simulation games
Portfolio momentum
Released 9 updates across the portfolio in the last 6 months with consistent activity across top-performing titles.
What other apps does YANASE GAMES make?
Utsuro’s diary (Full version)
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Analysis in progress, available soon
What do users think recently?
Analysis in progress, available soon
Analysis in progress, available soon
What is the competitive landscape for Utsuro’s diary?
How's The Games Market?
Market outlook for this category
Available very soon
Strategic analysis coming soon
SWOT, key takeaways & outlook
The outtake for Utsuro’s diary
Key Takeaways
This title is a narrative-focused horror experience that leverages a diary exchange mechanic to build tension, though users have reported potential issues with data persistence after reinstallation.
Where Is It Heading?
Trend analysis
Available very soon