Report updated Apr 19, 2026
Baby Steps - Growing Together
For parents of newborns and children up to 3 years old who are looking for a simple, organized way to track developmental milestones.
Baby Steps - Growing Together is an established health & fitness app that is completely free. With a 3.1/5 rating from 8 reviews, it shows polarized user reception.
What is Baby Steps - Growing Together?
Current Momentum
v1.4 · 91mo ago
ZombieThe app is currently in maintenance mode with no major updates recorded in the provided history.
Active Nemesis
Huckleberry: Baby & Child
By Huckleberry Labs
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Allows parents to mark and track specific achievements across motor, cognitive, language, and social-emotional skills.
Provides informative content on what to expect during the first 3 years of a child's development.
Ability to add multiple children to a single list to track individual progress.
How much does it cost?
- Completely free to use
The app is a legacy free utility with no monetization strategy, which is a rare but potentially unsustainable model compared to the subscription-heavy landscape of its competitors.
Who Built It?
TEDRA SOFT SRL
Providing specialized health utilities and classic casual games for families and hobbyists seeking simple, functional mobile experiences.
Portfolio
13
Apps
Who is TEDRA SOFT SRL?
TEDRA SOFT SRL maintains a distinct dual-track positioning, balancing a high-volume legacy portfolio of classic games with a dominant niche in pediatric health utilities. Their primary moat is the massive historical footprint of their health tracking tools, which continue to capture organic traffic despite a minimalist design aesthetic. A significant strategic pivot is currently underway as the publisher attempts to transition from ad-supported utilities toward 'Wisdom,' a professional services marketplace, signaling a move into higher-complexity platform operations.
Who is TEDRA SOFT SRL for?
- Parents
- Caregivers monitoring child health indicators
- Alongside casual gamers seeking low-complexity classic card
- Puzzle games
Portfolio momentum
The publisher maintains an active development cycle with 9 releases in the last 6 months and over 50% of the portfolio currently receiving updates.
What other apps does TEDRA SOFT SRL make?
Self Help Classics .
Tap Soccer - Champions
Acertijos y Adivinanzas
Smart Riddles - Brain Teasers
Child BMI Calculator (Body Mass Indicator for Children and Adolescents)
Bistro Cook
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for Baby Steps - Growing Together?
How's The Health & Fitness Market?
Market outlook for this category
Available very soon
The rivals identified
The Nemesis
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Higher rated at 4.9★ vs 3.1★
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Features the 'SweetSpot' AI sleep predictor to forecast nap times — target app is a static manual logger.
- -
Offers professional pediatric sleep consultant reviews within the app, moving beyond simple milestone tracking into expert services.
Contenders
Provides 'Glow AI' insights that compare a baby's data against millions of other users to identify patterns.
Integrates a social community (Glow Community) directly into the tracking flow for peer-to-peer advice.
Kinedu: Baby Development
★3.1 (42.1K)Kinedu, Inc
⚡The primary rival for developmental guidance, offering a massive library of video-based activities.
Provides 1,800+ video-based play activities tailored to specific milestones — target app only provides text descriptions.
Includes a 'Developmental Assessment' designed with Stanford University experts to create a personalized roadmap.
Ovia Parenting & Baby Tracker
★4.6 (13.1K)Ovuline, Inc.
⚡A strong medical-grade alternative that integrates milestone tracking with a broader family health ecosystem.
Includes a 'Milestone Checklist' that allows users to share data directly with clinicians via PDF exports.
Features a 'Daily Brief' that delivers personalized articles based on the child's exact age and developmental stage.
Peers
Uses a proprietary 'Leap' calendar to predict periods of fussiness based on mental development stages.
Focuses on the 'why' behind baby behavior (mental development) rather than just the 'when' of physical milestones.
Pathways.org Baby Milestones
★4.9 (997)Pathways Foundation
The most direct functional peer, focusing on clinical milestone accuracy and early intervention.
Non-profit positioning provides high-authority, clinician-vetted content for free, removing the paywall friction found in commercial rivals.
Uses a 'Mastered/Not Yet' binary tracking system for milestones that simplifies the UX compared to the target's list-based marking.
Baby Tracker - Newborn Log
★4.8 (227K)Nighp Software LLC
⚡The gold standard for high-frequency utility logging with a massive user base.
Optimized for speed with one-tap logging for feedings and diapers — target app is more guide-heavy and slower to interact with.
Supports Apple Watch complications for glanceable tracking, whereas the target is iPhone-only.
BabySparks - Development App
★4.1 (14.7K)BabySparks Inc
⚡A peer focused on the 'action' following a milestone, providing daily play programs.
Generates a 'Daily Play Program' consisting of 3-5 activities to help the baby reach the next milestone.
Categorizes development into 5 specific areas (Gross Motor, Fine Motor, Cognitive, Language, Self-Help) for more granular tracking.
New Kids on the Block
Integrates with physical 'Cubtale Buttons' (IoT) to allow logging without opening the app.
Features a 'Smart Watch' first UI design, prioritizing quick-action logging over long-form reading.
Lovevery: Baby & Toddler App
★5.0 (13K)Lovevery, Inc
⚡A rising threat that ties digital milestone tracking to a premium physical toy subscription service.
Directly links milestones to specific physical 'Play Kits', creating a seamless physical-to-digital feedback loop.
Offers a 'Play Guide' that uses professional photography and high-production video to demonstrate developmental activities.
The outtake for Baby Steps - Growing Together
Strengths to defend, gaps to attack
Core Strengths
- Completely free with no in-app purchases
- Supports multiple children in one interface
- Simple, distraction-free manual logging
Critical Frictions
- No updates since October 2018 (v1.4)
- Lack of video-based developmental content
- No data export or clinician sharing features
- No multi-user/caregiver synchronization
Growth Levers
- Add PDF export for pediatric appointments (competitor Ovia feature)
- Integrate video demonstrations for milestones (competitor Kinedu feature)
- Implement cloud sync for multi-device access
Market Threats
- High-velocity AI competitors like Huckleberry
- Hardware-integrated apps like Cubtale and Lovevery
- Clinical authority of non-profit apps like Pathways.org
What are the next best moves?
Conduct a technical audit for iOS 17+ compatibility.
The app has not been updated since 2018 (v1.4), posing a significant risk of crashing or UI breakage on modern devices.
Develop a PDF 'Milestone Report' export feature.
Competitor Ovia Parenting uses this to provide clinical value, whereas this app is currently a data silo.
Evaluate a pivot to a 'Privacy-First/Offline' positioning.
Since the app lacks the AI and community features of Glow or Huckleberry, it could differentiate by marketing its local-only data storage.
Feature Gaps vs Competitors
- AI Sleep Prediction (available in Huckleberry)
- Video-based play activities (available in Kinedu)
- Clinician PDF exports (available in Ovia)
- IoT/Hardware logging buttons (available in Cubtale)
- Social community integration (available in Glow Baby)
Key Takeaways
Baby Steps is a stagnant legacy utility that has been outpaced by the 'Smart Parenting' movement. While its simplicity and free model are strengths, the lack of updates since 2018 makes it a high-risk recommendation for modern users. If I were the PM, I would prioritize a technical refresh and data export capabilities to prevent total irrelevance against high-velocity rivals like Huckleberry.
Where Is It Heading?
Declining
Last updated Oct 2018 — indicates the app is in maintenance mode with no active feature investment.
Only 8 ratings since 2016 — suggests extremely low user acquisition and retention in a crowded market.