Report updated May 19, 2026
BMI Calculator
For individuals and parents monitoring weight and health metrics who require support for multiple international measurement standards.
BMI Calculator is an established health & fitness app that is free with in-app purchases. With a 4.7/5 rating from 159.1K reviews, it shows polarized user reception.
What is BMI Calculator?
BMI Calculator is a health utility app for iOS and Android that provides weight-based health metrics using international classification standards.
Users hire this app for quick, offline-accessible health screening that avoids the complexity and data-entry demands of full-scale diet trackers.
Current Momentum
v2.0 · 4d ago
Intense- Fixed measurement unit reset bug.
- Ships minor usability improvements.
Active Nemesis
BMI Calculator – Weight Loss
By Steffen Mayer
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Toggle between WHO and DGE German Nutrition Society standards for BMI evaluation
Calculates BMI for children ages 7 and up using specialized growth metrics
Real-time color-coded feedback on BMI status via animated UI element
How much does it cost?
- Free version with ad support
Ad-supported model monetizes 5 million+ installs via high-volume display inventory.
Who Built It?
Elshan Aliyev
Providing high-utility Android tools and productivity applications designed for streamlined daily task management and system optimization.
Portfolio
13
Apps
Who is Elshan Aliyev?
Splend Apps operates as a high-volume utility studio, focusing on 'evergreen' Android system tools and productivity essentials rather than trend-dependent content. Their moat is built on a decade-long presence in the Google Play ecosystem, allowing them to maintain dominant search visibility for generic utility keywords. The current strategic signal is a diversification from basic system utilities into specialized lifestyle verticals like finance and health, leveraging their established distribution infrastructure.
Who is Elshan Aliyev for?
- General Android users seeking lightweight
- Functional alternatives to stock system apps for productivity
- Audio recording
- Utility tasks
Portfolio momentum
Maintained an intense release cadence with 31 updates in the last 6 months, ensuring the active portfolio remains compatible with current Android standards.
What other apps does Elshan Aliyev make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for BMI Calculator?
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
The app maintains a high 4.69 rating across 159,079 total ratings, though it currently sits at #92 in the US Health & Fitness category. The gap between its high user satisfaction and its sub-100 chart rank signals that while the utility is effective, it lacks the retention loops to maintain top-tier visibility.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇺🇦 Ukraine | Health & Fitness | AndroidFree | #23 | ▼2 |
| 🇫🇮 Finland | Health & Fitness | AndroidFree | #194 | ▼10 |
The rivals identified
The Nemesis
BMI Calculator – Weight Loss
★4.6 (128.8K)Steffen Mayer
⚡This app is the most direct functional equivalent to the target, sharing the exact same core utility and niche focus with a massive, established user base.
Head to Head
The target app must decide whether to remain a specialized utility or expand into weight loss tracking to prevent users from migrating to this more comprehensive alternative.
What sets BMI Calculator apart
Offers a more specialized choice of classification systems like DGE German Nutrition Society.
Provides a more focused, lightweight user experience centered on the animated visual gauge.
What's BMI Calculator – Weight Loss's Edge
Integrates broader weight loss tracking features that encourage longer-term user retention than simple BMI checks.
Benefits from a massive, established review volume that provides significant social proof for new users.
Contenders
Utilizes a massive food database and barcode scanner to provide value far beyond simple BMI metrics.
Maintains an aggressive release schedule of 25 updates in six months, signaling high operational maturity.
Employs a unique psychological coaching model that differentiates it from standard utility-based BMI calculators.
Leverages a massive, highly-engaged user base to create a strong community-driven health ecosystem.
Provides deep-dive macro tracking specifically tailored for ketogenic and low-carb diet adherents.
Offers a highly specialized feature set that creates a strong lock-in for specific diet-focused users.
Peers
Uses camera-based heart rate variability analysis to provide real-time stress and energy level insights.
Aggregates data from multiple wearables to provide a holistic health dashboard for power users.
Calorie Counter - MyNetDiary
★4.8 (146.6K)MyNetDiary Inc.
⚡A highly-rated calorie tracking app that serves the same health-conscious audience with broader functionality.
Integrates comprehensive nutrition logging that makes simple BMI calculation feel like a secondary feature.
Maintains a high-velocity update cycle of 14 releases in six months to improve user experience.
Pacer Pedometer Step Counter
★4.9 (303.9K)Pacer Health, Inc
⚡Focuses on physical activity tracking, serving as an adjacent utility for users interested in health metrics.
Prioritizes passive activity tracking via pedometer integration rather than active manual BMI data entry.
Builds a social-first experience by allowing users to join groups and participate in fitness challenges.
Fitbod: Gym & Fitness Planner
★4.8 (267.9K)Fitbod Inc.
⚡Targets the fitness-focused segment with personalized workout planning rather than just health metric tracking.
Uses AI-driven algorithms to generate personalized workout routines based on user equipment and goals.
Focuses on the 'active' side of health, contrasting with the target's 'measurement' focus.
New Kids on the Block
AI Calorie Counter - Appediet
★4.7 (59.2K)Appediet Information PTE. LTD
⚡A recent market entrant leveraging AI to automate food tracking, showing rapid iteration with 15 releases in six months.
Uses AI-powered image recognition to simplify the tedious process of manual food logging.
Focuses on reducing user friction through automated data entry, directly challenging manual-input apps.
The outtake for BMI Calculator
Strengths to defend, gaps to attack
Core Strengths
- Multi-system classification (WHO/DGE) expands addressable market in DACH region
- Offline-first architecture ensures utility in low-connectivity environments
- Age-specific growth charts capture the parent-user segment
Critical Frictions
- Manual data entry creates high friction compared to automated trackers
- Lack of long-term retention loops leads to single-use churn
- No wearable integration limits data accuracy
Growth Levers
- Integrate wearable data to automate BMI updates
- Add pregnancy-specific tracking to expand the health-monitoring lifecycle
- Implement cloud-sync for cross-device preference persistence
Market Threats
- AI-powered food trackers reduce manual entry friction
- Established weight-loss platforms offer deeper value
- High-frequency update cycles from rivals erode utility-app relevance
What are the next best moves?
Integrate wearable data because manual entry is the top friction point → increase daily active users
Competitors like Welltory use biometric aggregation to provide deeper value than manual BMI entry.
Trade-off: Pause the DGE classification localization update — wearable integration has a higher impact on retention.
Ship cloud-sync because preference persistence is a common utility requirement → reduce churn on new device setup
Settings persistence is currently local-only, limiting the app's utility for multi-device users.
Trade-off: Delay the UI gauge animation polish — cloud-sync provides more functional value.
A counter-intuitive read
The app's offline-first design is a liability, not an asset, because it prevents the data-syncing and community-engagement loops that modern health-conscious users expect from their primary tracking tools.
Feature Gaps vs Competitors
- Wearable data integration (available in Welltory but absent here)
- Automated food logging (available in Appediet but absent here)
Key Takeaways
BMI Calculator maintains a strong utility base through specialized international standards, but its reliance on manual input leaves it exposed to automated competitors, so the PM should prioritize wearable integration to transition from a one-off tool to a persistent health tracker.
Where Is It Heading?
Mixed Signals
The health-tracking market is consolidating around automated, AI-driven platforms that minimize user effort. BMI Calculator remains a stable utility, but its lack of automation makes it vulnerable to losing users to competitors that integrate with wearables and food databases.
Manual data entry requirements create high friction, which accelerates user churn compared to automated tracking competitors.
Support for DGE German Nutrition Society standards provides a defensible niche in the DACH market that broader trackers ignore.