Report updated Apr 6, 2026
WOWSHI - Pattern Tape Coloring
v1.1Craft lovers, journaling enthusiasts, and individuals seeking a relaxing, stress-relieving creative outlet through digital art.
What Is WOWSHI - Pattern Tape Coloring?
Launched Nov 27, 2021
Updated Aug 2023
What users think iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
What does it look like?
What are the key features?
Digital coloring experience using decorative Japanese washi tape patterns instead of standard solid colors.
Generates a video playback of the user's coloring process to relive the creative journey.
Access to over 200+ unique tape designs with adjustable pattern density and shuffle modes.
Includes authentic crafty sound effects, support for custom playlists, or a silent mode for focus.
Over 90+ curated templates including festive, nature, and lifestyle illustrations.
What do users think? iIndependent intel reports to help builders create better apps or enhance existing ones. Still in beta, accuracy and relevancy get better every day. For informational purposes only.
“Recent user voice shows a thrilled sentiment. Users appreciate relaxing and creative experience and aesthetic design and variety, but report limited content and customization and technical glitches and ux.”
What Users Love
It helps me relax and be happy
Relaxing and helps with creativity
The washi tapes are adorable, every single pattern is so aesthetic
It has so many designs to choose from!
Pain Points
Nice, but limited in designs. I can't create my own washi tape pattern.
I would add more variety of washi and a option to washi your own photos!
Most of the time the colouring doesn't work which is VERY annoying
please add a way to turn off the vibration
High confidence · 238 reviews available
What are the pros and cons?
Pros
- Unique Washi Tape mechanic provides a strong visual differentiator
- High user satisfaction and emotional resonance
- Integrated sensory experience (audio + visual)
- Creation Recap feature encourages social sharing
Cons
- Small content library (90+ templates)
- Infrequent update cycle on iOS
- Lack of user-generated content (UGC) features
- Limited social media presence
What is the market outlook?
Growth Opportunities
- Introduce custom pattern creation tools
- Integrate with digital journaling platforms
- Leverage ASMR marketing trends
- Implement a subscription model for monthly content drops
Market Threats
- User churn due to content exhaustion
- Feature replication by larger competitors like Lake
- Technical debt from infrequent platform updates
- Rising competition from sensory-focused ASMR apps
Who competes with WOWSHI - Pattern Tape Coloring?
The Nemesis
Lake Erie Boating Weather
★4.2 (135)LW Brands, LLC
The primary rival in the 'aesthetic coloring' sub-genre, focusing on mindfulness, artist-curated patterns, and a high-end creative experience.
The primary rival in the 'aesthetic coloring' sub-genre, focusing on mindfulness, artist-curated patterns, and a high-end creative experience.
Contenders
Recolor: Adult Coloring Book
★4.5 (106K)Sumoing Ltd
A strong rival that emphasizes unique textures, 3D effects, and a massive library of patterns for a non-traditional coloring experience.
A strong rival that emphasizes unique textures, 3D effects, and a massive library of patterns for a non-traditional coloring experience.
Color Therapy Coloring Number
★4.6 (48K)Miinu Limited
Focuses on the social and aesthetic side of coloring with a heavy emphasis on 'vibes' and stress relief.
Focuses on the social and aesthetic side of coloring with a heavy emphasis on 'vibes' and stress relief.
April - Oil Painting by Number
★4.7 (27K)Crimson Pine Games
Uses a unique 'oil paint' texture mechanic that appeals to users seeking tactile, non-solid color digital art.
Uses a unique 'oil paint' texture mechanic that appeals to users seeking tactile, non-solid color digital art.
Zen Color - Color By Number
★4.8 (372K)Oakever Games
A high-volume competitor focusing on the relaxation and flow-state aspects of simple pattern completion.
A high-volume competitor focusing on the relaxation and flow-state aspects of simple pattern completion.
Peers
The market leader in digital coloring; while simpler in mechanic, it commands the largest share of the 'relaxing coloring' user base.
Exclusive Disney Content
Paper: Sketch, Draw & Create
★4.6 (71K)Evernote Corporation
A creative sketching app that prioritizes the tactile feel of tools and journals, attracting the same journaling enthusiasts.
A creative sketching app that prioritizes the tactile feel of tools and journals, attracting the same journaling enthusiasts.
New Kids on the Block
Capitalizes on the ASMR and sensory trends in coloring, threatening WOWSHI's 'immersive audio' value proposition.
Two-Stage Drawing Mechanics
What are the key takeaways?
WOWSHI - Pattern Tape Coloring is a thrilling graphics & design app that is free with in-app purchases. With a 4.6/5 rating from 238 reviews, it thrills its users from users. Users particularly appreciate relaxing and creative experience, though limited content and customization remains a common concern.
Best for: Craft lovers, journaling enthusiasts, and individuals seeking a relaxing, stress-relieving creative outlet through digital art.
How much does it cost?
Model: freemium
The app uses a free-to-play model focused on creative expression, likely monetizing through content expansion packs (tapes/templates) rather than aggressive subscriptions.
iOS Version
1.1
Android Version
1.43
Release Date
Nov 27, 2021
iOS Price
Free
Android Price
Free