By Aly Bairamov
Report updated May 13, 2026
CBT Thought Diary App
For individuals managing mental health conditions such as anxiety, depression, or ADHD who require structured cognitive behavioral tracking tools.
CBT Thought Diary App is an established health & fitness app that is available. With a 4.9/5 rating from 16 reviews, it shows polarized user reception.
What is CBT Thought Diary App?
CBT Thought Diary is a mental health journaling tool for iOS and Android that uses the ABC cognitive model to track thoughts and emotions.
Users hire this app to bridge the gap between private cognitive reflection and clinical review, providing a structured record for therapists.
Current Momentum
v1.7 · 4d ago
Maintenance- Ships regular stability updates.
- Maintains high iOS user rating.
Active Nemesis
Fragmented niche
No dominant direct rival identified yet — see Other Rivals below.
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
How Is The App's Momentum Right Now?
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What Are The Key Features?
Structured recording of thoughts, emotions, and triggers.
Categorization of thoughts by specific cognitive distortions.
Generation of progress reports for sharing with therapists.
How much does it cost?
- Free tier
- Premium subscription
Subscription gates advanced features and data backup, requiring renewal 24 hours prior to period end.
Who Built It?
Aly Bairamov
View Publisher Intel →Enrichment in progress
Publisher profile available very soon
What other apps does Aly Bairamov make?
What do users think recently?
Analysis in progress, available soon
What is the competitive landscape for CBT Thought Diary App?
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
The app maintains a 4.93 rating on iOS with 16 ratings, indicating high satisfaction among a niche user base. The lack of Android ratings suggests a primary focus on the Apple ecosystem, limiting reach in the broader health-tracking market.
| Country | Category | Chart | Rank | Change |
|---|---|---|---|---|
| 🇶🇦 Qatar | Health & Fitness | iOSGrossing | #69 | NEW |
The rivals identified
Peers
Uses local-only data storage to appeal to privacy-conscious users who avoid cloud-based health apps.
Employs active hour scheduling and physical reminders, contrasting with our app's focus on cognitive reflection.
Leverages a peer-to-peer community network effect that our solitary journaling app currently does not offer.
Facilitates participation in clinical research, providing a unique value proposition for data-driven health users.
Provides clinical-grade remote patient monitoring features that go beyond simple self-reported thought logging.
Offers virtual health coaching services, creating a service-based barrier that our self-service app lacks.
Integrates professional support teams and bots, whereas our app relies on self-guided CBT journaling.
Focuses on specific addiction recovery triggers, while our app provides a broader cognitive behavioral framework.
New Kids on the Block
Integrates biblical principles into CBT exercises, capturing a niche demographic our generic app ignores.
Caja de herramientas de TCC
0Jack Scott Brothers
This app directly challenges our core CBT functionality by offering a more extensive library of professional techniques and specialized categories.
Features over 200 professional techniques with difficulty scaling, significantly outpacing our current feature set.
The outtake for CBT Thought Diary App
Strengths to defend, gaps to attack
Core Strengths
- Structured ABC model provides clear clinical utility for self-guided CBT practitioners.
Critical Frictions
- Subscription-gated data backup creates a high churn risk for privacy-conscious users.
Growth Levers
- Integration of wearable biometric data could provide objective triggers for cognitive logging.
Market Threats
- New entrants like 'Caja de herramientas de TCC' offer 200+ techniques, outpacing the current feature set.
What are the next best moves?
Remove subscription gate from data backup because it is a primary churn risk for health-data users → increase long-term retention.
Subscription gating of backups is a common friction point in health apps that prioritize user trust.
Trade-off: Push the planned AI-summary feature to Q4 to prioritize data-retention stability.
Ship wearable integration because users require objective triggers for cognitive logging → increase daily active usage.
Competitors like KangarooHealth offer remote monitoring, and this app lacks objective data inputs.
Trade-off: Deprioritize the Android-specific UI refresh to focus on health-data API integration.
A counter-intuitive read
The app's small user base is a defensive advantage, as it allows for a high-trust, clinical-focused experience that mass-market mood trackers cannot replicate without diluting their brand.
Feature Gaps vs Competitors
- Professional technique library (available in Caja de herramientas de TCC but absent here)
- Peer-to-peer community network (available in PatientsLikeMe but absent here)
- Virtual health coaching (available in KangarooHealth but absent here)
Key Takeaways
The app succeeds as a niche clinical tool due to its structured PDF export, but the subscription-gated backup model threatens long-term retention, so the PM should prioritize data portability to defend against community-focused rivals.
Where Is It Heading?
Stable
The mental health app market is shifting toward integrated clinical services and community-led support. CBT Thought Diary remains exposed due to its solitary, self-guided nature, so the PM must integrate more objective data sources to remain relevant.
The high iOS rating indicates strong product-market fit for the current feature set among early adopters.
The lack of Android traction suggests the app is failing to capture the broader health-conscious market outside of Apple users.