Report updated Apr 16, 2026

TL;DR:ibis Paint is a high-performance drawing application with over 500 million downloads, specializing in digital illustration and manga creation. Users feel Thrilled, praising feature richness but frustrated by ui/ux friction. ibis Paint is a feature-rich powerhouse that dominates the Android illustration market, but it is currently at a crossroads.|TL;DR:ibis Paint is a high-performance drawing application with over 500 million downloads, specializing in digital illustration and manga creation. Users feel Thrilled, praising feature richness but frustrated by ui/ux friction. ibis Paint is a feature-rich powerhouse that dominates the Android illustration market, but it is currently at a crossroads.

ibis Paint is a market-leading graphics & design app that is free with in-app purchases. With a 4.5/5 rating from 2.9M reviews, it delivers strong user satisfaction. Users particularly appreciate feature richness, though ui/ux friction remains a common concern.

What is ibis Paint?

ibis Paint is a high-performance drawing application with over 500 million downloads, specializing in digital illustration and manga creation. It distinguishes itself through a massive library of 47,000+ brushes and a unique social feature that allows users to share and learn from drawing process videos. The app maintains a strong market position, currently ranked #5 in the US Paid Graphics & Design category, by leveraging a cross-platform strategy that captures the Android market where its main rival, Procreate, is absent.

Current Momentum

v14.0 · 3d ago

Steady

ibis Paint 14.0.0 introduced multi-palette management, QR code sharing, and expanded CMYK/grayscale export support. The app maintains a steady cadence of feature-rich updates.

AI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

Active Nemesis

Procreate

Procreate

By Savage Interactive Pty

Other Rivals

Adobe Fresco: Draw & Paint App
Sketchbook® Premium
MediBang Paint – Drawing & Art
Clip Studio Paint for iPhone
Concepts
FlipaClip: Draw 2D Animation
Linearity Curve Graphic Design
Infinite Painter

7-Day Rank Pulse 🇺🇸

Graphics & Design
#6
2

Rating Pulse 🇺🇸

Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.

What makes this app unique?

What Does It Look Like?

How Is The App's Momentum Right Now?

Loading...

What Are The Key Features?

Drawing Process RecordingDifferentiator

Records the entire drawing process as a video for sharing and learning

Extensive Brush LibraryDifferentiator

Over 47,000 types of brushes including various pens, markers, and stamps

Social Community & LearningDifferentiator

Integrated platform to share artwork, watch process videos, and learn techniques

AI-Powered ToolsDifferentiator

Includes AI Disturbance to prevent unauthorized AI training and AI Super-resolution

How much does it cost?

Freemium
  • Free version (ibis Paint X) with advertisements
  • Paid version (ibis Paint) at $15.99 (one-time)
  • Premium Membership (Monthly/Yearly) for cloud storage and advanced tools

Uses a high-volume free-to-play model to drive acquisition, monetizing through ad-removal upgrades and recurring subscriptions for power users requiring cloud storage and vector tools.

Who Built It?

ibis

(2.9M)

Empowering digital artists with professional-grade illustration tools and a social ecosystem for sharing the creative process on mobile.

Portfolio

2

Apps

Free 1
Graphics & Design100%

Who is ibis?

ibis inc. has established a dominant position in the mobile illustration market by prioritizing social learning and process recording over traditional static toolsets. Their primary moat is a massive community-driven network effect where users share time-lapse videos of their work, creating a self-sustaining educational environment that desktop-legacy incumbents struggle to replicate. The publisher maintains a disciplined dual-track monetization strategy, successfully balancing a high-volume ad-supported version with a premium paid tier.

Who is ibis for?

  • Digital artists
  • Manga creators
  • Ranging from hobbyists to professionals
  • Who value mobile portability
Active

Portfolio momentum

Maintains an active development cycle with 9 updates across its 2 flagship titles in the last 6 months, with the most recent major release occurring 15 days ago.

Last release · 15d agoActive apps · 2

What do users think recently?

High confidence · Latest 100 of 2.9M total reviews analyzed

How did the latest release land?

Overall
4.5/ 5
(2.9M)
Current version
4.7/ 5
+0.3 vs overall
(3.9K)
Main signal post-update: feature Richness.

What is the recent mood?

Thrilled

Recent user voice shows a thrilled sentiment. Users appreciate feature richness and accessibility and value, but report ui/ux friction and ad-related stability.

What Users Love

Feature Richness
Accessibility and Value

What Frustrates Users

UI/UX Friction
Ad-Related Stability

What is the competitive landscape for ibis Paint?

How's The Graphics & Design Market?

How does it evolve in the Graphics & Design market?

ChartRankChange
Paid#6

The rivals identified

The Nemesis

Head to Head

ibis Paint should defend its position by doubling down on its 'all-in-one' asset library and Android accessibility, while Procreate remains the target for high-end professional iPad workflows.

What sets ibis Paint apart

  • Cross-platform availability on Android allows ibis to capture the massive non-Apple hardware market where Procreate is absent.

  • Deep specialized toolset for Manga/Webtoon creators, including 46 screentones and 27,000+ pre-made materials.

What's Procreate's Edge

  • Professional-grade 3D texture painting and AR preview capabilities for industrial designers and character artists.

  • Superior brush customization engine (Brush Studio) with more granular dual-brush and stabilization settings.

Contenders

Hybrid vector and raster workflow allows users to scale artwork infinitely without losing pixel quality.

Live Brushes use AI to simulate the physical behavior of oil and watercolor, providing a more 'analog' feel than ibis's digital-first brushes.

Ultra-clean 'Zen' interface that hides all UI elements during active strokes to maximize screen real estate.

Perspective guides and predictive stroke tools optimized for industrial design and architectural sketching rather than finished illustration.

Integrated cloud-saving and team project features allow multiple artists to work on the same comic manuscript simultaneously.

Specialized 'Snap' rulers for perspective and speed lines are more robust for comic paneling than ibis's general-purpose rulers.

Advanced 3D posing mannequins that allow artists to set up complex anatomy references directly on the canvas.

Vector layer support specifically for line art, allowing users to move and edit individual strokes after they are drawn.

Peers

Infinite canvas architecture allows for unlimited brainstorming and large-scale mural planning.

Precision-focused toolset including CAD-like measurement tools and object-based editing.

Frame-by-frame animation timeline with onion skinning and audio syncing capabilities.

Social-first export options optimized for TikTok and YouTube Shorts creators.

AI-powered 'Auto Trace' feature converts raster photos into editable vector paths instantly.

Focus on marketing assets (social media templates, icons) rather than freehand digital painting.

Advanced perspective grids (1-point, 2-point, 3-point, and curvilinear) that surpass ibis's standard rulers.

Unique 'Clone' tool that allows artists to turn any photo into a paintable texture in real-time.

New Kids on the Block

Introduces 'Performing'—a feature that records user gestures in real-time to create complex animations without keyframes.

Supports massive resolutions and hundreds of layers, leveraging iPad silicon in ways ibis Paint's general engine cannot.

The outtake for ibis Paint

Strengths to defend, gaps to attack

Core Strengths

  • Massive asset library (47k+ brushes, 27k+ materials)
  • Strong Android presence where Procreate is unavailable
  • Unique integrated social learning via process videos
  • High user loyalty with long-term retention

Critical Frictions

  • Dated UI aesthetic causing friction with long-term users
  • Stability issues (freezes/crashes) linked to ad-banner delivery
  • Lack of audio support in the animation feature set

Growth Levers

  • Modernize UI to compete with minimalist professional tools
  • Add 3D painting capabilities to match Procreate's engine
  • Enhance team collaboration tools for manga/comic manuscripts

Market Threats

  • HiPaint capturing Android users with a modern Procreate-style UI
  • Procreate Dreams disrupting the mobile 2D animation market
  • Adobe Fresco's AI-driven 'Live Brushes' attracting analog-style artists

What are the next best moves?

high

Modernize the UI/UX layout

UI/UX Friction is a medium-frequency complaint theme where users explicitly state the design is 'old looking' and the recent update was unwanted.

medium

Integrate audio support for Animation features

Users explicitly requested audio for animations in reviews, and competitors like FlipaClip already offer this functionality.

high

Optimize ad-banner stability

Ad-related crashes are a significant stability complaint that directly impacts the user experience for the high-volume free user base.

Feature Gaps vs Competitors

  • 3D model painting and lighting (available in Procreate)
  • Audio syncing for animations (available in FlipaClip and Procreate Dreams)
  • Infinite canvas (available in Concepts)
  • Advanced 3D posing mannequins (available in Clip Studio Paint)
  • Real-time team collaboration for comic manuscripts (available in MediBang Paint)

Key Takeaways

ibis Paint is a feature-rich powerhouse that dominates the Android illustration market, but it is currently at a crossroads. To maintain its lead, the PM must prioritize a UI modernization that balances professional aesthetics with existing functionality, while addressing the stability of its ad-supported tier to prevent churn to emerging 'Procreate-style' clones on Android.

Where Is It Heading?

Stable

v14.0.1 (April 2026) added CMYK support and Shape tool enhancements — shows active investment in professional workflows.

User mood is 'Frustrated' regarding the recent UI update — indicates a risk of alienating the core loyal user base.

Maintains #5 Paid ranking in US — suggests strong commercial demand despite UI complaints.

FAQ

Is ibis Paint good for beginners?
Yes. User reviews highlight that the app is beginner-friendly and includes starting tutorials to help new users navigate its extensive toolset. The free version (ibis Paint X) also allows beginners to explore professional features without an upfront cost.
What is the difference between ibis Paint and Procreate?
ibis Paint is cross-platform (iOS/Android) and features specialized Manga tools and an integrated social community. Procreate is iOS-exclusive, uses a one-time purchase model, and offers advanced 3D painting and a more minimalist, gesture-heavy interface.
Does ibis Paint X have intrusive ads?
ibis Paint X is ad-supported. While users appreciate being able to unlock premium brushes by watching ads, some report that ad banners can cause the app to freeze or crash unexpectedly during use.
Can I use ibis Paint for animation?
Yes, ibis Paint includes an animation feature with onion skinning. However, users currently note a limitation: it does not support adding audio to animations, unlike specialized peers like FlipaClip.

Disclosure

Independent intel to help builders create better apps.

AI-powered analysis with editorial review, built from publicly available sources. See methodology.

Marlvel.ai is not affiliated with, endorsed by, or sponsored by ibis Paint, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Hope this helps & keep building! · Found an error?

What's new in this report

The app has matured its professional feature set with AI and CMYK support but is experiencing significant user pushback regarding UI design and ad-related stability.

added

AI-Powered Tools

declined

UI/UX Friction

declined

Ad-Related Stability Issues

added

New Competitive Threats

improved

Pricing Transparency

Cite this report

Marlvel.ai. “ibis Paint Intelligence Report.” Updated Apr 16, 2026. https://marlvel.ai/intel-report/graphics-design/ibis-paint

Agent Markdown (.md)·

Data licensed under CC-BY-NC 4.0