By BodyFast
Report updated May 20, 2026
BodyFast: Intermittent Fasting
For individuals seeking weight loss or health improvement through intermittent fasting who prefer structured, personalized guidance over manual tracking.
BodyFast: Intermittent Fasting is an established health & fitness app that is free with in-app purchases. With a 4.7/5 rating from 509.4K reviews, it shows polarized user reception. Users particularly appreciate intermittent fasting timer provides a simple and effective way to track daily progress, though subscription cancellation process is intentionally difficult and leads to recurring unauthorized charges remains a common concern.
What is BodyFast: Intermittent Fasting?
BodyFast is an intermittent fasting tracker and coaching app for iOS and Android that provides personalized fasting plans and progress monitoring.
Users hire BodyFast to simplify weight loss through structured fasting windows, replacing manual tracking with automated coaching to reduce the cognitive load of diet management.
Current Momentum
v4.1 · 1mo ago
Maintenance- Shipped AI Food Scanner feature.
- Enhanced personalized fasting plan algorithm.
- Launched expert fasting advice feed.
Active Nemesis
Noom Weight Loss, Food Tracker
By Noom
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
Recent User MoodAI-powered deep analysis surfacing high-signal insights. Still in beta, accuracy improves daily. For informational purposes only.
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Weekly personalized fasting plans generated based on user progress and goals
Camera-based meal analysis providing instant calorie, macro, and nutrition insights
Clock-based tracking for fasting windows with push notifications
How much does it cost?
- Free tier with basic fasting plans
- Premium tier (BodyFast Coach) with personalized plans and full recipe access
Freemium model gates personalized coaching and advanced tracking tools behind a subscription to drive recurring revenue.
Who Built It?
Supporting users in weight management and healthy habit formation through structured intermittent fasting plans. Providing personalized fasting timers and coaching for individuals seeking health improvement.
Portfolio
1
Apps
Who is BodyFast?
BodyFast has secured a dominant position in the intermittent fasting niche by bundling tracking tools with a subscription-based coaching service. Their moat is built on a high-volume user base that provides the data necessary to refine personalized fasting plans, creating a feedback loop that is difficult for generic fitness trackers to replicate. The strategic tension lies in their reliance on a single-app portfolio, making the brand highly sensitive to shifts in health-tech platform policies or changes in user interest toward specific diet trends.
Who is BodyFast for?
- Individuals ranging from beginners to experienced fasters looking for structured guidance
- Progress tracking for weight management
Portfolio momentum
Released 3 updates in the last 6 months for their single active application, indicating a steady maintenance and development cycle.
What do users think recently?
High confidence · 99 reviews analyzed · Based on 99 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate intermittent fasting timer provides a simple and effective way to track daily progress, but report subscription cancellation process is intentionally difficult and leads to recurring unauthorized charges.
What Users Love
What Frustrates Users
What Users Want
What is the competitive landscape for BodyFast: Intermittent Fasting?
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
BodyFast maintains a global footprint in the Health & Fitness category, holding top-100 grossing positions in over 20 markets including India and Italy. The gap between free-install velocity and grossing rank indicates that conversion friction, rather than acquisition, is the primary constraint on revenue growth.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇨🇱 Chile | Health & Fitness | iOSGrossing | #83 | ▼16 |
| 🇰🇪 Kenya | Health & Fitness | AndroidGrossing | #96 | ▼66 |
The rivals identified
The Nemesis
Head to Head
BodyFast must emphasize its simplicity and fasting-specific expertise to defend against Noom's broader, more resource-intensive lifestyle platform.
What sets BodyFast: Intermittent Fasting apart
Offers a more focused, frictionless experience specifically for intermittent fasting without the complexity of calorie counting.
Provides a more streamlined onboarding process for users who only want to track fasting windows.
What's Noom Weight Loss, Food Tracker's Edge
Leverages a massive, established user base to fuel a more robust and personalized coaching ecosystem.
Provides a holistic health platform that keeps users engaged through food logging and psychological support.
Contenders
Zero - Intermittent Fasting
★3.8 (61.1K)Zero Longevity Science, Inc.
Zero is the most direct thematic competitor, focusing exclusively on the fasting niche with a massive, dedicated user base.
Maintains a singular focus on fasting-specific metrics, avoiding the feature bloat of general calorie counters.
Provides advanced fasting analytics and educational content tailored specifically to the intermittent fasting community.
FastEasy: Intermittent Fasting
★4.6 (78.9K)WELLTECH APPS LIMITED
💀A direct niche competitor that mirrors the target app's value proposition of personalized fasting plans and coaching.
Offers highly structured, personalized fasting plans that compete directly with the BodyFast Coach model.
Utilizes a visual-heavy interface designed to simplify the fasting journey for beginners.
Peers
Provides deep integration for keto-specific macro tracking which complements intermittent fasting routines.
Features a massive, community-verified food database that simplifies complex dietary logging for users.
Calorie Counter - MyNetDiary
★4.8 (146.6K)MyNetDiary Inc.
⚡A high-performing calorie counter that serves as a secondary tool for users who want to combine fasting with strict caloric control.
Delivers a highly polished, user-friendly interface that consistently receives high marks for ease of use.
Includes advanced health metric tracking that allows users to correlate fasting windows with weight loss progress.
New Kids on the Block
Focuses on a lightweight, minimalist design that appeals to users overwhelmed by complex tracking apps.
Prioritizes rapid iteration cycles to quickly incorporate user feedback into the core fasting timer.
The outtake for BodyFast: Intermittent Fasting
Strengths to defend, gaps to attack
Core Strengths
- 600,000-member Facebook community drives organic acquisition
- Visual fasting-stages loop reinforces daily habit formation
Critical Frictions
- Subscription cancellation flow lacks in-app parity
- Manual schedule adjustments locked behind paywall
Growth Levers
- Wearable device integration for active tracking
- B2B partnerships with corporate wellness programs
Market Threats
- Noom's 17-update cadence outpaces feature iteration
- EU consumer protection regulations on subscription transparency
What are the next best moves?
Audit subscription cancellation flow because user complaints cite hidden options → reduce churn
High-frequency complaint theme regarding unauthorized billing and cancellation difficulty.
Trade-off: Pause the AI Food Scanner refinement sprint — cancellation friction has a higher impact on net retention.
Ship wearable device support because users request smartwatch tracking → increase daily active usage
Top-requested feature in user feedback to improve tracking convenience.
Trade-off: Deprioritize the recipe library expansion — wearable utility is a higher-leverage retention driver.
A counter-intuitive read
The app's #2 ranking in the fasting niche is a liability, as it forces the team into a defensive maintenance posture that leaves them vulnerable to Noom's broader lifestyle-platform disruption.
Feature Gaps vs Competitors
- Wearable device integration (available in MyNetDiary but missing here)
- Integrated cognitive behavioral therapy modules (available in Noom but missing here)
Key Takeaways
BodyFast maintains a strong niche position through its fasting-specific timer, but the aggressive paywalling of basic schedule adjustments and opaque cancellation flows drive high churn, so the PM must prioritize subscription transparency to protect long-term revenue.
Where Is It Heading?
Mixed Signals
The intermittent fasting market is consolidating, with users increasingly favoring platforms that offer comprehensive health insights over single-purpose timers. BodyFast's current posture is exposed: while the core timer is sticky, the aggressive paywalling of basic utility creates a churn risk that will accelerate as competitors integrate broader metabolic health tracking.
Subscription cancellation friction leads to recurring unauthorized charges, which erodes user trust and compounds the negative sentiment already visible in reviews.
The latest release added an AI food scanner, demonstrating active feature investment rather than maintenance-mode stagnation in the competitive fasting market.